There's a Glitch in the Matrix and Denny's is Offering Free Delivery and Other Glitchy Offers

Rhea-AI Summary

Denny's announces a unique partnership with Warner Brothers to promote the fourth installment of The Matrix franchise. Starting Cyber Monday, November 29, 2021, Denny's Rewards members will access personalized, Matrix-themed offers through the Denny's app. The five-week promotion includes perks like free menu items and delivery discounts. This initiative aims to enhance Denny's digital transformation and customer experience, culminating on January 4, 2022. The Matrix Resurrections film releases in theaters and on HBO Max on December 22, 2021.

Positive

• Partnership with Warner Brothers may attract new customers and enhance brand visibility.
• Promotion could increase engagement with Denny's Rewards program and app, driving sales.
• Limited-time offers (free items, discounts) may lead to increased foot traffic and online orders.

Negative

• Dependence on a film promotion may not create lasting customer loyalty.
• Potential customer fatigue from frequent promotions could diminish brand value.

SPARTANBURG, S.C., Nov. 29, 2021 /PRNewswire/ -- Denny's, one of the nation's largest full-service family restaurant chains, is entering The Matrix through a new partnership with Warner Brothers, the film studio producing the fourth installment of the blockbuster franchise starring Keanu Reeves. During this limited-time promotion that starts Cyber Monday (November 29), Dennys.com and the new Denny's iOS and Android apps will transport guests into a real-life version of The Matrix where they will experience personalized "glitches" that were created just for them in their digital offers wallet – a new feature which allows a logged-in Denny's Rewards member to access all of their offers in one centralized location.

Throughout the five-week promotion, Denny's Rewards members will experience a variety of randomized, Matrix-inspired offers giving them access to free menu items, free delivery fees, and a variety of other discounts on orders at Denny's.

"As we further redefine how today's modern families dine and continue to establish Denny's as a leader in the digital guest experience, we're thrilled to partner with Warner Brothers to amplify our digital transformation," said Denny's Chief Brand Officer John Dillon. "This partnership offers an exciting avenue for millions of our loyal and new guests to take advantage of the personalized benefits offered through our new mobile app and Denny's Rewards program."

Denny's digital transformation efforts aim to provide guests with an enhanced experience on Dennys.com and Denny's app platforms, resulting in a streamlined ordering experience, with more compelling features that will drive further customization and guest satisfaction.

Fans will be able to experience Denny's promotional campaign with "The Matrix" through January 4, 2022 and can visit Dennys.com for more information or to find their local restaurant and place an online order. Warner Brother's "The Matrix Resurrections" opens in theaters and is available for streaming via HBO Max on December 22.

About Denny's Corp.

Denny's Corporation is the franchisor and operator of one of America's largest franchised full-service restaurant chains, based on the number of restaurants. As of September 29, 2021, Denny's had 1,647 franchised, licensed, and company restaurants around the world including 153 restaurants in Canada, Puerto Rico, Mexico, the Philippines, New Zealand, Honduras, the United Arab Emirates, Costa Rica, Guam, Guatemala, El Salvador, Indonesia, and the United Kingdom. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand's social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.

View original content to download multimedia:https://www.prnewswire.com/news-releases/theres-a-glitch-in-the-matrix-and-dennys-is-offering-free-delivery-and-other-glitchy-offers-301433089.html

SOURCE Denny's

FAQ

What is Denny's new partnership about?

Denny's partnered with Warner Brothers to promote The Matrix Resurrections with themed offers for Rewards members.

When does the Denny's Matrix promotion start?

The promotion begins on Cyber Monday, November 29, 2021, and runs until January 4, 2022.

What offers will Denny's provide during the Matrix promotion?

Denny's Rewards members can access personalized offers including free menu items and discounts.

When does The Matrix Resurrections release?

The Matrix Resurrections opens in theaters and streams on HBO Max on December 22, 2021.

How can I access Denny's offers related to The Matrix?

Offers are available through the Denny's website and mobile app for logged-in Rewards members.