Lone River Serves Up a New Look, Flavor and Spirit of the Modern West Ahead of Country Music's Big Celebration in Texas

Rhea-AI Summary

Lone River introduces the Lone River Collective, a new celebration of the modern West with Miranda Lambert and other country stars. The event features a new flavor, Blackberry Ranch Water, and collaborations with brands like City Boots and Flea Style. The company aims to push boundaries in the western space while offering engaging experiences to its customers. Lone River was recently recognized as one of the Best Hard Seltzers of 2024 by Wirecutter.

Positive

• The Lone River Collective event showcases collaborations with well-known brands like City Boots, Flea Style, and Diamond Cross Ranch, providing unique experiences for customers.

• The introduction of the new Blackberry Ranch Water flavor highlights the company's commitment to innovation and expanding its product portfolio to meet customer preferences.

• The rebranding efforts and new packaging design pay homage to the western way of life and aim to resonate with consumers seeking authentic and flavorful beverages.

• Lone River's partnership with country music star Miranda Lambert adds credibility and visibility to the brand, enhancing its appeal to a broader audience.

Negative

• The Lone River Collective event may have impact on the company's financial performance in the short term, as it focuses more on branding and customer engagement than direct revenue generation.

• While the new Blackberry Ranch Water flavor is anticipated to be well-received, there is a risk of market saturation in the hard seltzer segment, potentially affecting the product's long-term success.

Introducing the Lone River Collective, a One-Stop Destination for the Ultimate Western Experience Featuring Country Powerhouse Miranda Lambert with Performances by Ashley Cooke and Kameron Marlowe

NEW YORK, May 9, 2024 /PRNewswire/ -- Lone River rolls into the Lone Star State serving up fresh new flavor and possibilities in a one-of-a-kind celebration of the modern West and those who embody its unique spirit. Ahead of one of country music's biggest nights, Lone River will raise a can to its flavor-forward new look and delicious NEW Blackberry Ranch Water at the first-ever Lone River Collective.

On Wednesday, May 15, the Lone River Collective will open its doors for a gathering of like-minded trailblazer brands and performances from country music's hottest newcomers. Also making an appearance is Miranda Lambert, a true icon of the trailblazing spirit, whose enduring presence atop the country charts speaks volumes. In her second year of partnership with Lone River, it's no surprise that Lambert, who has been a fan of the brand and its founder, Katie Beal Brown since they arrived on the scene, embraces the newest flavor offering given her roots in Lindale, Texas, was once celebrated as the Blackberry Capital of the World.

"I grew up picking blackberries in Lindale and canning them with my mom - and now I'm a big fan of muddling them in my cocktails," laughs Lambert. "Katie and I share a lot of values from how we grew up in Texas. She's as authentic as they come and I'm excited to continue watching her blaze this trail forward."

The Lone River Collective will bring together like minded brands in celebration of the shared entrepreneurial spirit they were built on and invites guests to drop by to score custom merch, enjoy delicious Texas bites and refreshing tasting Lone River Ranch Water and Ranch Ritas, against the backdrop of epic performances heading into summer.

• City Boots – Known for premium, handcrafted cowboy boots blending fashion and heirloom quality, City Boots' first-ever collab with Lone River is inspired by the bold new Ranch Rita can design and will be available in a limited edition release available on City Boots' website.
• Flea Style – As the official beverage partner, Lone River will team up with the Texas-based lifestyle brand to bring its famous custom hat bar experience and goods to the newest location – the Lone River Collective. Post-event, Lone River will continue to provide shoppers a beverage each time they belly up to the home of the original hat bar at locations around the country.
• Diamond Cross Ranch – Famous for its distinct apparel celebrating cowboy heritage and the modern West, the family run ranch in Jackson Hole, WY and Lone River will give guests a sneak peek at their first exclusive merch collab with two more drops coming this summer.
• Solo Stove – Lone River and the maker of ingenious lifestyle products that help customers create lasting memories, will drop an LTO smokeless firepit that's perfect for gathering 'round with friends all summer long.
• Daniel x Diamond – Daniel Diamond believes that stage wear and rhinestones should transcend musicians and stages. Together with Lone River, the brand will bring glamour and the heritage of Western culture to life through a rotation of custom pieces.
• Fowl & Maker – Renowned for its exquisite chain stitch embroidery, the Fort Worth-based brand will weave personalized touches and artistry into guests' western flare.

Want to experience the Lone River Collective with a friend? Fans (21+) can subscribe to the Lone River newsletter at loneriverbevco.com to receive an email with exclusive details on how to RSVP to the event.

The Lone River Collective is giving the Lone Star State the first taste of its NEW Blackberry Ranch Water before rolling out nationwide this month. An homage to its Texas roots and the state's beloved homegrown fruit, the new flavor is made with organic agave nectar, a delicious mix of juicy blackberries and tart key lime finish. The highly anticipated new flavor has already set its sights on joining the ranks of the other delicious award-winning tequila-inspired beverages in the Lone River portfolio.

"Lone River was built with a pioneering spirit, but as pioneers, we never settle. We are blazing a trail into the next frontier by celebrating the craftsmanship that defines the American West," says Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "The new blackberry flavor and reimagined packaging are just a few examples of how we will continue to evolve and push boundaries in the modern West space, especially as it cements its place in mainstream culture."

Recently heralded one of the Best Hard Seltzers of 2024 by Wirecutter, the OG Ranch Water's new brand and flavor-forward packaging pays tribute to an authentic western way of life. The reimagined Lone River logo was created by a West Texas blacksmith using real branding irons, and the newly designed Lone River Ranch Rita pack was inspired by the intricate stitching that's become synonymous with cowboy boots.

Not in Texas? Don't sweat it. Today through August 1, fans (21+) can enter the #LoneRiverGatherRoundGiveaway for a chance to win epic prizes*, including a trip to see Miranda Lambert in concert, a one-of-a-kind stay at Diamond Cross Ranch and Solo Stoves from the limited edition run with Lone River.

For more exciting Lone River news and updates and to find a retailer near you, follow @RanchWater on social media or visit loneriverbevco.com. And of course – you don't have to go out West to experience it – just crack open a can of Lone River and enjoy responsibly all summer long.

*NO ALCOHOL OR OTHER PURCHASE NECESSARY. Sweepstakes offered only in the (50) United States and District of Columbia to persons 21 years of age or older. Void where prohibited by law.  Sweepstakes starts 4/1/24 @ 12:00 a.m. ET and ends 8/1/24 @ 11:59:59 p.m. ET. TO ENTER:  (1) Scan QR Code to access mobile website via provided link, and then complete and submit entry form with first name, e-mail address and other required information (Scanning Code will not result in entry. To enter without scanning QR Code, go to Gatherround.loneriverbevco.com and complete/submit entry form.) OR (2) Follow LONE RIVER Ranch Water Instagram page (@ranchwater). As a caption to the Sweepstakes post, post a picture of LONE RIVER Ranch Water or the words "LONE RIVER" along with #LoneRiverGatherRoundGiveaway. Limit of (1) entry via mobile website/website; limit ten (10) entries via @ranchwater, provided that each caption includes a different picture. Winners selected via random drawing. (12) prizes of Solo Stove® Mesa table top fire pits: (10)  Runner-Up Prizes, (1) as part of Grand Prize "A" trip to Diamond Cross Ranch in Jackson Hole, WY, (1) as part of Grand Prize "B" trip to Miranda Lambert concert. Actual fire pit prize may differ from model shown. Fire pit intended for outdoor use only in strict compliance with manufacturer's warranty. For trips, winner's guest must be 21+. ALCOHOL IS NOT PART OF ANY PRIZE. See Official Rules at website for prize restrictions, odds of winning and other details. Sponsor: Diageo Beer Company USA, New York, NY.  {Not sponsored by Instagram.}

Please Drink Responsibly. Far West Spirits LLC, Houston, TX.

About Lone River Beverage Company

Founded in 2019 by native Texan Katie Beal Brown and acquired by Diageo in 2021, Lone River Beverage Company offers two award winning drink propositions, with the taste of organic agave nectar and lime, that play on the biggest tequila inspired cocktail spaces with both lighter and fuller flavored options. The brand's namesake Ranch Water hard seltzer is rooted in tradition and taste from the high desert of Far West Texas. At 80 calories, 0g of Sugar and 4% ABV per 12 oz can, Lone River Ranch Water brings an easy-drinking twist to Texas' classic cocktail. Lone River Ranch Water hard seltzer is available in Original, Spicy, Prickly Pear and new Blackberry flavors. Lone River Ranch Rita is a fuller flavored Margarita style beverage. At 140 calories, 4g of Sugar and 5.8% ABV per 12 oz can, it delivers on the indulgent salty and sweet taste of the classic margarita cocktail. Lone River Ranch Rita is available in Classic, Spicy, Mango and Blood Orange flavors. Lone River products are available nationwide in major retailers as well as independent stores. Lone River is also available via delivery platforms Instacart, Doordash, UberEats, and more. To learn more, visit www.loneriverbevco.com. Enjoy Responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACT

TAYLOR
loneriver@taylorstrategy.com 

Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com 

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SOURCE Lone River Beverage Company

FAQ

What is the Lone River Collective event about?

The Lone River Collective event celebrates the modern West with performances by country stars and collaborations with brands, offering unique experiences to attendees.

What is the new flavor introduced by Lone River?

Lone River introduced the new Blackberry Ranch Water flavor made with organic agave nectar, blackberries, and lime, reflecting the company's Texas roots.

Who is the country music star associated with Lone River?

Miranda Lambert, a country music icon, has a partnership with Lone River and endorses the new flavor offering, Blackberry Ranch Water.

Where can fans enter a giveaway related to Lone River products?

Fans can enter the #LoneRiverGatherRoundGiveaway for a chance to win prizes by following specific instructions on Lone River's social media channels or website.

What recognition did Lone River receive recently?

Lone River was acknowledged as one of the Best Hard Seltzers of 2024 by Wirecutter, highlighting the quality and appeal of its products.