Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio
Dell Technologies (NYSE: DELL) announces a major restructuring of its PC portfolio with enhanced AI capabilities. The company introduces a simplified three-tier branding structure: Dell (for play, school and work), Dell Pro (for professional productivity), and Dell Pro Max (for maximum performance).
The new AI PC lineup features processors from Intel, AMD, and Qualcomm, incorporating NPU technology for specialized AI workloads. Key improvements include multi-day battery life, improved thermal design with 20% better airflow, and enhanced durability. Dell also launches the Dell Pro AI Studio, an AI toolkit that promises to reduce development and deployment time by up to 75%.
Notable innovations include the world's first commercial notebooks with modular USB-C ports, new displays featuring enhanced IPS Black technology with 3000:1 contrast ratio, and comprehensive device management solutions for IT administrators.
Dell Technologies (NYSE: DELL) annuncia una significativa ristrutturazione del suo portafoglio PC con capacità AI avanzate. L'azienda introduce una struttura di branding semplificata a tre livelli: Dell (per il gioco, la scuola e il lavoro), Dell Pro (per la produttività professionale) e Dell Pro Max (per prestazioni massime).
La nuova linea di PC AI presenta processori di Intel, AMD e Qualcomm, incorporando tecnologia NPU per carichi di lavoro AI specializzati. Le principali migliorie includono una durata della batteria di diversi giorni, un design termico migliorato con un flusso d'aria superiore del 20% e una maggiore durabilità. Dell lancia anche il Dell Pro AI Studio, un toolkit AI che promette di ridurre il tempo di sviluppo e distribuzione fino al 75%.
Tra le innovazioni più rilevanti ci sono i primi notebook commerciali al mondo con porte USB-C modulari, nuovi display dotati della tecnologia IPS Black migliorata con un rapporto di contrasto di 3000:1, e soluzioni complete per la gestione dei dispositivi per gli amministratori IT.
Dell Technologies (NYSE: DELL) anuncia una reestructuración importante de su cartera de PC con capacidades avanzadas de IA. La compañía presenta una estructura de marca simplificada en tres niveles: Dell (para jugar, estudiar y trabajar), Dell Pro (para productividad profesional) y Dell Pro Max (para rendimiento máximo).
La nueva línea de PC con IA incluye procesadores de Intel, AMD y Qualcomm, incorporando tecnología NPU para cargas de trabajo especializadas en IA. Las principales mejoras incluyen una duración de batería de varios días, un diseño térmico mejorado con un 20% más de flujo de aire, y mayor durabilidad. Dell también lanza el Dell Pro AI Studio, una caja de herramientas de IA que promete reducir el tiempo de desarrollo e implementación hasta en un 75%.
Entre las innovaciones destacadas están los primeros portátiles comerciales del mundo con puertos USB-C modulares, nuevos pantallas con tecnología IPS Black mejorada con una relación de contraste de 3000:1, y soluciones integrales de gestión de dispositivos para administradores de TI.
Dell Technologies (NYSE: DELL)는 AI 기능이 향상된 PC 포트폴리오의 대대적인 재구성을 발표했습니다. 회사는 브랜드 구조를 간소화하여 세 가지 계층으로 나누었습니다: Dell (게임, 학교 및 작업 용), Dell Pro (전문적인 생산성 용) 및 Dell Pro Max (최대 성능 용).
새로운 AI PC 라인업은 Intel, AMD 및 Qualcomm의 프로세서를 특징으로 하며, 전문 AI 작업을 위한 NPU 기술을 통합하고 있습니다. 주요 개선 사항으로는 다수의 배터리 수명, 20% 향상된 공기 흐름을 갖춘 개선된 열 설계, 그리고 향상된 내구성이 포함됩니다. Dell은 또한 개발 및 배포 시간을 최대 75%까지 단축할 수 있는 AI 툴킷 Dell Pro AI Studio를 출시합니다.
주목할 만한 혁신으로는 모듈형 USB-C 포트를 갖춘 세계 최초의 상업용 노트북, 3000:1의 명암비를 가진 IPS Black 기술이 적용된 새로운 디스플레이, 그리고 IT 관리자들을 위한 종합 장치 관리 솔루션이 있습니다.
Dell Technologies (NYSE: DELL) annonce une restructuration majeure de son portefeuille PC avec des capacités d'IA renforcées. L'entreprise introduit une structure de marque simplifiée en trois niveaux : Dell (pour le jeu, l'école et le travail), Dell Pro (pour la productivité professionnelle) et Dell Pro Max (pour des performances maximales).
La nouvelle gamme de PC AI arbore des processeurs d'Intel, AMD et Qualcomm, intégrant une technologie NPU pour des charges de travail IA spécialisées. Parmi les améliorations clés, on note une autonomie de plusieurs jours, un design thermique amélioré avec un flux d'air supérieur de 20% et une durabilité accrue. Dell lance également le Dell Pro AI Studio, un ensemble d'outils IA qui promet de réduire le temps de développement et de déploiement jusqu'à 75%.
Les innovations notables incluent les premiers ordinateurs portables commerciaux au monde avec des ports USB-C modulaires, de nouveaux écrans dotés de la technologie IPS Black améliorée avec un rapport de contraste de 3000:1, et des solutions de gestion des appareils complètes pour les administrateurs IT.
Dell Technologies (NYSE: DELL) kündigt eine bedeutende Umstrukturierung seines PC-Portfolios mit verbesserten KI-Funktionen an. Das Unternehmen führt eine vereinfachte dreistufige Markenstruktur ein: Dell (für Spiele, Schule und Arbeit), Dell Pro (für professionelle Produktivität) und Dell Pro Max (für maximale Leistung).
Die neue KI-PC-Produktlinie umfasst Prozessoren von Intel, AMD und Qualcomm und integriert NPU-Technologie für spezialisierte KI-Workloads. Zu den wichtigsten Verbesserungen gehören eine Batterielebensdauer von mehreren Tagen, ein verbessertes thermisches Design mit 20% besserem Luftstrom und eine erhöhte Haltbarkeit. Dell bringt auch das Dell Pro AI Studio auf den Markt, ein KI-Toolkit, das verspricht, die Entwicklungs- und Bereitstellungszeit um bis zu 75% zu reduzieren.
Zu den bemerkenswerten Innovationen zählen die weltweit ersten kommerziellen Notebooks mit modularen USB-C-Ports, neue Displays mit verbesserter IPS Black-Technologie und einem Kontrastverhältnis von 3000:1 sowie umfassende Geräteverwaltungslösungen für IT-Administratoren.
- Introduction of comprehensive AI PC portfolio with specialized hardware acceleration
- Simplified product lineup with clear market segmentation
- Expected 75% reduction in AI development and deployment time with Pro AI Studio
- Position as #1 provider of commercial AI PCs
- 20% improved airflow thermal technology
- Introduction of modular USB-C port design for improved durability and repairs
- None.
Insights
The strategic overhaul of Dell's PC portfolio represents a pivotal shift in the company's positioning within the emerging AI PC market. The simplified three-tier branding structure (Dell, Dell Pro, Dell Pro Max) addresses a critical market pain point, as
The Dell Pro AI Studio introduction is particularly significant as it could substantially reduce AI development deployment time by up to
Key technical innovations including the modular USB-C port (4x more durable) and improved thermal design (20% better airflow) address fundamental reliability concerns in the enterprise market. The expansion into display technology with industry-first features like enhanced IPS Black with 3000:1 contrast ratio strengthens Dell's ecosystem play.
Dell's market positioning with this announcement is strategically timed as the AI PC segment enters a important growth phase. As the #1 provider of commercial AI PCs, this portfolio expansion reinforces Dell's leadership position while addressing key market barriers to adoption. The unified branding strategy particularly targets the enterprise segment, where simplified procurement and management are essential factors in large-scale deployments.
The focus on developer tools and IT administration through the Dell AI Factory ecosystem suggests a well-thought-out strategy to capture the entire value chain of AI PC implementation. By providing an end-to-end solution from hardware to development tools, Dell is creating significant barriers to entry for competitors while increasing customer lock-in through their ecosystem.
The emphasis on sustainability and repairability aligns with growing corporate ESG requirements, potentially influencing enterprise purchasing decisions. This comprehensive approach could help Dell maintain or expand its market share in the commercial segment while commanding premium pricing for its AI-enabled devices.
- Dell AI PC portfolio boosts creativity and productivity for end users; simplifies AI for developers and IT administrators
- Unified branding across Dell's PC portfolio makes it easier and faster to find the right PCs, accessories and services
- Latest generation silicon from Intel®, AMD and Qualcomm Technologies, Inc. offers customers enhanced performance and expanded AI capabilities
- The Dell Pro AI Studio, the newest addition to the Dell AI Factory, provides the industry's most comprehensive AI PC toolkit,1 allowing developers to deploy AI applications on Dell AI PCs with simplicity and speed
Full story
Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.
As the number one provider of commercial AI PCs,2 Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.
"The PC is the most important personal productivity device of our lifetime and it is being transformed by AI," said Michael Dell, chairman and CEO, Dell Technologies. "Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing."
Unified brand and simplified choices make technology decisions easy
Buying a PC can be a complex experience, with multiple factors to consider – brands, models, form factors, performance, graphics, storage and materials. In fact,
Dell's new branding puts the highly trusted Dell name front and center with three PC categories:
- Dell: Designed for play, school and work.
- Dell Pro: Designed for professional-grade productivity.
- Dell Pro Max: Designed for maximum performance.
The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio.
[For gamers, Alienware continues as a leading gaming brand that's been serving PC gamers for nearly 30 years.]
Leading AI PC portfolio crafted to meet the demands of targeted use cases and workloads
Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra (Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.
With new devices across Dell, Dell Pro and Dell Pro Max, users can:
- Stay productive longer with multi-day battery life.4
- Enjoy modern and professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding three times as many hinge cycles, drops and bumps from regular use as competitor devices,5 while still featuring a sleek and stunning design. New thermal technology improves airflow by
20% ,6 making these Dell's quietest commercial laptops ever. - Handle intensive workloads, power demanding applications, run AI inferencing and fine tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics. This redesigned lineup features greater performance gen-over-gen through a new, patented thermal design.
- Simplify IT management and stay protected from evolving threats with the world's most secure and manageable commercial AI PCs.7 IT can now manage entire fleets of Dell Pro devices—including PCs, displays, docks and accessories—remotely. Only Dell provides this holistic device management solution,8 reducing operation costs and setup time, and increasing uptime. With Dell ProSupport Plus, IT can also maximize PC uptime with AI-driven technology, self-healing automation and assisted support when needed.
- Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max are the world's first commercial notebooks built with a modular USB-C port.9 Initial tests show that the port is up to four times more durable and enables easier repairs.10
- Enjoy best-in-screen performance with new displays, including the world's first monitor with enhanced IPS Black featuring 3000:1 contrast ratio11 and the highest five-star TUV eye comfort certification.12 Plus, with a world's first QD-OLED monitor with AI-enhanced 3D Spatial Sound,13 these new displays build on Dell's decade of display leadership.14
"Dell's strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape," said Pat Moorhead, President, Moor Insights & Strategy. "Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era."
Dell accelerates AI PC adoption with Dell Pro AI Studio
Businesses want to use AI models trained on their data to address specific needs and run them locally on AI PCs for better efficiency. However, building and managing these models is challenging because hardware requirements differ across silicon vendors and CPUs, GPUs, and NPUs.
Dell is making AI development on PCs easy with the Dell Pro AI Studio, the industry's most comprehensive AI toolkit leveraging NPU technology.15 With Dell validated tools, frameworks, templates and models, developers and IT administrators can build and manage AI software with simplicity and speed, regardless of the underlying silicon. This is expected to reduce development and deployment time by as much as
Dell Pro AI Studio, the newest addition to the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments – from PCs to data centers. The Dell AI Factory gives customers access to the industry's broadest AI portfolio17 and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements.
Additional resources
- Dell transforms AI PC portfolio for anywhere productivity
- Experience the future of displays
- Check out the official Dell Technologies CES 2025 press kit for more information on Dell's announcements.
- Watch the Dell Technologies AI PC webcast.
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About Dell Technologies
Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the AI era.
© 2025 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, RDNA, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names contained herein are for identification purposes only and may be trademarks of their respective owners. Certain AMD technologies may require third-party enablement or activation. Supported features may vary by operating system. Please confirm with the system manufacturer for specific features. No technology or product can be completely secure.
1 Based on Dell internal testing against publicly available comprehensive information, November 2024.
2 IDC PCD Tracker (PC Pivot) OS DellRegion_FinalHistoricalDatabase_2024Q2_Dell.xls
3 Accenture, The Empowered Consumer, April 2024.
4 Based on testing using the Mobile Mark 2025 battery life benchmark test in December 2024. For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.
5 Based on internal analysis of multiple durability tests performed on Dell Pro 14 Plus and HP EliteBook 640 G11, November 2024.
6 Based on Dell internal test, November 2024.
7 Most secure is based on Dell internal analysis, October 2024. Applicable to PCs on Intel processors. Not all features available with all PCs. Additional purchase required for some features. Validated by Principled Technologies. A comparison of security features, April 2024. Most manageable commercial PCs when comparing the systems management capabilities of Dell Update Processes, Dell Manageability Solution capabilities and integrations with 3rd Party Management Solutions, with competitor update processes, systems management solution capabilities and integrations with 3rd party management solutions. 3rd Party Management Solutions - Microsoft Intune, Workspace ONE, are separate purchases. Intel vPro, to support out-of-band systems management, is an additional system configuration upgrade. Based on Dell internal analysis, April 2024.
8 Based on Dell internal analysis – November 2024.
9 Applies to Dell Pro, Dell Pro Plus and Dell Pro Premium notebooks as well as Dell Pro Max and Dell Pro Max Plus workstations launching in 2025. Based on internal analysis, November 2024. Read warranty information for port replacement instructions.
10 Applies to Dell Pro family of notebooks. Based on internal comparison of the solder connection on Latitude 7450 vs screwed connection testing data of the Dell Pro Premium laptop subject to a standard repeated axial load and a standard wrenching torque in multiple directions. New USB-C port design is a screwed on connection for easier repairs and improved durability. Read warranty information for USB-C port replacement instructions.
11 Based on Dell analysis of publicly available data, October 2024.
12 Based on Dell analysis of 27" and 31.5" monitors, October 2024.
13 Based on Dell internal market analysis on the unique combination of QD-OLED display technology and AI-enhanced spatial audio features, including head tracking and adaptive sound delivery. No other product currently available combines these specific technologies in a 31.5" monitor. [Aug 2024].
14 Source: IDC Worldwide Quarterly PC Monitor Tracker, Q3 2024. From 2014 to 2023.
15 Based on Dell internal testing against publicly available comprehensive information, November 2024.
16 Based on Dell's internal analysis, validated testing, and process engineering, as of December 2024.
17 Based on Dell analysis, July 2024. Dell Technologies offers hardware solutions engineered with AI-powered features and solutions to support AI workloads, from AI PCs and Workstations to Servers for High-performance Computing, Data Storage, Cloud Native Software-Defined Infrastructure, Networking Switches, Data Protection, HCI and Services.
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