Spirit Sensation, Ketel One Botanical Vodka Spritz, Expands To 11 New States
Ketel One Botanical Vodka Spritz has launched in over 20 states after a successful limited release in September 2020. The ready-to-drink cocktail is designed for mindful consumers, featuring no carbs, no added sugar, and only 73 calories per serving. Crafted by the Nolet family, it combines Ketel One Vodka with sparkling water and natural botanicals, available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The suggested retail price is $14.99 for a 4-pack. Popular among consumers and influencers, the Spritz reflects a growing trend in convenient alcoholic beverages.
- Expansion to over 20 states increases market reach and consumer availability.
- Product aligns with consumer trends towards low-calorie, low-carb beverages.
- Influencer endorsements enhance brand visibility and attract new customers.
- None.
NEW YORK, March 3, 2021 /PRNewswire/ -- On the heels of a successful limited launch in September 2020, the Ketel One Botanical Vodka Spritz is now officially available in over 20 states across the country, including Pennsylvania, Connecticut, Michigan and North Carolina, among others. Created by 11th generation family distillers, Carl Nolet Jr. and Bob Nolet, the Ketel One Botanical Vodka Spritz has no carbs, no added sugar, no artificial flavors or sweeteners, is made from
"We honored our family's legacy of 'quality over everything' with the development of the Ketel One Botanical Vodka Spritz, and the response so far has been overwhelmingly positive," says Carl Nolet Jr. "We created this cocktail experience to appeal to the mindful consumer, just as we did with Ketel One Botanical, now with the added convenience of a can."
Since the Ketel One Botanical Vodka Spritz hit shelves, consumers have eagerly visited local liquor stores and tapped delivery services to stock their at-home bar carts with the sippable canned cocktail. Influential brand partners such as female-empowerment squad, the LadyGang, and lifestyle leader Sydel Curry-Lee, quickly gave their stamp of approval too, making the Vodka Spritz their portable cocktail of choice.
"The Ketel One Botanical Vodka Spritz experience is fit for a variety of occasions - from moments of relaxation with family, to spending a safe, socially distanced day with friends," says Bob Nolet. "We're delighted by the enthusiasm and support of cocktail fans, and excited to be able to introduce the Ketel One Botanical Vodka Spritz to even more people this year."
Along with no carbs, no added sugar, and no artificial flavors or sweeteners, the Ketel One Botanical Vodka Spritz has an ABV of
Crafting the Ketel One Botanical Vodka Spritz begins in Schiedam, Holland, where each batch of Ketel One Vodka is tasted and approved by a member of the Nolet family. To provide a delicious, fresh-tasting experience for consumers, the vodka, along with a unique, delicate blend of botanical and natural fruit essences are brought to the US and combined with sparkling water to finish. The result: sophisticated flavor profiles that shine in every effervescent sip; a natural and crisp taste with a soft, delicate fizz.
The Ketel One Botanical Vodka Spritz is available in all three award-winning Ketel One Botanical varietals, and, of course, a deliciously convenient portable format:
- Peach & Orange Blossom (lush peaches and bold notes of fragrant orange blossoms)
- Cucumber & Mint (refreshing cucumbers and herbal tones of fresh garden mint)
- Grapefruit & Rose (zesty, mouthwatering grapefruit combined with the delicate fragrance of rose petals)
With a 329-year history of creating spirits that set the standard for consumer needs, the introduction of the Ketel One Botanical Vodka Spritz is a natural evolution for the Nolet Family. The original success of Ketel One Botanical, which is made with
The Ketel One Botanical Vodka Spritz is now available in Arizona, California, Connecticut, Florida, Hawaii, Illinois, Indiana, Kentucky, Louisiana, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Pennsylvania, Texas, Washington, and Wisconsin, for a suggested retail price of
Whether backyard sipping, enjoying a staycation or celebrating everyday moments, please remember to drink (and socialize) responsibly.
KETEL ONE BOTANICAL Vodka Spritz. Made With Vodka, Botanicals, Natural Flavors, And Sparkling Water.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by more than 329 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.
MEDIA CONTACTS | |
Phillip Pearson | Sasha Lampert |
Diageo North America | Bullfrog + Baum |
View original content to download multimedia:http://www.prnewswire.com/news-releases/spirit-sensation-ketel-one-botanical-vodka-spritz-expands-to-11-new-states-301239260.html
SOURCE Ketel One Botanical
FAQ
What is the Ketel One Botanical Vodka Spritz?
In which states is the Ketel One Botanical Vodka Spritz available?
What flavors are offered for the Ketel One Botanical Vodka Spritz?
How much does the Ketel One Botanical Vodka Spritz cost?
What is the alcohol content of Ketel One Botanical Vodka Spritz?
