Diageo Stock Price, News & Analysis

Aviation American Gin has officially opened its new distillery and visitor center in Portland, Oregon, covering nearly 33,000 square feet. The facility includes a tasting room, cocktail bar, and an interactive escape room themed around co-owner Ryan Reynolds. Educational tours will be offered for $28 per person, providing insights into the gin's distillation process. The distillery aims to enhance customer engagement while promoting Aviation Gin's uniquely balanced flavor profile. Diageo acquired Aviation American Gin in 2020, recognizing its popularity in the spirits market.

Aviation American Gin has opened a new distillery and visitor center in Portland, Oregon, spanning nearly 33,000 sq. ft. The facility includes a tasting room, cocktail bar, and unique escape room experience. The distillery aims to offer an intimate tour of its distillation process, with guided tastings costing $28 per person. Co-owner Ryan Reynolds expressed excitement about creating a unique visitor experience. Educational tours will be led by Distillery Director Hollie Stephenson, and the center is operational Thursday through Sunday, welcoming guests aged 21 and older.

21Seeds, a female-founded tequila brand, launches its "Back To Routine" Fall campaign to encourage consumers to prioritize self-care and organization after summer. Founded in 2019, the company focuses on creating easy-to-mix infused tequilas. The campaign features tips from co-founder Kat Hantas and lifestyle expert JoJo Fletcher, promoting routines that simplify life while showcasing 21Seeds cocktails. Available in Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus, 21Seeds' products are designed for ease of use. The brand was acquired by Diageo in March 2022, continuing to grow its market presence.

George Dickel and Social Hour are reintroducing the Harvest Whiskey Sour canned cocktail in celebration of fall, available in New York City and online. This cocktail features high-quality 13-year-old Tennessee Whisky and has received a score of 95 points at the Ultimate Spirits Challenge, earning the Chairman's Trophy for best ready-to-drink whiskey cocktail. The Harvest Whiskey Sour combines flavors of honeycrisp apple, Meyer lemon, cinnamon, and maple, retailing at $28 for a 4-pack, making it a convenient choice for autumn gatherings.

Smirnoff has launched a sustainability initiative in Chicago, aiming to enhance glass recycling and packaging by 2030. Partnering with the Don't Trash Glass (DTG) campaign and Glass Packaging Institute, the program will collect used glass from over 300 local venues, aiding in the production of new bottles. Smirnoff's commitment to sustainability aligns with Diageo's broader goals outlined in its Society 2030: Spirit of Progress plan, promoting circular economies and waste reduction. This initiative emphasizes local community involvement and educational efforts to foster sustainable practices.

Crown Royal has launched year two of its 'Kickoff with Crown Royal' campaign, committing $500,000 in tips to delivery drivers using the Uber platform during NFL season. The initiative matches customer tips one hour before Sunday kickoff for 1:00 p.m. ET games in select cities. The brand aims to donate a total of $1 million to hospitality workers and military veterans this season. The partnership with the NFL reinforces their commitment to giving back while engaging fans through stories of couriers who enhance gameday experiences.

Guinness has announced a partnership with quarterback Joe Burrow to launch the Guinness Gives Back program, aiming to inspire Americans to pledge over one million service hours to their communities. This initiative, supported by Joe Montana, emphasizes service amidst numerous societal challenges. Guinness has a history of community support, including donating $3 million to charities since the pandemic's start and providing over 50,000 loaves of bread to food banks. The initiative aligns with Guinness's core values of giving back and community involvement.