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CAPTAIN MORGAN SLICED AND REALITY STAR WEST WILSON 'SLICE' THROUGH SUMMER BUCKET LISTS…ONE STATESIDE ADVENTURE AT A TIME

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Captain Morgan Sliced, America's favorite rum brand, launches a nationwide sweepstakes promoting summer adventures and bold flavors. The campaign, featuring reality TV star West Wilson, encourages fans to 'slice through' their summer bucket lists by visiting all 50 U.S. states.

From July 22 to August 5, fans aged 25+ can enter the 'Sliced is Better' sweepstakes at CaptainMorgan.com/SlicedBucketList for a chance to win epic adventures curated by Wilson. Prizes include a chartered yacht trip in Florida, viewing the Northern Lights in Minnesota, and a Western ranch experience in Colorado.

Captain Morgan Sliced is now available nationwide in four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri, and Mango Mai Tai. The brand aims to combine bold flavor with adventure, encouraging people to make unforgettable memories this summer.

Captain Morgan Sliced, il marchio di rum preferito dagli americani, lancia un concorso nazionale che promuove avventure estive e sapori audaci. La campagna, con la star della TV reality West Wilson, incoraggia i fan a 'affettare' le proprie liste dei desideri estivi visitando tutti i 50 stati americani.

Dal 22 luglio al 5 agosto, i fan di età superiore ai 25 anni possono partecipare al concorso 'Sliced is Better' su CaptainMorgan.com/SlicedBucketList per avere la possibilità di vincere avventure epiche curate da Wilson. I premi includono un viaggio in yacht noleggiato in Florida, la visione dell'Aurora Boreale in Minnesota e un'esperienza in un ranch nel Colorado.

Captain Morgan Sliced è ora disponibile in tutto il paese in quattro gusti a base di malto ispirati a cocktail classici: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri e Mango Mai Tai. Il marchio punta a unire sapori audaci con avventure, incoraggiando le persone a creare ricordi indimenticabili quest'estate.

Captain Morgan Sliced, la marca de ron favorita de América, lanza un concurso nacional que promueve aventuras de verano y sabores audaces. La campaña, protagonizada por la estrella de televisión de realidad West Wilson, anima a los aficionados a 'cortar' sus listas de deseos de verano visitando los 50 estados de EE.UU.

Del 22 de julio al 5 de agosto, los fanáticos mayores de 25 años pueden participar en el concurso 'Sliced is Better' en CaptainMorgan.com/SlicedBucketList para tener la oportunidad de ganar aventuras épicas curadas por Wilson. Los premios incluyen un viaje en yate chárter en Florida, ver las Auroras Boreales en Minnesota y una experiencia en un rancho en Colorado.

Captain Morgan Sliced ya está disponible en todo el país en cuatro sabores a base de malta inspirados en cócteles clásicos: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri y Mango Mai Tai. La marca busca combinar sabores audaces con aventura, animando a las personas a crear recuerdos inolvidables este verano.

캐피턴 모건 슬라이스, 미국에서 가장 인기 있는 럼 브랜드가 여름 모험과 대담한 맛을 홍보하는 전국적인 경품 행사를 시작합니다. 현실 TV 스타 웨스트 윌슨이 참여하는 이 캠페인은 팬들이 50개 주를 방문하여 '여름 버킷 리스트를 슬라이스하라'고 독려합니다.

7월 22일부터 8월 5일까지 25세 이상의 팬들은 CaptainMorgan.com/SlicedBucketList에서 'Sliced is Better' 경품 행사에 참여하여 윌슨이 큐레이션한 스릴 넘치는 모험에 당첨될 기회를 가질 수 있습니다. 경품으로는 플로리다의 전세 요트 여행, 미네소타에서 오로라를 관람, 콜로라도의 서부 목장 체험이 포함됩니다.

캐피턴 모건 슬라이스는 이제 전국적으로 고전 칵테일에서 영감을 받은 4가지 몰트 기반 맛으로 제공됩니다: 스트로베리 마가리타, 패션프루트 허리케인, 파인애플 다이콰리, 망고 마이타이. 이 브랜드는 대담한 맛과 모험을 결합하여 사람들이 올 여름 잊지 못할 추억을 만들도록 격려하고자 합니다.

Captain Morgan Sliced, la marque de rhum préférée des Américains, lance un concours national promouvant des aventures estivales et des saveurs audacieuses. La campagne, mettant en vedette la star de la télé-réalité West Wilson, encourage les fans à 'trancher' dans leurs listes de souhaits d'été en visitant les 50 États américains.

Du 22 juillet au 5 août, les fans de plus de 25 ans peuvent participer au concours 'Sliced is Better' sur CaptainMorgan.com/SlicedBucketList pour avoir une chance de gagner des aventures épiques présentées par Wilson. Les prix comprennent un voyage en yacht affrété en Floride, l'observation des aurores boréales dans le Minnesota et une expérience dans un ranch dans le Colorado.

Captain Morgan Sliced est désormais disponible à l'échelle nationale dans quatre saveurs à base de malt inspirées de cocktails classiques : Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri et Mango Mai Tai. La marque vise à allier saveurs audacieuses et aventures, incitant les gens à créer des souvenirs inoubliables cet été.

Captain Morgan Sliced, die beliebteste Rum-Marke Amerikas, startet ein landesweites Gewinnspiel zur Förderung von Sommerabenteuern und kühnen Geschmäckern. Die Kampagne, mit der Reality-TV-Ikone West Wilson, ermutigt die Fans, ihre Sommer-Bucket-Listen 'durchzuschneiden', indem sie alle 50 US-Bundesstaaten besuchen.

Von 22. Juli bis 5. August können Fans ab 25 Jahren am Gewinnspiel 'Sliced is Better' auf CaptainMorgan.com/SlicedBucketList teilnehmen, um die Chance zu haben, epische Abenteuer, kuratiert von Wilson, zu gewinnen. Die Preise umfassen eine gecharterte Yachtfahrt in Florida, die Nordlichter in Minnesota zu sehen und eine Western-Ranch-Erfahrung in Colorado.

Captain Morgan Sliced ist jetzt landesweit in vier malzbasierten Geschmacksrichtungen erhältlich, die von klassischen Cocktails inspiriert sind: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri und Mango Mai Tai. Die Marke zielt darauf ab, kühne Aromen mit Abenteuer zu verbinden und die Menschen zu ermutigen, diesen Sommer unvergessliche Erinnerungen zu schaffen.

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The newest cocktail-inspired RTD offering from America's favorite rum brand launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor

NEW YORK, July 22, 2024 /PRNewswire/ -- Summer bucket lists are back, and there's one item that's topping lists nationwide… visiting all 50 U.S. states. So pack your bags and get ready to hit the road because Captain Morgan Sliced is slicing through bucket list destinations of the domestic variety with stateside adventures for all the thrill and flavor-seekers craving a bold twist to their favorite cocktails and summer plans. Look no further, because Captain Morgan Sliced is making summer dreams a reality, one state at a time.

The only thing better than a summer bucket list, is slicing things off it. Enter: Captain Morgan Sliced and reality TV break-out star, on-air host, and sportswriter West Wilson. A proud member of the Fifty States Club, Wilson shares the same adventurous spirit as Captain Morgan, and the two have joined forces to curate unforgettable adventures and memories for fans this summer. 

"When I made up my mind to visit all 50 states, I couldn't have imagined the life-changing experiences and incredible people I'd meet along the way," says Wilson. "That's why I'm stoked to team up with Captain Morgan Sliced to help fans discover new places, make unforgettable memories, and live life to the fullest – all while getting one step closer to their 50-state goal."

Now through August 5, fans 25+ can visit CaptainMorgan.com/SlicedBucketList to enter the "Sliced is Better'' sweeps for a chance to embark on a truly epic, bucket list-worthy  adventure of a lifetime. Fans can choose their own adventure from a list of options handpicked and curated by Wilson based on his own travel exploits, including:

  • Slice Through the High Seas of the Sunshine State: Welcome aboard your very own chartered yacht setting sail off the Florida Coast…in true Captain style.
  • Navigate the Midwest as the Northern Lights Light-up Minnesota Skies: Experience the starried phenomenon in one of the only places in the country where a 'night under the stars' will take on a whole new meaning.
  • Experience the Wild West like West: Saddle up for a Western adventure of epic proportions at one of Colorado's most famous ranches, and look the part as you sail, ahem ride, off into the sunset.

"Captain Morgan Sliced is all about serving up bold flavor and adventure with the simple crack of a can," said Nikhil Shah, Director, Brand Marketing, Convenience Spirits. "We want others to come along for the journey, especially at a time when people are craving travel and adventure. And when it comes to summer bucket lists, don't just check things off—slice through them!"

The newest offering from Captain Morgan is now available nationwide in four award-winning1 malt-based flavors inspired by classic cocktails, including Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri and Mango Mai Tai.

Be sure to follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more Captain Morgan Sliced updates and adventures. And no matter how you slice through your summer bucket list, always remember to drink (and adventure) responsibly.

*NO PURCHASE NECESSARY. Open only to legal residents of the 50 United States and Washington, DC, 25 years of age or older. Void where prohibited by law. Sweepstakes starts 7/22/24 @ 12:00 a.m. ET and ends 8/5/24 @ 11:59:59 p.m. ET. To enter, go to www.captainmorgan.com/slicedbucketlist, provide name, city/state/zip code, e-mail address and other required information, select 1 of 3 "bucket list" trips from drop-down menu and then submit entry form. Entry will only be included in random drawing for a chance to win the selected trip. Limit 1 entry per person. 3 Prizes in total, 1 Prize per trip option. Each trip is for winner and 1 guest (21+) and includes air travel, 2 nights' hotel stay and "bucket list" experience. Participation in experience may be subject to prize supplier's restrictions (e.g., signing additional waiver/release.) Unspecified expenses are winner's sole responsibility. ALCOHOL IS NOT PART OF ANY PRIZE. See Official Rules at website for full prize description/restrictions, odds of winning and other details. Sponsor: Diageo Beer Company USA, New York, NY.

DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
Captain Morgan & Co., Plainfield, IL.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

1 2024 San Francisco Ready To Drink Competition

Media Contacts
TAYLOR

CaptainMorganTeam@TaylorStrategy.com

DIAGEO
Brooke Smith
Brooke.Smith@diageo.com

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SOURCE Captain Morgan

FAQ

What is the 'Sliced is Better' sweepstakes by Captain Morgan Sliced (DEO)?

The 'Sliced is Better' sweepstakes is a nationwide promotion by Captain Morgan Sliced, running from July 22 to August 5, 2024. It offers fans aged 25+ a chance to win epic adventures across the U.S., including a yacht trip in Florida, viewing Northern Lights in Minnesota, and a ranch experience in Colorado.

What new flavors does Captain Morgan Sliced (DEO) offer in 2024?

Captain Morgan Sliced offers four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri, and Mango Mai Tai. These flavors are available nationwide as of July 2024.

Who is partnering with Captain Morgan Sliced (DEO) for their summer 2024 campaign?

Captain Morgan Sliced is partnering with West Wilson, a reality TV star, on-air host, and sportswriter, for their summer 2024 campaign. Wilson, a member of the Fifty States Club, is helping curate adventures for the sweepstakes winners.

How can fans enter the Captain Morgan Sliced (DEO) sweepstakes in 2024?

Fans aged 25 and older can enter the Captain Morgan Sliced sweepstakes by visiting CaptainMorgan.com/SlicedBucketList between July 22 and August 5, 2024. They need to provide their information and select one of three 'bucket list' trips from a drop-down menu.

What is the main theme of Captain Morgan Sliced's (DEO) 2024 summer campaign?

The main theme of Captain Morgan Sliced's 2024 summer campaign is encouraging fans to 'slice through' their summer bucket lists, particularly by visiting all 50 U.S. states. The campaign combines the idea of bold flavors with adventurous domestic travel experiences.

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