Diageo Receives Thirty Double Gold Medals at the 2024 San Francisco World Spirits Competition

Rhea-AI Summary

Diageo, a global premium drinks leader, announced that its portfolio of whisk(e)y, tequila, gin, rum, vodka, and ready-to-drink beverages won a total of 101 medals at the 2024 San Francisco World Spirits Competition. This includes 30 double gold and 24 gold medals. The company’s Scotch brands earned 21 top awards, with Johnnie Walker, Buchanan’s, Lagavulin, and Talisker receiving notable recognition. New additions like The Cocktail Collection clinched 4 double golds for the second consecutive year. Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin won platinum medals. These awards underscore Diageo's innovation and excellence in the spirits industry.

Positive

• Diageo won a total of 101 medals, showcasing its extensive portfolio's excellence.
• The company earned 30 double gold and 24 gold medals, highlighting product quality.
• Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin won platinum medals, a rare achievement.
• The Cocktail Collection secured 4 double gold medals for the second consecutive year, demonstrating consistent quality.
• Scotch brands like Johnnie Walker, Buchanan’s, Lagavulin, and Talisker received 21 top awards, reinforcing their market leadership.

Negative

• The press release does not mention any specific financial growth or revenue impact from these awards.
• There is no information on market share changes or increased sales due to these recognitions.
• The awards, while prestigious, do not guarantee immediate financial benefits or stock performance improvements.

DIAGEO’s liquids from all corners of the world continue to be recognized as leaders in their respective categories, winning 101 medals over all from the prestigious global spirits competition

NEW YORK--(BUSINESS WIRE)-- Diageo, a global leader in premium drinks, announces that brands from its iconic and expansive portfolio have won a collective 101 medals across whisk(e)y, tequila, gin, rum, vodka, and ready to drink categories at the 24^th Annual San Francisco World Spirits Competition.

Diageo’s 2024 results were a strong reflection of the company’s innovative spirits, redefined categories, and legendary scotch whisky brands, receiving 30 double gold and 24 gold medals across the portfolio.

The company’s Scotch brands, which include Johnnie Walker, Buchanan’s, Lagavulin, and Talisker, continue to drive a significant number of wins, earning 21 of Diageo’s top awards in 2024, including platinum, double gold, and gold medals for liquid. Diageo’s newly released ready to serve cocktail line, The Cocktail Collection, secured 4 double gold medals for the second year in a row, with wins for the Astral Margarita Cocktail, Bulleit Manhattan Cocktail, Bulleit Old Fashioned Cocktail, and Tanqueray Negroni Cocktail. Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin were awarded the esteemed platinum medal, granted to a very select number of entries that have received a double gold medal for three consecutive years.

A full breakdown of Diageo’s winning brands from the 2024 San Francisco World Spirits Competition can be found here. Diageo’s platinum, double gold, and gold medal winners for liquids are listed below.

Platinum

• Lagavulin 16-Year-Old Scotch Whisky
• Mortlach 16-Year-Old Single Malt Scotch Whisky
• Tanqueray London Dry Gin

Double Gold

• Balcones Texas 1 Single Malt Whisky
• Black & White Blended Scotch Whisky
• Blade and Bow Kentucky Straight Bourbon Whiskey
• Buchanan's Two Souls Blended Scotch Whisky
• Bulleit Frontier 12-Year-Old Rye Whiskey
• Captain Morgan Sliced Strawberry Margarita Style Drink
• George Dickel Bottled in Bond Spring 2011, Aged 12 Years
• Johnnie Walker Aged 18 Years 12-Year-Old Blended Scotch Whisky
• Johnnie Walker Double Black Label Blended Scotch Whisky
• Johnnie Walker Gold Label Reserve Blended Scotch Whisky
• Johnnie Walker High Rye Blended Scotch Whisky
• Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years Scotch Whisky
• Old Parr 12-Year-Old Blended Scotch Whisky
• Pampero Aniversario Rum
• Roe & Co. 106 Blended Irish Whiskey
• Smirnoff Electric Guava Infused Vodka
• Smirnoff Spicy Tamarind Vodka Specialty
• Talisker 30-Year-Old Scotch Whisky
• Talisker 45-Year-Old Scotch Whisky
• Tanqueray No. TEN Gin
• Tequila Don Julio Blanco
• The Cocktail Collection’s Astral Margarita Cocktail
• The Cocktail Collection’s Bulleit Manhattan Cocktail
• The Cocktail Collection’s Bulleit Old Fashioned Cocktail
• The Cocktail Collection’s Tanqueray Negroni Cocktail
• The Singleton 40-Year-Old Scotch Whisky
• The Singleton of Dufftown 12-Year-Old Scotch Whisky
• The Singleton of Glendullan 12-Year-Old Scotch Whisky
• Zacapa No. 23 Rum
• Zacapa XO Rum

Gold

• Astral Tequila Reposado
• Balcones Lineage Single Malt Whisky
• Balcones Mirador Eclipse Single Malt Whisky
• Buchanan's Special Reserve 18-Year-Old Blended Scotch Whisky
• Bulleit Frontier 10-Year-Old Rye Whiskey
• Bulleit Frontier American Single Malt Whisky
• Crown Royal 31-Year-Old Blended Canadian Whisky
• Crown Royal Peach Flavored Whisky Lemonade
• Crown Royal Single Malt Canadian Whisky
• DeLeón Añejo Tequila
• George Dickel Bourbon Aged 18 Years
• Gordon's London Dry Gin
• Johnnie Walker Black Label Blended Scotch Whisky
• Johnnie Walker Blue Label Blended Scotch Whisky
• Mortlach 20-Year-Old Single Malt Scotch Whisky
• Oban 14-Year-Old Single Malt Scotch Whisky
• Old Parr 18-Year-Old Blended Scotch Whisky
• Orphan Barrel Indigo Hour 18-Year-Old Bourbon
• Roe & Co. Solera Single Malt Irish Whiskey
• Smirnoff No. 21 Vodka
• Smirnoff SMASH Vodka Soda Watermelon Lime
• Tequila Don Julio Añejo
• Tequila Don Julio Edicion Limitada
• Tequila Don Julio Rosado

Founded in 2000, the SFWSC is one of America’s most respected international spirits events. Products are evaluated in a blind, consensual procedure ensuring the competition maintains its reputation for the highest level on integrity. Winning participants receive the awards of double gold, gold, silver or bronze, marking their product as one of the highest quality in the world.

About DIAGEO North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240517513437/en/

Amanda Clark

amanda.v.clark@diageo.com

Source: Diageo

FAQ

What medals did Diageo win at the 2024 San Francisco World Spirits Competition?

Diageo won a total of 101 medals, including 30 double gold and 24 gold medals.

Which brands from Diageo won platinum medals?

Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin.

How many double gold medals did Diageo's The Cocktail Collection win?

The Cocktail Collection won 4 double gold medals for the second year in a row.

Which Diageo Scotch brands received top awards in 2024?

Johnnie Walker, Buchanan’s, Lagavulin, and Talisker.

What is the significance of winning a platinum medal at the San Francisco World Spirits Competition?

Platinum medals are awarded to a select number of entries that have received a double gold medal for three consecutive years.