TANQUERAY INVITES MARTINI LOVERS TO BOOK A TABLE AND MAKE IT 'FANCY HOUR' WITH A FIRST OF ITS KIND OPENTABLE PARTNERSHIP

Rhea-AI Summary

Tanqueray launches 'Fancy Hour,' a new initiative to elevate martini experiences in partnership with OpenTable. Running from June 5th to July 31st, 2024, the event encourages martini lovers in New York City, Boston, and Miami to book reservations at participating bars and restaurants. 'Fancy Hour' aims to transform National Martini Day into a month-long celebration, featuring personalized tableside service with Tanqueray martinis.

This initiative is highlighted by an exclusive event co-hosted by Rachel Zoe, who showcased the Tanqueray Dirty Martini. Local influencers and a bold marketing campaign, including weather-triggered media and a custom Snapchat AR filter, will promote the event across various cities.

OpenTable users can book their 'Fancy Hour' reservations, and Tanqueray's new creative will inspire participation. More information is available on Tanqueray's website and social media channels.

Positive

• Introduces 'Fancy Hour,' creating a new, engaging consumer experience.
• Partnership with OpenTable enhances brand visibility and accessibility.
• Extended celebration from June to July increases brand exposure and sales opportunities.
• Exclusive event with Rachel Zoe brings celebrity endorsement and media attention.
• Personalized tableside service enhances customer experience.
• Weather-triggered media campaign targets consumers effectively.
• Custom Snapchat AR filter offers innovative marketing and consumer engagement.

Negative

• to New York City, Boston, and Miami, excluding other major markets.
• Short-term initiative may not guarantee long-term brand loyalty or sales growth.
• High dependency on weather-triggered media campaign effectiveness.
• Event's success is reliant on influencers, which can be unpredictable.

'Fancy Hour' is Tanqueray's invitation to elevate the moment with a Tanqueray gin martini and hosts first 'Fancy Hour' with Rachel Zoe.

NEW YORK, June 5, 2024 /PRNewswire/ -- If there's one thing Tanqueray knows, it's that the first drink sets the tone for the night, and a Tanqueray gin martini is the go-to drink for every fancy occasion. As the 7-time winner of the bartender's choice by Drinks International, Tanqueray is a leader in martini artistry. Today, the award-winning gin announces the launch of 'Fancy Hour,' an invitation for cocktail enthusiasts to elevate the occasion with a martini and turn National Martini Day into Martini Month.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9267951-tanqueray-launches-fancy-hour-reservations-during-national-martini-month/ 

While Martini month is in June, we're celebrating through July in partnership with restaurant discovery and booking platform, OpenTable. From June 5^th through July 31^st, martini lovers 21+ can book their 'Fancy Hour' reservations at participating bars and restaurants in New York City, Boston, and Miami. As martinis and fries continue to emerge as an increasingly beloved duo on bar tops nationwide, restaurants can elevate the experience with personalized tableside service, presenting impeccably crafted Tanqueray martinis perfectly tailored to each guest's preferences, complementing one of America's cherished delicacies.

"With the resurgence of the martini, and recognizing the absence of a dedicated holiday celebrating this quintessential cocktail, we wanted to create an occasion to honor its timeless allure," said Christina Choi, Senior Vice President of Gin, Tequila, and Breakout Growth Brands at DIAGEO North America. "'Fancy Hour' epitomizes Tanqueray's commitment to delighting consumers with experiences centered around exceptional cocktails that pay homage to our nearly two-century legacy of iconic gin."

To help introduce the occasion to gin lovers across the country and set the stage for martini month, Tanqueray co-hosted 'Fancy Hour' with Rachel Zoe. During the exclusive one-night event in Los Angeles on Tuesday, May 21^st, Rachel brought together fellow fashion connoisseurs for a 'Fancy Hour' and showcased how a Tanqueray martini can be the start of stylish summer soiree with her personal favorite, the Tanqueray Dirty Martini.

"What I love about 'Fancy Hour' is that it's an occasion that can be defined on your own terms," says Rachel Zoe. "Whether that first sip is relished solo or in good company, you can elevate everyday moments with a touch of glamour by enjoying a Tanqueray martini."

During martini month, local influencers will showcase 'Fancy Hour' experiences in New York City, Boston, Miami and at home. Tanqueray's new, bold creative will inspire 'Fancy Hour' participation, featured in OOH digital ads and truck ads across the three cities. A weather-triggered media campaign, in partnership with Genius Sports, will target consumers in Philadelphia, Boston, Tampa Bay, and New York City with weather tailored 'Fancy Hour' content. Finally, a custom Snapchat AR filter will highlight three Tanqueray martini serves, allowing users to explore and discover their preferred way to make it 'Fancy Hour.'

To book your 'Fancy Hour' reservation, visit the OpenTable landing page and be sure to follow @TanquerayUSA for more 'Fancy Hour' inspiration.

Tanqueray gin is available wherever spirits-based beverages are sold. Tanqueray encourages consumers of legal drinking age to drink responsibly. For more information, please visit https://www.tanqueray.com/en-us.

ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is one of the world's most award-winning gins. TANQUERAY London Dry Gin, TANQUERAY No. TEN Gin, TANQUERAY SEVILLA ORANGE Flavored Gin, TANQUERAY RANGPUR Gin and TANQUERAY CRAFTED GIN COCKTAILS IN A CAN together create the renowned portfolio of TANQUERAY. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT OPENTABLE
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), helps 55,000 restaurants, bars, wineries and other venues worldwide fill 1.7 billion seats a year. OpenTable powers reservations, experiences, payments, guest insights and operations, enabling restaurants to focus on doing what they do best: providing great hospitality.

Media Contact:
HUNTER
tanqueray@hunterpr.com

View original content:https://www.prnewswire.com/news-releases/tanqueray-invites-martini-lovers-to-book-a-table-and-make-it-fancy-hour-with-a-first-of-its-kind-opentable-partnership-302164005.html

SOURCE DIAGEO North America

FAQ

What is Tanqueray's 'Fancy Hour'?

'Fancy Hour' is a new initiative by Tanqueray to elevate martini experiences through personalized tableside service and a partnership with OpenTable.

When is Tanqueray's 'Fancy Hour' taking place?

'Fancy Hour' runs from June 5th to July 31st, 2024.

In which cities can I participate in 'Fancy Hour'?

You can participate in 'Fancy Hour' in New York City, Boston, and Miami.

How can I book a 'Fancy Hour' reservation?

You can book your 'Fancy Hour' reservation through the OpenTable platform.

Who co-hosted the exclusive 'Fancy Hour' event?

Rachel Zoe co-hosted the exclusive 'Fancy Hour' event.

What is a unique feature of the 'Fancy Hour' marketing campaign?

A unique feature is the weather-triggered media campaign targeting consumers in specific cities.

What special marketing tool is Tanqueray using for 'Fancy Hour'?

Tanqueray is using a custom Snapchat AR filter to highlight three martini serves.