Crown Royal Reaches New Pinnacle of Luxury Canadian Whisky, with Introduction of Crown Royal Aged 31 Years
Crown Royal has unveiled its latest premium offering, Crown Royal Aged 31 Years, as part of its Higher Marques portfolio. This rare blended Canadian whisky is the brand's oldest and finest to date, following the success of Crown Royal Aged 30 Years. Crafted by Master Blender Mark Balkenende, this exceptional whisky offers a unique flavor profile with spiced notes, hints of red apple, toasted oak, and vanilla, culminating in a long, full finish with warm fruity spice.
With an ABV of 46%, Crown Royal Aged 31 Years is available for a time in select regions across the United States. The suggested retail price is $599 for a 750ml bottle. This release represents Crown Royal's commitment to innovation and expertise in whisky-making, designed for those who appreciate life's exquisite moments and seek a truly luxurious experience.
Crown Royal ha svelato la sua ultima offerta premium, Crown Royal Aged 31 Years, come parte del suo portfolio Higher Marques. Questo raro whisky canadese invecchiato è il più vecchio e migliore della marca fino ad oggi, dopo il successo di Crown Royal Aged 30 Years. Creato dal Master Blender Mark Balkenende, questo eccezionale whisky offre un profilo di sapore unico con note speziate, accenni di mela rossa, rovere tostato e vaniglia, culminando in una lunga e piena finale con una spezia fruttata calda.
Con un ABV del 46%, Crown Royal Aged 31 Years è disponibile per un periodo limitato in alcune regioni degli Stati Uniti. Il prezzo suggerito al pubblico è di $599 per una bottiglia da 750ml. Questa release rappresenta l'impegno di Crown Royal per l'innovazione e l'expertise nella produzione di whisky, pensata per chi apprezza i momenti squisiti della vita e cerca un'esperienza veramente lussuosa.
Crown Royal ha presentado su última oferta premium, Crown Royal Aged 31 Years, como parte de su portafolio Higher Marques. Este raro whisky canadiense mezclado es el más antiguo y fino de la marca hasta la fecha, tras el éxito de Crown Royal Aged 30 Years. Elaborado por el Master Blender Mark Balkenende, este excepcional whisky ofrece un perfil de sabor único con notas especiadas, toques de manzana roja, roble tostado y vainilla, culminando en un largo y pleno final con una especia frutal cálida.
Con un ABV del 46%, Crown Royal Aged 31 Years está disponible por un tiempo en regiones seleccionadas de los Estados Unidos. El precio minorista sugerido es de $599 por una botella de 750ml. Esta lanzamiento representa el compromiso de Crown Royal con la innovación y experiencia en la elaboración de whisky, diseñada para aquellos que aprecian los momentos exquisitos de la vida y buscan una experiencia verdaderamente lujosa.
Crown Royal은 최근 프리미엄 신제품 Crown Royal Aged 31 Years를 Higher Marques 포트폴리오의 일환으로 공개했습니다. 이 희귀한 블렌디드 캐나다 위스키는 브랜드 역사상 가장 오래되고 뛰어난 제품으로, Crown Royal Aged 30 Years의 성공을 이어가고 있습니다. 마스터 블렌더 마크 발켄엔데가 제작한 이 특별한 위스키는 향신료 노트, 붉은 사과, 구운 오크, 바닐라의 힌트를 가지며, 따뜻한 과일 향신료와 함께 긴 여운을 제공합니다.
46%의 알콜 도수를 가진 Crown Royal Aged 31 Years는 미국의 일부 지역에서 한정된 기간 동안 구매할 수 있습니다. 권장 소매가는 $599 (750ml 병)입니다. 이 출시 제품은 위스키 제조에 대한 Crown Royal의 혁신적 접근과 전문성을 나타내며, 인생의 정교한 순간을 감사히 여기고 진정한 사치스러운 경험을 추구하는 사람들을 위해 설계되었습니다.
Crown Royal a dévoilé sa dernière offre premium, Crown Royal Aged 31 Years, dans le cadre de son portefeuille Higher Marques. Ce rare whisky canadien blended est le plus ancien et le meilleur de la marque à ce jour, suite au succès de Crown Royal Aged 30 Years. Élaboré par le Maître Blender Mark Balkenende, ce whisky exceptionnel offre un profil de saveur unique avec des notes épicées, des nuances de pomme rouge, de chêne grillé et de vanille, culminant dans une longue finale pleine avec une épice fruitée chaleureuse.
Avec un ABV de 46%, Crown Royal Aged 31 Years est disponible pendant une période limitée dans certaines régions des États-Unis. Le prix de vente conseillé est de $599 pour une bouteille de 750ml. Cette sortie représente l'engagement de Crown Royal en matière d'innovation et d'expertise dans la fabrication du whisky, conçu pour ceux qui apprécient les moments exquis de la vie et recherchent une expérience véritablement luxueuse.
Crown Royal hat sein neuestes Premium-Angebot, Crown Royal Aged 31 Years, als Teil des Higher Marques-Portfolios vorgestellt. Dieser seltene blended kanadische Whisky ist der älteste und beste der Marke bis dato, nach dem Erfolg von Crown Royal Aged 30 Years. Kreiert von Master Blender Mark Balkenende, bietet dieser außergewöhnliche Whisky ein einzigartiges Geschmacksprofil mit würzigen Noten, einem Hauch von rotem Apfel, gerösteter Eiche und Vanille, das in einem langen, vollmundigen Abgang mit warmen fruchtigen Gewürzen kulminiert.
Mit einem ABV von 46% ist Crown Royal Aged 31 Years für eine gewisse Zeit in ausgewählten Regionen der Vereinigten Staaten erhältlich. Der empfohlene Einzelhandelspreis beträgt $599 für eine 750ml Flasche. Diese Veröffentlichung bekräftigt Crown Royals Engagement für Innovation und Expertise in der Whiskyherstellung, gedacht für diejenigen, die die exquisiten Momente des Lebens schätzen und ein wirklich luxuriöses Erlebnis suchen.
- Introduction of Crown Royal's oldest and finest whisky to date
- availability in select regions, potentially increasing demand
- Premium pricing at $599 per 750ml bottle, indicating high-end market positioning
- availability may restrict potential sales volume
- High price point of $599 could limit accessibility to a broader consumer base
Insights
Crown Royal's introduction of the Aged 31 Years whisky is a strategic move in the ultra-premium spirits market. While it's an impressive addition to their portfolio, its impact on Diageo's (DEO) overall financial performance is likely to be Priced at
The release in select U.S. states suggests a controlled distribution strategy, which may help create exclusivity but also limits immediate revenue potential. This launch aligns with the broader industry trend of premiumization, where consumers are willing to pay more for perceived quality and rarity.
For investors, this product launch represents Diageo's continued focus on high-margin, luxury offerings. However, given Crown Royal's position within Diageo's diverse portfolio, this single product is unlikely to significantly move the needle on the company's overall financial results. It's more indicative of Diageo's long-term strategy to maintain brand prestige and capture value in the ultra-premium segment.
The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date
The third installment in the Extra Rare Series follows the celebrated Crown Royal Aged 30 Years, born of the same patient heart and soul that defines the brand's renowned Higher Marques. Each drop of the rare liquid was developed with the intention of driving innovation and representing decades of passion and expertise. Crafted for those who understand that life's exquisite moments are best shared, Crown Royal Aged 31 Years is the perfect choice for creating treasured memories during the most meaningful times with family and friends.
This extraordinary whisky offers the brand's signature smooth mouth-feel, with barrels hand selected by Mark Balkenende, Crown Royal Master Blender, to showcase our Canadian rye whisky's spice, vanilla and smoothness. This exceptional blend presents unique spiced notes at the forefront, complemented by hints of red apple, toasted oak, and a subtle touch of vanilla. The tasting experience culminates in a long, full finish enriched with warm fruity spice.
"Crown Royal Aged 31 Years is our rarest variant to date and serves as the perfect addition to any luxury spirits collection," said Hadley Schafer, VP of Crown Royal. "This whisky has been patiently aging for over three decades, and it's a true representation of the journey we have taken to create something extraordinary. We are excited to share this unique expression with our loyal brand adorers."
With an ABV of
Crown Royal Aged 31 Years is currently available for a limited time in select regions, including
For more information about Crown Royal Aged 31 Years and to explore the full Crown Royal Higher Marques portfolio, please visit crownroyal.com.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal
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