Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Summary not available.
Summary not available.
Summary not available.
Summary not available.
Summary not available.
Summary not available.
Summary not available.
On April 25, 2023, 21SEEDS Infused Tequila and Birdies launched the Top-Shelf Sneaker Collection, featuring the popular reimagined Roadrunner style. This limited edition collection pays tribute to empowered women and is inspired by various 21SEEDS tequila flavors. The sneakers, retailing for $165 USD, offer cloud-like comfort, luxurious materials, and unique design elements such as hand-cast round wood beads. Available in three colorways—Jalapeño, Hibiscus, and Valencia—these sneakers aim to empower women in their entrepreneurial journeys. This collaboration emphasizes the brands' shared values of empowerment and community. The sneakers are available for purchase starting April 25, 2023, while supplies last.
Summary not available.
On April 19, 2023, Smirnoff ICE announced a significant rebranding initiative as part of a national campaign featuring comedian Trevor Noah. Celebrating 23 years of the iconic flavored malt beverage, the campaign includes a modern redesign, new packaging, and a Relaunch Tour kicking off in NYC, featuring live performances from top artists. The brand aims to leverage nostalgia from the late 90s and early 2000s through collaborations with Live Nation across 39 amphitheaters and major music festivals. This rebranding effort signals Smirnoff ICE’s continued relevance in a competitive market, emphasizing quality and consumer engagement. The brand also plans to release limited-edition merchandise inspired by Y2K trends, further connecting with its audience.