Bulleit Frontier Whiskey launches its biggest US brand campaign to date: "We Aren't Made To Be Still"
Bulleit Frontier Whiskey launches its largest US brand campaign, 'We Aren't Made To Be Still', emphasizing relentless experimentation and innovation in American whiskey. The campaign features 15-second vignettes showcasing restlessness and movement, rolling out across various media platforms. It aligns with Bulleit's recent product innovations, including Bulleit American Single Malt, Rye 12 Year Old, and Batch 8 Barrel Strength Bourbon.
The brand's commitment to sustainability is highlighted through its use of recycled glass bottles and carbon-neutral distillery operations. Bulleit's history of experimentation is exemplified by its Frontier Works platform, which created the world's largest 3D printed bar in 2018. The campaign aims to connect with consumers who embody the 'Frontier mindset' and push boundaries in various fields, including food culture.
Bulleit Frontier Whiskey lancia la sua più grande campagna pubblicitaria negli Stati Uniti, 'Non Siamo Fatto Per Stare Fermi', enfatizzando l'inesauribile sperimentazione e innovazione nel whiskey americano. La campagna presenta vignette di 15 secondi che mostrano irrequietezza e movimento, diffondendosi su varie piattaforme mediatiche. Essa si allinea con le recenti innovazioni di prodotto di Bulleit, tra cui Bulleit American Single Malt, Rye 12 Year Old e Batch 8 Barrel Strength Bourbon.
L'impegno del marchio per la sostenibilità è evidenziato attraverso l'uso di bottiglie di vetro riciclato e operazioni di distilleria a emissioni zero. La storia di sperimentazione di Bulleit è esemplificata dalla sua piattaforma Frontier Works, che nel 2018 ha creato il bar stampato in 3D più grande del mondo. La campagna mira a connettersi con i consumatori che incarnano la 'mentalità Frontier' e spingono i confini in vari settori, inclusa la cultura alimentare.
Bulleit Frontier Whiskey lanza su campaña publicitaria más grande en EE. UU., 'No Estamos Hechos Para Estar Quietos', enfatizando la incesante experimentación e innovación en el whiskey americano. La campaña presenta viñetas de 15 segundos que muestran inquietud y movimiento, desplegándose en varias plataformas mediáticas. Se alinea con las recientes innovaciones de producto de Bulleit, incluyendo Bulleit American Single Malt, Rye de 12 Años y Batch 8 Barrel Strength Bourbon.
El compromiso de la marca con la sostenibilidad se destaca a través del uso de botellas de vidrio recicladas y operaciones de destilería neutrales en carbono. La historia de experimentación de Bulleit se ejemplifica a través de su plataforma Frontier Works, que creó el bar impreso en 3D más grande del mundo en 2018. La campaña tiene como objetivo conectar con los consumidores que encarnan la 'mentalidad Frontier' y desafían los límites en varios campos, incluida la cultura alimentaria.
불레이트 프론티어 위스키가 미국에서 가장 큰 브랜드 캠페인 '우리는 가만히 있을 수 없다'를 시작하며, 미국 위스키에서의 끊임없는 실험과 혁신을 강조합니다. 이 캠페인은 15초 분량의 짧은 에피소드를 통해 불안정함과 움직임을 보여주며, 다양한 미디어 플랫폼을 통해 전개됩니다. 이 캠페인은 불레이트 아메리칸 싱글 몰트, 라이 12년, 배치 8 배럴 스트렝스 버번과 같은 불레이트의 최근 제품 혁신들과 일치합니다.
브랜드의 지속 가능성에 대한 약속은 재활용 유리병과 탄소 중립 증류소 운영을 통해 강조됩니다. 불레이트의 실험 역사 또한 프론티어 웍스 플랫폼에 의해 잘 드러나는데, 이 플랫폼은 2018년에 세계에서 가장 큰 3D 프린팅 바를 만들어냈습니다. 이 캠페인은 '프론티어 마인드셋'을 체화하고 다양한 분야에서 경계를 허무는 소비자들과 연결하고자 합니다.
Bulleit Frontier Whiskey lance sa plus grande campagne de marque aux États-Unis, 'Nous Ne Sommes Pas Façonnés Pour Rester Immobilisés', mettant l'accent sur une expérimentation et une innovation incessantes dans le whiskey américain. La campagne présente des vignettes de 15 secondes montrant l'agitation et le mouvement, se déployant sur diverses plateformes médiatiques. Elle s'aligne avec les récentes innovations de produits de Bulleit, y compris Bulleit American Single Malt, Rye 12 ans et Batch 8 Barrel Strength Bourbon.
L'engagement de la marque pour la durabilité est mis en avant grâce à l'utilisation de bouteilles en verre recyclées et des opérations de distillerie neutres en carbone. L'histoire d'expérimentation de Bulleit est illustrée par sa plateforme Frontier Works, qui a créé le plus grand bar imprimé en 3D au monde en 2018. La campagne vise à établir un lien avec les consommateurs incarnant l'état d'esprit 'Frontier' et repoussant les limites dans divers domaines, y compris la culture alimentaire.
Bulleit Frontier Whiskey startet seine größte US-Markenkampagne, 'Wir Sind Nicht Gemacht, Um Stillzustehen', die unermüdliche Experimente und Innovationen im amerikanischen Whiskey betont. Die Kampagne präsentiert 15-sekündige Vignetten, die Unruhe und Bewegung zeigen, und wird über verschiedene Medienplattformen ausgerollt. Sie steht im Einklang mit Bulleits jüngsten Produktinnovationen, darunter Bulleit American Single Malt, Rye 12 Jahre alt und Batch 8 Barrel Strength Bourbon.
Das Engagement der Marke für Nachhaltigkeit wird durch die Verwendung von recycelten Glasflaschen und CO2-neutralen Destillationsbetrieb hervorgehoben. Bulleits Geschichte der Experimente wird durch die Frontier Works-Plattform veranschaulicht, die 2018 die größte 3D-gedruckte Bar der Welt geschaffen hat. Die Kampagne zielt darauf ab, mit Verbrauchern zu kommunizieren, die die 'Frontier-Mentalität' verkörpern und in verschiedenen Bereichen, einschließlich der Esskultur, Grenzen überschreiten.
- Launch of major brand campaign 'We Aren't Made To Be Still' to boost market presence
- Introduction of new whiskey products: American Single Malt, Rye 12 Year Old, and Batch 8 Barrel Strength Bourbon
- Commitment to sustainability with recycled glass bottles and carbon-neutral distillery operations
- Innovative marketing approach with 3D printed bar and cocktails
- None.
Insights
The launch of Bulleit Frontier Whiskey's new brand campaign, "We Aren't Made To Be Still," is a strategic move to reinforce brand identity and potentially boost market share. While not directly impacting financials, this campaign could indirectly influence sales and brand perception. The focus on innovation and sustainability aligns with growing consumer trends, potentially attracting environmentally conscious millennials and Gen Z.
The multi-channel approach, including TV, digital and experiential marketing, suggests a significant investment in brand building. This comprehensive strategy could help Bulleit differentiate itself in the competitive whiskey market. However, the long-term ROI of such campaigns is often difficult to quantify, making it challenging to assess immediate impact on stock performance.
While brand campaigns don't directly affect financial statements, they can influence long-term revenue growth. Bulleit's focus on innovation, exemplified by new product launches like American Single Malt and Rye 12 Year Old, could diversify revenue streams and potentially increase market share. The investment in sustainability, including carbon-neutral production, may lead to cost savings in the long run and appeal to ESG-focused investors.
However, without specific financial figures or sales projections, it's challenging to quantify the campaign's potential impact on Diageo's bottom line. Investors should monitor future earnings reports for any notable shifts in Bulleit's contribution to Diageo's overall whiskey portfolio performance.
"We Aren't Made To Be Still" will act as both a beacon and a call to action for anyone who resonates with the 'Frontier mindset'- the restless energy that continually drives Bulleit to challenge the status quo through constant experimentation.
The first chapter of the campaign unfolds through a series of 15-second vignettes that use the recurring motif of restlessness, movement, and vibration to convey the message that 'We Aren't Made To Be Still.' Each advert draws a vivid parallel between the dynamic motion of our liquid and the restless energy of those who enjoy it. Through the device of motion, the campaign captures the essence of Bulleit whiskey and its audience, showing how the liquid sparks the stories of individuals driven by the same frontier spirit. The films will roll out on television, over-the-top media, online video, and social media. The creative was developed by Anomaly with PHD handling media strategy and implementation.
Along with the films, the campaign comes to life through partnerships with aligned brands, media and talent, digital ads, out-of-home, social content, and experiential executions. One of the first activations under the "We Aren't Made to Be Still" platform will spotlight and elevate the efforts of individuals pushing the frontiers of food culture.
Jesse Damashek, Senior Vice President of Diageo's Whiskey Portfolio said, "'We Aren't Made To Be Still' captures the restless energy that has driven the Bulleit brand from the beginning as the definitive Frontier Whiskey. This drive to defy conventions led us to innovate with our high-rye mashbill bourbon, and also establish Bulleit as a leader in the modern Rye whiskey category with the launch of our flagship Rye in 2011. This same spirit continues to inspire us as we explore new ways to push the boundaries of whiskey and lead innovation across emerging whiskey styles like our recent introduction of Bulleit American Single Malt."
"With this campaign, we are connecting with everyone who is driven by the frontier spirit and refuses to stay still and accept the way things are. 'We Aren't Made To Be Still' is for anyone confident in the belief that better is possible, and bold enough to make change happen."
A commitment to experimentation and innovation
The launch of We Aren't Made To Be Still follows a milestone year of innovation for Bulleit, marked by the release of Bulleit American Single Malt, Rye 12 Year Old, and Batch 8 of its Barrel Strength Bourbon: three expressions that showcase its restlessness and commitment to leading at the frontier of whiskey through experimentation with aging, finishing, and flavor nuances.
The Bulleit American Single Malt bottle is created from predominantly post-consumer recycled glass, further demonstrating the brand's dedication to protecting and replenishing natural resources that go into making and producing its whiskeys.
Bulleit's dedication to sustainability began In 2017 when it opened a state-of-the-art distillery in
In 2021, Bulleit began production at Diageo's first carbon-neutral distillery, located in
Bulleit has long been known for defying expectations through experimentation. Through its Frontier Works platform in 2018, Bulleit brought together architectural designers, 3D printers, and artists with the world of bartending to create a jaw-dropping experience featuring 3D printed cocktails and light bites all served from the world's largest 3D printed bar. Looking ahead, Bulleit will continue to push the boundaries across consumer experiences with groundbreaking and innovative concepts.
About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Bulleit Frontier Whiskey
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