A New Way to Sunday - The Cocktail Collection Introduces The Crown Royal Whisky Sour Cocktail with Black Cherry, Championed by Football's Leading Wives and Girlfriends
Diageo introduces The Crown Royal Whisky Sour Cocktail with Black Cherry, the seventh addition to The Cocktail Collection, just in time for football season. This ready-to-serve cocktail aims to bring bartender-quality drinks to game day celebrations and home parties. The launch partners with NFL players' wives and girlfriends (WAGs), starting with Sydney Warner, to capitalize on their growing influence in football fandom.
The new cocktail, crafted with blended Canadian whisky, lemon juice, and black cherry flavors, offers a balanced Whisky Sour with a 20% ABV. Available in 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99) sizes, it's designed for easy serving at tailgates and watch parties. Diageo is also collaborating with VOX Media's SB Nation, The Cut, and PS. on 'Her Playbook,' a content series redefining game day viewing for the new generation of football fans.
Diageo presenta The Crown Royal Whisky Sour Cocktail con Ciliegia Nera, il settimo aggiunta alla The Cocktail Collection, giusto in tempo per la stagione calcistica. Questo cocktail pronto da servire mira a portare bevande di qualità da bar nelle celebrazioni per il giorno della partita e nelle feste casalinghe. Il lancio collabora con le mogli e le fidanzate dei giocatori NFL (WAG), a partire da Sydney Warner, per sfruttare la loro crescente influenza nel fandom calcistico.
Il nuovo cocktail, realizzato con whisky canadese miscelato, succo di limone e aromi di ciliegia nera, offre un Whisky Sour equilibrato con un ABV del 20%. Disponibile nei formati da 350 mL (prezzo consigliato: $13.99) e 750 mL (prezzo consigliato: $25.99), è progettato per essere facilmente servito durante i tailgate e le feste per guardare le partite. Diageo collabora anche con VOX Media's SB Nation, The Cut e PS. nella serie di contenuti 'Her Playbook,' che ridefinisce la visione della partita per la nuova generazione di tifosi di football.
Diageo presenta The Crown Royal Whisky Sour Cocktail con Cereza Negra, la séptima adición a The Cocktail Collection, justo a tiempo para la temporada de fútbol. Este cóctel listo para servir tiene como objetivo llevar bebidas de calidad de bartender a las celebraciones del día del juego y a las fiestas en casa. El lanzamiento se asocia con las esposas y novias de los jugadores de la NFL (WAGs), comenzando con Sydney Warner, para capitalizar su creciente influencia en el fandom del fútbol.
El nuevo cóctel, elaborado con whisky canadiense mezclado, jugo de limón y sabores de cereza negra, ofrece un Whisky Sour equilibrado con un 20% de ABV. Disponible en tamaños de 350 mL (precio sugerido: $13.99) y 750 mL (precio sugerido: $25.99), está diseñado para una fácil presentación en tailgates y fiestas para ver partidos. Diageo también está colaborando con SB Nation de VOX Media, The Cut y PS. en la serie de contenido 'Her Playbook', que redefine la visualización del día del juego para la nueva generación de aficionados al fútbol.
디아지오는 The Crown Royal Whisky Sour Cocktail with Black Cherry를 소개합니다. 이는 칵테일 컬렉션의 일곱 번째 제품으로, 축구 시즌을 맞아 출시되었습니다. 이 준비된 칵테일은 경기 당일 축하 행사와 집에서의 파티를 위해 바텐더 수준의 음료를 제공하는 것을 목표로 하고 있습니다. 이번 출시는 Sydney Warner와 함께 NFL 선수 아내 및 여자친구(웨그)들과 협력하여 축구 팬덤에서의 그들의 영향력을 활용하고 있습니다.
이 새로운 칵테일은 혼합된 캐나다 위스키, 레몬 주스, 검은 체리 향료로 만들어져 있으며, 20% ABV의 균형 잡힌 Whisky Sour를 제공합니다. 350mL(권장 소비자 가격: $13.99) 및 750mL(권장 소비자 가격: $25.99) 사이즈로 제공되며, 테일게이트 및 시청 파티에서 쉽게 제공될 수 있도록 설계되었습니다. 디아지오는 VOX 미디어의 SB Nation, The Cut, PS와 협력하여 'Her Playbook'라는 콘텐츠 시리즈도 진행 중으로, 새로운 세대의 축구 팬을 위한 경기 관람 방식을 재정의하고 있습니다.
Diageo présente The Crown Royal Whisky Sour Cocktail avec Cerise Noire, la septième addition à la Cocktail Collection, juste à temps pour la saison de football. Ce cocktail prêt à servir a pour but d'apporter des boissons de qualité de barman aux célébrations des jours de match et aux fêtes à domicile. Le lancement s'associe aux femmes et petites amies des joueurs de la NFL (WAG), en commençant par Sydney Warner, afin de tirer parti de leur influence croissante dans le fandom du football.
Le nouveau cocktail, élaboré avec whisky canadien mélangé, jus de citron et arômes de cerise noire, offre un Whisky Sour équilibré avec un ABV de 20%. Disponible en tailles de 350 mL (prix conseillé : 13,99 $) et 750 mL (prix conseillé : 25,99 $), il est conçu pour être facilement servi lors des tailgates et des soirées de visionnage. Diageo collabore également avec SB Nation de VOX Media, The Cut et PS. sur une série de contenus appelée 'Her Playbook', qui redéfinit l'expérience du jour de match pour la nouvelle génération de fans de football.
Diageo stellt The Crown Royal Whisky Sour Cocktail mit Schwarzer Kirsche vor, die siebte Ergänzung zur Cocktail Collection, rechtzeitig zur Fußballsaison. Dieser fertig zu servierende Cocktail soll Barkeeper-Qualität zu den Feierlichkeiten am Spieltag und zu Hauspartys bringen. Der Launch erfolgt in Partnerschaft mit den Frauen und Freundinnen der NFL-Spieler (WAGs), beginnend mit Sydney Warner, um ihren wachsenden Einfluss in der Fußball-Fangemeinde zu nutzen.
Der neue Cocktail, der aus blended Canadian Whisky, Zitronensaft und Geschmäckern von schwarzer Kirsche hergestellt wird, bietet einen ausgewogenen Whisky Sour mit einem Alkoholgehalt von 20%. Er ist in 350 ml (UVP: 13,99 $) und 750 ml (UVP: 25,99 $) erhältlich und wurde für eine einfache Servierung bei Tailgates und Viewing-Partys konzipiert. Diageo arbeitet auch mit VOX Media's SB Nation, The Cut und PS. an der Content-Serie 'Her Playbook', die das Spieltag-Erlebnis für die neue Generation von Fußballfans neu definiert.
- Launch of new Crown Royal Whisky Sour Cocktail with Black Cherry, expanding The Cocktail Collection lineup
- Partnership with influential NFL WAGs to promote the product, potentially increasing brand visibility
- Collaboration with major media outlets for 'Her Playbook' content series, enhancing marketing reach
- Addressing consumer demand for easy-to-serve, high-quality cocktails for social gatherings
- None.
Join the tailgate revolution with the lauded lineup's newest game day essential
Celebrating both the loyal Crown Royal fan base and the surging interest in the NFL—largely driven by the influence of wives and girlfriends (WAGs)—The Cocktail Collection will partner with several of football's leading ladies, starting with Sydney Warner, wife of
The WAGs of NFL players are leading a new wave of football fans, bringing fresh energy and style to game day and beyond. Their influence extends far beyond the sidelines, shaping how fans connect with the sport and celebrate together. The Cocktail Collection is thrilled to be part of this evolution, offering a range of high-quality, easy-to-serve cocktails that resonate with this new generation of fans. By partnering with these influential women, The Cocktail Collection highlights its role in enhancing modern game day experiences and everyday gatherings with sophistication and ease.
"Game days are our time to raise a glass, support our favorite teams and enjoy every moment," says Sydney Warner. "Cocktails are a must-have for our celebrations, and The Cocktail Collection makes it so easy to serve up something impressive and delicious. Whether we're at the stadium or hosting at home, the Crown Royal Whisky Sour Cocktail with Black Cherry adds that perfect touch of flavor and fun to our game-day traditions!"
To highlight the product lineup as an excellent option for those looking for bartender quality, hassle-free cocktails on gameday, The Cocktail Collection and its WAG partners have teamed up with VOX Media's SB Nation, The Cut, and PS. (formerly PopSugar) to present "Her Playbook," a content series that helps usher in the new generation of football viewers. The series will redefine game day viewing as WAGs share the rules of football for both on and off the field, with the number one rule being: Don't overcomplicate the game or your cocktails. Broadcasting from the ultimate place to watch, at home, everything from hosting tips to play highlights will be featured across digital and social platforms, coinciding with key rivalry games in the weeks ahead.
Nikhil Shah, Brand Director at Diageo, shares his enthusiasm for the new Crown Royal Whisky Sour Cocktail with Black Cherry and the success of The Cocktail Collection: "This growth reflects the strength of our world-class spirits. This product line addresses the problem of people being intimidated to make cocktails head-on - especially when they're hosting for special occasions...such as Sunday football or dinner parties. We've always aimed to allow people more time with their guests vs. being stuck mixing up drinks for the entire gathering. With each of our offerings, all you have to do is open, pour, and serve your way to a delicious, high-quality cocktail."
Crafted with blended Canadian whisky, lemon juice, and black cherry and other natural flavors, the new expression offers a perfectly balanced Whisky Sour with a delightful hint of sweet black cherry. Simply pour over ice in a rocks glass, garnish with a cherry, and enjoy—a hassle-free option for savoring your favorite NFL moments. Available in 350 mL (SRP:
The Crown Royal Whisky Sour with Black Cherry is now available nationwide for consumers 21+, just in time for all of the upcoming occasions that call for a cocktail, from Labor Day barbecues and tailgates to holiday parties, and all the toast worthy moments in between. For more information on The Cocktail Collection and where to purchase, visit www.thecocktailcollection.com or follow @thecocktailcollection. Remember to enjoy responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Media contact
Jenna Kaplan
Thecocktailcollection@bullfrogandbaum.com
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SOURCE Diageo
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