Ketel One Family Made Vodka is the World's First Spirits Brand to Implement Accessible QR Codes on Packaging
Ketel One Family Made Vodka has become the world's first spirits brand to implement accessible QR codes (AQRs) on its packaging. This innovation, available on their ready-to-serve cocktails, allows easier product identification and access to information for consumers who are blind or have low vision. The AQRs can be detected by accessibility apps like Microsoft Seeing AI, Be My Eyes, and Envision, providing text-to-speech information about the product, allergens, and even recipe suggestions.
The AQRs will be found on Ketel One Vodka's bottled Espresso Martini and Cosmopolitan products from The Cocktail Collection, set to hit shelves this month. This initiative aligns with Ketel One's commitment to inclusivity and advancing cocktail culture. Carl Nolet Jr., 11th generation family member, expressed pride in this innovation, which aims to provide greater choice for all consumers through accessible product information.
Ketel One Family Made Vodka è diventato il primo marchio di spirits al mondo a implementare codici QR accessibili (AQR) sulla propria confezione. Questa innovazione, disponibile nei cocktail pronti da servire, consente una più facile identificazione del prodotto e accesso alle informazioni per i consumatori ciechi o con scarsa visione. Gli AQR possono essere rilevati da app di accessibilità come Microsoft Seeing AI, Be My Eyes ed Envision, fornendo informazioni testuali convertite in voce sul prodotto, allergeni e persino suggerimenti per ricette.
Gli AQR saranno presenti sui prodotti Bottled Espresso Martini e Cosmopolitan della Ketel One Vodka, parte della The Cocktail Collection, che arriveranno sugli scaffali questo mese. Questa iniziativa è in linea con l'impegno di Ketel One per l'inclusività e il progresso della cultura del cocktail. Carl Nolet Jr., membro di undicesima generazione della famiglia, ha espresso il suo orgoglio per questa innovazione, che mira a offrire una maggiore scelta per tutti i consumatori attraverso informazioni sui prodotti accessibili.
Ketel One Family Made Vodka se ha convertido en la primera marca de licores en el mundo en implementar códigos QR accesibles (AQR) en su empaque. Esta innovación, disponible en sus cócteles listos para servir, permite una identificación más fácil del producto y acceso a información para consumidores ciegos o con baja visión. Los AQR se pueden detectar mediante aplicaciones de accesibilidad como Microsoft Seeing AI, Be My Eyes y Envision, proporcionando información de texto a voz sobre el producto, alérgenos e incluso sugerencias de recetas.
Los AQR se encontrarán en los productos Bottled Espresso Martini y Cosmopolitan de Ketel One Vodka, parte de The Cocktail Collection, que llegarán a las estanterías este mes. Esta iniciativa se alinea con el compromiso de Ketel One con la inclusividad y el avance de la cultura del cóctel. Carl Nolet Jr., miembro de la undécima generación de la familia, expresó su orgullo por esta innovación, que tiene como objetivo ofrecer una mayor opción a todos los consumidores a través de información del producto accesible.
Ketel One Family Made Vodka는 세계 최초의 주류 브랜드로 접근 가능한 QR 코드(AQR)를 포장에 도입했습니다. 이 혁신은 준비된 칵테일에서 제공되어 시각 장애인이나 저시력 소비자들이 제품을 쉽게 식별하고 정보에 접근할 수 있도록 합니다. AQR은 Microsoft Seeing AI, Be My Eyes, Envision과 같은 접근성 앱에서 감지할 수 있으며, 제품에 대한 텍스트-음성 정보, 알레르기 물질 및 레시피 제안을 제공합니다.
올해 이달에는 The Cocktail Collection의 Bottled Espresso Martini 및 Cosmopolitan 제품에 AQR이 제공될 예정입니다. 이 이니셔티브는 Ketel One의 포용성과 칵테일 문화 발전에 대한 헌신과 일치합니다. 11대 대를 잇는 가족 구성원인 Carl Nolet Jr.는 이 혁신에 대한 자부심을 표현하며, 모든 소비자가 접근할 수 있는 제품 정보를 통해 더 많은 선택을 제공하는 것을 목표로 한다고 밝혔습니다.
Ketel One Family Made Vodka est devenue la première marque d'alcools au monde à mettre en œuvre des codes QR accessibles (AQR) sur son emballage. Cette innovation, disponible sur leurs cocktails prêts à servir, permet une identification plus facile des produits et un accès à l'information pour les consommateurs aveugles ou malvoyants. Les AQR peuvent être détectés par des applications d'accessibilité comme Microsoft Seeing AI, Be My Eyes et Envision, fournissant des informations textuelles converties en parole sur le produit, les allergènes et même des suggestions de recettes.
Les AQR seront présents sur les produits Bottled Espresso Martini et Cosmopolitan de Ketel One Vodka, faisant partie de The Cocktail Collection, qui arriveront sur les étagères ce mois-ci. Cette initiative s'inscrit dans l'engagement de Ketel One en faveur de l'inclusivité et de l'avancement de la culture des cocktails. Carl Nolet Jr., membre de la onzième génération de la famille, a exprimé sa fierté pour cette innovation, qui vise à offrir un plus grand choix à tous les consommateurs grâce à des informations sur les produits accessibles.
Ketel One Family Made Vodka ist die erste Spirituosenmarke der Welt, die zugängliche QR-Codes (AQR) auf ihrer Verpackung implementiert hat. Diese Innovation, die bei ihren bereit zum Servieren Cocktails verfügbar ist, ermöglicht eine einfachere Produktidentifikation und den Zugang zu Informationen für Verbraucher, die blind oder sehbehindert sind. Die AQRs können von Zugänglichkeits-Apps wie Microsoft Seeing AI, Be My Eyes und Envision erkannt werden und liefern Text-zu-Sprache-Informationen über das Produkt, Allergene und sogar Rezeptvorschläge.
Die AQRs werden in den Flaschenprodukten Espresso Martini und Cosmopolitan der Ketel One Vodka aus der Cocktail Collection, die noch in diesem Monat in den Handel kommen, zu finden sein. Diese Initiative steht im Einklang mit dem Engagement von Ketel One für Inklusivität und die Förderung der Cocktailkultur. Carl Nolet Jr., Mitglied der elften Generation der Familie, drückte seinen Stolz über diese Innovation aus, die darauf abzielt, allen Verbrauchern durch zugängliche Produktinformationen eine größere Auswahl zu bieten.
- First spirits brand to implement accessible QR codes (AQRs) on packaging
- Innovation enhances product accessibility for blind or low vision consumers
- AQRs provide easy access to product information, allergens, and recipe suggestions
- Initiative aligns with brand's commitment to inclusivity and advancing cocktail culture
- None.
Insights
Ketel One's implementation of accessible QR codes (AQRs) on their ready-to-serve cocktail bottles is a pioneering move in the spirits industry. While this innovation caters to a niche market, it demonstrates the brand's commitment to inclusivity and could potentially influence consumer perception positively. However, the direct impact on sales might be .
From a market perspective, this initiative could differentiate Ketel One in a crowded vodka market, potentially attracting socially conscious consumers. The move might also pressure competitors to follow suit, leading to industry-wide changes in packaging accessibility. Long-term, this could result in increased brand loyalty and a stronger reputation for corporate social responsibility.
While the immediate financial impact may be minimal, the potential for positive PR and brand image enhancement is significant. This could translate into indirect sales growth and improved customer retention over time.
The implementation of Accessible QR (AQR) codes by Ketel One represents a significant technological advancement in product packaging. This innovation leverages existing accessibility apps like Microsoft Seeing AI and Be My Eyes, enhancing their functionality for users who are blind or have low vision.
The technology not only provides basic product information but also offers distance detection and recipe suggestions, showcasing its versatility. This multi-functional approach could set a new standard for accessible packaging across industries.
From a tech perspective, this move could accelerate the development and adoption of similar technologies in other sectors. It may also spur improvements in accessibility apps to better integrate with these new QR codes. The potential for AR integration mentioned in the article hints at future possibilities for even more immersive and interactive product experiences.
The award-winning brand continues in its endeavor for inclusivity, offering innovation for consumers who are blind or have low vision
Set to be on shelves this month, the AQRs will be found on Ketel One Vodka's bottled Espresso Martini and Cosmopolitan products from The Cocktail Collection. These new enhanced QR codes can be detected by class-leading accessibility apps such as Microsoft Seeing AI, Be My Eyes and Envision. When a user who is blind or has low vision scans the AQR code on product, they unlock distance detection and access to product information. Upon scanning, the user's phone announces the product category and its physical distance from the user through text-to-speech and enhanced font size. The app also detects key information including product details, specific allergens and can even provide recipe suggestions, all of which would normally require additional, visual assistance to obtain. The AQR also serves as another avenue to easily connect all consumers to a brand's digital presence whether it be an interactive AR campaign or a simple website landing page.
According to Zappar, the company that created the AQR and their charity partners at the Royal National Institute of Blind People (RNIB), more than 315 million people around the world are blind or have low vision and "nine out of 10 of those people find it difficult to access crucial information on product packaging." To combat this and to benefit this community, Ketel One Family Made Vodka is paving the way as the first spirits brand to incorporate this technology.
Since its inception in 1983, Ketel One has made it a priority to not only provide a better vodka, but also better cocktail experiences - from the time of purchase to the actual mixology all the way to the first sip. In establishing these on-bottle AQRs, Ketel One continues its pursuit of advancing cocktail culture as it has for generations.
Carl Nolet Jr., 11th generation family member expresses his pride in this innovation: "After learning about emerging technology in this space nearly two years ago, we were inspired to see how we could better provide product information to consumers who are blind or have low vision. And I believe we found it! We are excited to be the first spirit brand to launch this technology as it's A powerful yet simple way to provide greater choice for all consumers through accessible product information. This addition to Ketel One's Cocktail Collection packaging will make the product more accessible, which is something we are always striving for as we continue to innovate and evolve as a brand."
Starting this month, consumers 21+ can find the new packaging on shelves at liquor stores nationwide. Diageo hopes this accessibility milestone will lead the way for more spirit brands to follow suit, making celebrations more accessible for everyone, every day. For more information, please visit KetelOne.com or follow along on Instagram @KetelOne_US.
Ketel One Family Made Vodka reminds everyone to sip responsibly.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by more than 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.com
Bullfrog + Baum
Jenna Kaplan / Jamie Weber
KetelOneVodkaPR@bullfrogandbaum.com
About Zappar
Zappar is a
About Be My Eyes
Launched in 2015, Be My Eyes has created a global community that connects people who are blind or have low vision with volunteers, digital assistants and company representatives. Worldwide more than 690,000 people who are blind or have low-vision use the innovative Be My Eyes app through their smartphone to get visual description when they need it. Through Be My Eyes, people can connect with more than 7.6 million volunteers. Or use the latest AI image describer. Or connect with dedicated company representatives to help with their products. The app harnesses the power of generosity, technology, and human connection so that people who are blind or have low vision have more accessible ways to engage with a world sometimes not built with them in mind. Be My Eyes is available in more than 150 countries worldwide and its volunteers speak more than 180 languages. The app is free and available for both iOS and Android.
About Zapvision
Zapvision is a free-to-download app and royalty-free SDK that helps people who are blind and partially sighted to access product information on packaging. Zapvision's Accessible QR solution and scanning technology enable a one-code solution that can be scanned and detected at 5x the distance of a standard printed QR code and is accessible to everyone, no matter their level of eyesight.
For media inquiries, please contact:
Dave Mather, Dave.mather@zappar.com
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SOURCE Ketel One Family Made Vodka
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