JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS
Johnnie Walker, the world's top blended Scotch whisky, is launching a series of partnerships to attract new whisky drinkers and expand its cultural impact. As the Official Spirits Partner of the 76th Emmy® Awards, the brand is collaborating with Emmy-winning actor Ebon Moss-Bachrach, chef Courtney Storer, and mixologist Charles Joly to create unique Blue Label cocktail pairings.
The trio has developed three unexpected pairings: a Caramelized Onion Burger with 'Elegance In Motion' cocktail, Steak Frites Bite with 'Dressed For Success' cocktail, and a Chicago-Style Burger with 'Lights, Coffee, Action!' cocktail. These pairings aim to showcase Blue Label's versatility and redefine whisky occasions.
Johnnie Walker is also introducing the 'Blue List', a curated selection of bars and restaurants nationwide where fans can enjoy these inspired pairings. The brand's initiative seeks to position Blue Label as a staple for both momentous milestones and everyday celebrations.
Johnnie Walker, il whisky blended scozzese più famoso al mondo, sta lanciando una serie di partnership per attrarre nuovi fumatori di whisky ed espandere il suo impatto culturale. In qualità di Partner Ufficiale degli Alcolici dei 76° Emmy® Awards, il marchio sta collaborando con l'attore premiato con un Emmy Ebon Moss-Bachrach, lo chef Courtney Storer, e il mixologist Charles Joly per creare unici abbinamenti di cocktail Blue Label.
Il trio ha sviluppato tre abbinamenti inaspettati: un Hamburger con Cipolle Caramellate accompagnato dal cocktail 'Elegance In Motion', un Steak Frites Bite con il cocktail 'Dressed For Success', e un Hamburger in Stile Chicago con il cocktail 'Lights, Coffee, Action!'. Questi abbinamenti mirano a dimostrare la versatilità del Blue Label e ridefinire le occasioni per il whisky.
Johnnie Walker sta anche introducendo il 'Blue List', una selezione curata di bar e ristoranti a livello nazionale dove i fan possono gustare questi abbinamenti ispirati. L'iniziativa del marchio cerca di posizionare il Blue Label come un elemento fondamentale sia per traguardi importanti che per celebrazioni quotidiane.
Johnnie Walker, el whisky escocés mezclado más famoso del mundo, está lanzando una serie de asociaciones para atraer a nuevos bebedores de whisky y expandir su impacto cultural. Como Socio Oficial de Bebidas Espirituosas de la 76ª edición de los premios Emmy®, la marca está colaborando con el actor ganador de un Emmy Ebon Moss-Bachrach, la chef Courtney Storer y el mixólogo Charles Joly para crear combinaciones únicas de cócteles Blue Label.
El trío ha desarrollado tres combinaciones inesperadas: una Hamburguesa de Cebolla Caramelizada con el cóctel 'Elegance In Motion', un Steak Frites Bite con el cóctel 'Dressed For Success', y una Hamburguesa al Estilo Chicago con el cóctel 'Lights, Coffee, Action!'. Estas combinaciones tienen como objetivo demostrar la versatilidad del Blue Label y redefinir las ocasiones para el whisky.
Johnnie Walker también está introduciendo la 'Blue List', una selección curada de bares y restaurantes en todo el país donde los aficionados pueden disfrutar de estas combinaciones inspiradas. La iniciativa de la marca busca posicionar el Blue Label como un elemento básico tanto para hitos significativos como para celebraciones cotidianas.
존니 워커, 세계 최고의 블렌디드 스카치 위스키가 새로운 위스키 음주자들을 유치하고 문화적 영향을 확장하기 위해 일련의 파트너십을 시작하고 있습니다. 제76회 에미상® 공식 주류 파트너로서, 이 브랜드는 에미 수상 배우 에본 모스-바크라흐, 셰프 코트니 스토러, 믹솔로지스트 찰스 졸리와 협력하여 독특한 블루 레이블 칵테일 페어링을 만들고 있습니다.
이 트리오는 세 가지 예상치 못한 페어링을 개발했습니다: '우아함의 움직임' 칵테일과 함께 제공되는 카라멜 양파 버거, '성공을 위한 드레스' 칵테일과 함께 제공되는 스테이크 프리트 바이트, 그리고 '빛, 커피, 액션!' 칵테일과 함께 제공되는 시카고 스타일 버거. 이러한 페어링은 블루 레이블의 다양성을 보여주고 위스키의 자리 잡기를 재정의하는 것이 목표입니다.
존니 워커는 또한 '블루 리스트'를 도입하여 팬들이 이러한 영감을 받은 페어링을 즐길 수 있는 전국의 바와 레스토랑을 선별했습니다. 브랜드의 이니셔티브는 블루 레이블을 중요한 기념일과 일상적인 축하의 기본으로 자리 잡게 하려는 것입니다.
Johnnie Walker, le whisky écossais blended le plus réputé au monde, lance une série de partenariats pour attirer de nouveaux amateurs de whisky et élargir son impact culturel. En tant que Partenaire des Spiritueux Officiel de la 76ème cérémonie des Emmy®, la marque collabore avec l'acteur lauréat d'un Emmy Ebon Moss-Bachrach, la chef Courtney Storer, et le mixologue Charles Joly pour créer des accords cocktails Blue Label uniques.
Le trio a développé trois accords inattendus : un burger aux oignons caramélisés avec le cocktail 'Elegance In Motion', un bouchée steak frites avec le cocktail 'Dressed For Success', et un burger à la Chicago avec le cocktail 'Lights, Coffee, Action!'. Ces accords visent à mettre en valeur la polyvalence du Blue Label et à redéfinir les occasions pour le whisky.
Johnnie Walker introduit également la 'Blue List', une sélection soigneusement choisie de bars et restaurants à travers le pays où les fans peuvent déguster ces accords inspirés. L'initiative de la marque vise à positionner le Blue Label comme un incontournable tant pour les moments clés que pour les célébrations quotidiennes.
Johnnie Walker, der weltweit führende Blended Scotch Whisky, startet eine Reihe von Partnerschaften, um neue Whisky-Trinker anzuziehen und seinen kulturellen Einfluss zu erweitern. Als Offizieller Spirituosenpartner der 76. Emmy®-Verleihung arbeitet die Marke mit Emmy-gekrönter Schauspieler Ebon Moss-Bachrach, Chef Courtney Storer und Mixologe Charles Joly zusammen, um einzigartige Blue Label Cocktail-Kombinationen zu schaffen.
Das Trio hat drei unerwartete Kombinationen entwickelt: einen karamellisierten Zwiebelburger mit dem Cocktail 'Elegance In Motion', einen Steak Frites Bite mit dem Cocktail 'Dressed For Success' und einen Chicago-Stil Burger mit dem Cocktail 'Lights, Coffee, Action!'. Diese Kombinationen sollen die Vielseitigkeit des Blue Labels zeigen und die Whisky-Anlässe neu definieren.
Johnnie Walker führt auch die 'Blue List' ein, eine kuratierte Auswahl von Bars und Restaurants im ganzen Land, in denen Fans diese inspirierten Kombinationen genießen können. Die Initiative der Marke zielt darauf ab, das Blue Label sowohl als Grundnahrungsmittel für bedeutende Meilensteine als auch für alltägliche Feiern zu positionieren.
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The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for Scotch whisky enjoyment
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9287651-johnnie-walker-blue-label-ebon-moss-bachrach-courtney-storer-charles-joly/
"Johnnie Walker is an iconic brand known for bringing its bold, progressive spirit to life's biggest moments and as we look to take the brand into the future, we're honored to work with like-minded partners who also shape culture through their respective crafts," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "Starting with this year's Emmys®, our partnerships will redefine whisky occasions and reintroduce Johnnie Walker Blue Label not only as a staple for momentous milestones, but also its role in everyday celebrations for those who appreciate fresh, uniquely luxurious and memorable experiences."
In collaboration with 2023 Emmy-winning actor and current Emmy nominee Ebon Moss-Bachrach, renowned chef and culinary producer Courtney Storer, and Diageo Reserve World Class award-winning mixologist Charles Joly, Johnnie Walker toasts this year's outstanding moments in television with bespoke Blue Label cocktail pairings. The talented trio challenges traditional whisky tropes to reveal hidden flavors in Blue Label to enhance dining occasions with unexpected modern sophistication.
"I'm thrilled to share my love for food and whisky by partnering with Johnnie Walker and having the opportunity to work with Courtney Storer again, alongside Charles Joly to help bring their incredible craftsmanship to fans across the country," says Ebon Moss-Bachrach. "We've developed three delicious pairings that demonstrate our passion for flavor exploration while integrating Johnnie Walker Blue Label in ways you might not expect. It's been a fun and creative journey that I can't wait for people to try."
Courtney Storer's culinary expertise combined with Ebon Moss-Bachrach's favorite American handheld bites results in three unique and unexpected pairings. Each recipe complements the signature 76th Emmy® Awards cocktails that will be featured at celebrations and surrounding events throughout the season:
- Caramelized Onion Burger - a high-brow twist on an indulgent late-night favorite, combines complex flavors of onions caramelized in Johnnie Walker Blue Label alongside sharp white cheddar cheese and aioli
Paired with Elegance In Motion - a reimagined Whisky Sour with a hint of fizz - Steak Frites Bite - a modern take on a restaurant classic, a handheld hanger steak bite atop a crispy potato paired with a rich Johnnie Walker Blue Label Au Poivre sauce
Paired with Dressed For Success - an elevated twist on a Rob Roy - Chicago-Style Burger - a smash burger riff on the classic
Chicago hot dog, a double patty is finished in a splash of Johnnie Walker Blue Label layered on a poppy seed brioche bun topped with onion, pickles and sport peppers
Paired with Lights, Coffee, Action! - a frozen coffee that playfully takes the popular Espresso Martini to a whole new level
"I love using Johnnie Walker Blue Label to complement and inspire dishes that create an exceptional culinary experience because of its depth of character achieved by blending rare and perfectly aged whiskies," says Courtney Storer. "Our goal was to highlight the subtle nuances in Blue Label and offer a journey of flavor for fans tuning in to the Emmy® Awards at home or seeking inspiration when ordering Blue Label while dining out."
Following the 76th Emmy® Awards, the brand is inviting fans 21+ to experience this culinary combination by exploring the 'Blue List' by Johnnie Walker – a curated selection of bars and restaurants nationwide where they can enjoy Johnnie Walker Blue Label cocktails and pairings inspired by Ebon Moss-Bachrach and Courtney Storer's recipes. The list encourages foodies and cocktail enthusiasts to uncork Blue in
Stay updated on Johnnie Walker's latest news and the 'Blue List' by following @JohnnieWalkerUS. Celebrate television's brightest stars during the 76th Emmy® Awards, airing live coast to coast from the Peacock Theater at L.A. LIVE in
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
View original content:SOURCE Diageo North America
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