CAPTAIN MORGAN SLICED AND REALITY STAR WEST WILSON 'SLICE' THROUGH SUMMER BUCKET LISTS…ONE STATESIDE ADVENTURE AT A TIME

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Captain Morgan Sliced, America's favorite rum brand, launches a nationwide sweepstakes promoting summer adventures and bold flavors. The campaign, featuring reality TV star West Wilson, encourages fans to 'slice through' their summer bucket lists by visiting all 50 U.S. states.

From July 22 to August 5, fans aged 25+ can enter the 'Sliced is Better' sweepstakes at CaptainMorgan.com/SlicedBucketList for a chance to win epic adventures curated by Wilson. Prizes include a chartered yacht trip in Florida, viewing the Northern Lights in Minnesota, and a Western ranch experience in Colorado.

Captain Morgan Sliced is now available nationwide in four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri, and Mango Mai Tai. The brand aims to combine bold flavor with adventure, encouraging people to make unforgettable memories this summer.

The newest cocktail-inspired RTD offering from America's favorite rum brand launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor

NEW YORK, July 22, 2024 /PRNewswire/ -- Summer bucket lists are back, and there's one item that's topping lists nationwide… visiting all 50 U.S. states. So pack your bags and get ready to hit the road because Captain Morgan Sliced is slicing through bucket list destinations of the domestic variety with stateside adventures for all the thrill and flavor-seekers craving a bold twist to their favorite cocktails and summer plans. Look no further, because Captain Morgan Sliced is making summer dreams a reality, one state at a time.

The only thing better than a summer bucket list, is slicing things off it. Enter: Captain Morgan Sliced and reality TV break-out star, on-air host, and sportswriter West Wilson. A proud member of the Fifty States Club, Wilson shares the same adventurous spirit as Captain Morgan, and the two have joined forces to curate unforgettable adventures and memories for fans this summer. 

"When I made up my mind to visit all 50 states, I couldn't have imagined the life-changing experiences and incredible people I'd meet along the way," says Wilson. "That's why I'm stoked to team up with Captain Morgan Sliced to help fans discover new places, make unforgettable memories, and live life to the fullest – all while getting one step closer to their 50-state goal."

Now through August 5, fans 25+ can visit CaptainMorgan.com/SlicedBucketList to enter the "Sliced is Better'' sweeps for a chance to embark on a truly epic, bucket list-worthy  adventure of a lifetime. Fans can choose their own adventure from a list of options handpicked and curated by Wilson based on his own travel exploits, including:

• Slice Through the High Seas of the Sunshine State: Welcome aboard your very own chartered yacht setting sail off the Florida Coast…in true Captain style.
• Navigate the Midwest as the Northern Lights Light-up Minnesota Skies: Experience the starried phenomenon in one of the only places in the country where a 'night under the stars' will take on a whole new meaning.
• Experience the Wild West like West: Saddle up for a Western adventure of epic proportions at one of Colorado's most famous ranches, and look the part as you sail, ahem ride, off into the sunset.

"Captain Morgan Sliced is all about serving up bold flavor and adventure with the simple crack of a can," said Nikhil Shah, Director, Brand Marketing, Convenience Spirits. "We want others to come along for the journey, especially at a time when people are craving travel and adventure. And when it comes to summer bucket lists, don't just check things off—slice through them!"

The newest offering from Captain Morgan is now available nationwide in four award-winning¹ malt-based flavors inspired by classic cocktails, including Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri and Mango Mai Tai.

Be sure to follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more Captain Morgan Sliced updates and adventures. And no matter how you slice through your summer bucket list, always remember to drink (and adventure) responsibly.

*NO PURCHASE NECESSARY. Open only to legal residents of the 50 United States and Washington, DC, 25 years of age or older. Void where prohibited by law. Sweepstakes starts 7/22/24 @ 12:00 a.m. ET and ends 8/5/24 @ 11:59:59 p.m. ET. To enter, go to www.captainmorgan.com/slicedbucketlist, provide name, city/state/zip code, e-mail address and other required information, select 1 of 3 "bucket list" trips from drop-down menu and then submit entry form. Entry will only be included in random drawing for a chance to win the selected trip. Limit 1 entry per person. 3 Prizes in total, 1 Prize per trip option. Each trip is for winner and 1 guest (21+) and includes air travel, 2 nights' hotel stay and "bucket list" experience. Participation in experience may be subject to prize supplier's restrictions (e.g., signing additional waiver/release.) Unspecified expenses are winner's sole responsibility. ALCOHOL IS NOT PART OF ANY PRIZE. See Official Rules at website for full prize description/restrictions, odds of winning and other details. Sponsor: Diageo Beer Company USA, New York, NY.

DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
Captain Morgan & Co., Plainfield, IL.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

¹ 2024 San Francisco Ready To Drink Competition

Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com

DIAGEO
Brooke Smith
Brooke.Smith@diageo.com

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SOURCE Captain Morgan

FAQ

What is the 'Sliced is Better' sweepstakes by Captain Morgan Sliced (DEO)?

The 'Sliced is Better' sweepstakes is a nationwide promotion by Captain Morgan Sliced, running from July 22 to August 5, 2024. It offers fans aged 25+ a chance to win epic adventures across the U.S., including a yacht trip in Florida, viewing Northern Lights in Minnesota, and a ranch experience in Colorado.

What new flavors does Captain Morgan Sliced (DEO) offer in 2024?

Captain Morgan Sliced offers four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri, and Mango Mai Tai. These flavors are available nationwide as of July 2024.

Who is partnering with Captain Morgan Sliced (DEO) for their summer 2024 campaign?

Captain Morgan Sliced is partnering with West Wilson, a reality TV star, on-air host, and sportswriter, for their summer 2024 campaign. Wilson, a member of the Fifty States Club, is helping curate adventures for the sweepstakes winners.

How can fans enter the Captain Morgan Sliced (DEO) sweepstakes in 2024?

Fans aged 25 and older can enter the Captain Morgan Sliced sweepstakes by visiting CaptainMorgan.com/SlicedBucketList between July 22 and August 5, 2024. They need to provide their information and select one of three 'bucket list' trips from a drop-down menu.

What is the main theme of Captain Morgan Sliced's (DEO) 2024 summer campaign?

The main theme of Captain Morgan Sliced's 2024 summer campaign is encouraging fans to 'slice through' their summer bucket lists, particularly by visiting all 50 U.S. states. The campaign combines the idea of bold flavors with adventurous domestic travel experiences.