A PERFECT PAIR: SMIRNOFF AND MATCHBOX SCORE BIG WITH GAME DAY MATCHUPS FOR DEVOTED NFL FANS
Smirnoff, the official vodka sponsor of the NFL, is partnering with Matchbox to create Game Day Matchups during Thursday Night Football. This initiative aims to unite football fans and enhance their social experiences during game days. The program kicks off in Los Angeles this week, featuring hosts Vernon Davis and Scheana Shay. Fans 25+ can sign up for a chance to participate in these events, which include watching games, rivalry trivia, and connecting with fellow fans.
Smirnoff plans to bring Game Day Matchups to additional cities throughout the season, with an upcoming stop in Detroit. The company emphasizes its commitment to celebrating traditions and fandom while creating new connections among football enthusiasts. Smirnoff No. 21 Vodka, available nationwide, is promoted as an ideal choice for game day cocktails.
Smirnoff, il sponsor ufficiale di vodka della NFL, si sta unendo a Matchbox per creare i Game Day Matchups durante il Thursday Night Football. Questa iniziativa mira a unire i fan del football e migliorare le loro esperienze sociali durante i giorni di partita. Il programma prende il via questa settimana a Los Angeles, con i conduttori Vernon Davis e Scheana Shay. I fan di età superiore ai 25 anni possono iscriversi per avere la possibilità di partecipare a questi eventi, che includono la visione delle partite, quiz sui rivali e la connessione con altri fan.
Smirnoff prevede di portare i Game Day Matchups in altre città durante la stagione, con una prossima tappa a Detroit. L'azienda sottolinea il suo impegno a celebrare le tradizioni e la passione per il football, creando nuove connessioni tra gli appassionati. Lo Smirnoff No. 21 Vodka, disponibile in tutto il paese, è promosso come la scelta ideale per i cocktail del giorno della partita.
Smirnoff, el patrocinador oficial de vodka de la NFL, se está asociando con Matchbox para crear los Game Day Matchups durante el Thursday Night Football. Esta iniciativa tiene como objetivo unir a los aficionados al fútbol y mejorar sus experiencias sociales durante los días de partido. El programa comienza esta semana en Los Ángeles, con los anfitriones Vernon Davis y Scheana Shay. Los aficionados mayores de 25 años pueden inscribirse para tener la oportunidad de participar en estos eventos, que incluyen ver los partidos, trivia de rivalidades y conectar con otros aficionados.
Smirnoff planea llevar los Game Day Matchups a más ciudades a lo largo de la temporada, con una próxima parada en Detroit. La compañía enfatiza su compromiso de celebrar tradiciones y la afición mientras crea nuevas conexiones entre los entusiastas del fútbol. El Smirnoff No. 21 Vodka, disponible a nivel nacional, se promociona como la opción ideal para los cócteles del día de juego.
스미노프, NFL 공식 보드카 스폰서가 되어, Matchbox와 협력하여 게임 데이 매치업을 목요일 밤 축구 동안 진행합니다. 이 이니셔티브는 축구 팬들을 결합하고 게임 날의 사회적 경험을 향상시키는 것을 목표로 합니다. 프로그램은 이번 주 로스앤젤레스에서 시작되며, 버논 데이비스와 쉬나 셰이가 호스트로 나섭니다. 25세 이상의 팬들은 이러한 이벤트에 참여할 기회를 갖기 위해 등록할 수 있으며, 여기에는 게임 관람, 라이벌 찬스, 다른 팬들과의 연결이 포함됩니다.
스미노프는 시즌 내내 게임 데이 매치업을 다른 도시로 확대할 계획이며, 다음 정거장은 디트로이트입니다. 이 회사는 전통과 팬덤을 축하하고 축구 열성 팬들 사이에 새로운 연결을 만들기 위해 노력하고 있음을 강조합니다. 스미노프 No. 21 보드카는 전국적으로 이용 가능하며, 게임 날 칵테일의 이상적인 선택으로 홍보됩니다.
Smirnoff, le sponsor officiel de vodka de la NFL, s'associe à Matchbox pour créer des Game Day Matchups lors du Thursday Night Football. Cette initiative vise à unir les fans de football et à améliorer leurs expériences sociales pendant les jours de match. Le programme démarre cette semaine à Los Angeles, avec les animateurs Vernon Davis et Scheana Shay. Les fans de 25 ans et plus peuvent s'inscrire pour avoir une chance de participer à ces événements, incluant le visionnage des matchs, des quiz sur les rivalités et des échanges avec d'autres fans.
Smirnoff prévoit d'étendre les Game Day Matchups à d'autres villes tout au long de la saison, avec un prochain arrêt à Detroit. La société souligne son engagement à célébrer les traditions et l'engouement tout en créant de nouvelles connexions entre les passionnés de football. Le Smirnoff No. 21 Vodka, disponible à l'échelle nationale, est présenté comme le choix idéal pour les cocktails de jour de match.
Smirnoff, der offizielle Vodka-Sponsor der NFL, geht eine Partnerschaft mit Matchbox ein, um während des Thursday Night Football die Game Day Matchups zu schaffen. Diese Initiative zielt darauf ab, Fußballfans zu vereinen und ihre sozialen Erfahrungen an den Spieltagen zu verbessern. Das Programm startet diese Woche in Los Angeles, mit den Moderatoren Vernon Davis und Scheana Shay. Fans ab 25 Jahren können sich anmelden, um die Chance zu erhalten, an diesen Events teilzunehmen, die das Anschauen von Spielen, Rivalitäts-Trivia und den Austausch mit anderen Fans umfassen.
Smirnoff plant, die Game Day Matchups in weiteren Städten während der Saison anzubieten, mit einem bevorstehenden Halt in Detroit. Das Unternehmen betont sein Engagement zur Feier von Traditionen und Fanleidenschaften, während es neue Verbindungen zwischen Fußballenthusiasten schafft. Der Smirnoff No. 21 Vodka, der landesweit erhältlich ist, wird als ideale Wahl für Cocktails am Spieltag beworben.
- Partnership with NFL as official vodka sponsor enhances brand visibility
- Collaboration with Matchbox for Game Day Matchups may increase consumer engagement
- Expansion of Game Day Matchups to multiple cities could boost sales and brand awareness
- Celebrity involvement (Vernon Davis and Scheana Shay) may attract more participants
- None.
Teaming Up With Matchbox, The Viral Matchmaking Software, Smirnoff Is Uniting Football Fans (And Rivals) For Unparalleled Thursday Night Football Experiences
Smirnoff will bring the ultimate Game Day Matchup to life during Thursday Night Football in
"Smirnoff and I are back this season, teaming up to unite football fans on Game Days," said Vernon Davis. "And to do it, we're hitting cities across the
Smirnoff will bring Game Day Matchups to additional cities throughout the season with an upcoming Thursday Night Football stop in
"As we enter our fourth year as the Official Vodka Sponsor of the NFL, Smirnoff is continuing to celebrate traditions and fandom on game days with the launch of We Do Game Day Matchups," said Jennifer Holiday Hudson,
"Game Day is about traditions, rituals and celebrations—and it's always better sharing those with friends," said Liam McGregor, founder of Matchbox. "Teaming up with Smirnoff on this experience is an exciting way to bring people together. We're thrilled to contribute our unique matching software to kick off new connections between fans."
The production of Smirnoff No. 21 – ten times filtered and triple distilled - ensures the liquid is inherently mixable so adults of legal drinking age across the country can enjoy Smirnoff as part of their favorite cocktails. Smirnoff No. 21 Vodka is available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles and has a
Follow @Smirnoff on Instagram and @SmirnoffUS on Twitter to stay up-to-date on how WE do Game Days all season long. And whether you're serving up delicious cocktails for tailgates or winning plays with the ultimate watch party, please remember to always drink Smirnoff responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
brooke.smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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