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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
Deckers Brands (NYSE: DECK) has released its Fiscal Year 2022 Corporate Responsibility and Sustainability Report, titled Creating Change. The report showcases progress towards Sustainable Development Goals in areas such as materials, waste, water, and climate. Key highlights include reduced emissions per pair of footwear and initiatives in regenerative farming in Australia. Social achievements are noted, with 21% of director-level employees in the US from BIPOC communities and $3.4 million donated to various causes. Deckers aims for continuous improvement in sustainability.
Deckers Brands (NYSE: DECK) reported second-quarter fiscal 2023 revenue of $876 million, marking a 21% increase year-over-year and 25% in constant currency. The company reiterated its full-year revenue growth guidance of 10-11% and diluted EPS guidance of $17.50-$18.35. Direct-to-Consumer sales surged 35.3% to $239.1 million, while wholesale sales rose by 16.7%. However, gross margin decreased to 48.2% from 50.9%. Notably, HOKA brand sales soared by 58.3%, while Sanuk brand sales fell 25.2%. Cash reserves declined to $419.3 million.
UGG, a brand under Deckers Brands (NYSE: DECK), has launched its first Feel House in Brooklyn, New York on October 28, 2022, as part of a multi-sensory retail concept aimed at enhancing consumer self-expression. This immersive space will also open in Chengdu, China and Seoul, South Korea. The Feel House showcases UGG's heritage products and includes unique art installations from local artists, alongside partnerships supporting mental wellness organizations. Following its debut, UGG plans to host exclusive events, further solidifying its connection with customers.
Teva, a brand under Deckers Brands (NYSE: DECK), has launched a limited-edition holiday footwear collection in collaboration with UNWRP, created by designer Ashley London Fouyolle, available via Macy's. The exclusive 'ReEmber' sandal features unique artwork aimed at inspiring self-expression and outdoor exploration, retailing at $90 for adults and $70 for kids. The partnership emphasizes ethical values and sustainability. The collection, available starting October 20, 2022, encourages wearers to embrace creativity and adventure, aligning with Teva's commitment to outdoor exploration.
Deckers Brands (NYSE: DECK) has announced a conference call scheduled for October 27, 2022 at 4:30 pm Eastern Time to discuss its second quarter fiscal 2023 results. The call will be accessible at ir.deckers.com and available for at least 30 days post-event. Deckers Brands specializes in innovative footwear and apparel, with a portfolio including UGG, HOKA, Teva, and others, and operates in over 50 countries, making it a significant player in the lifestyle market.
UGG® has launched its new Classic Mini Regenerate boot, designed with sustainability in mind. For every purchase, the brand will contribute to the conversion of twenty acres of grassland into regenerative farmland, donating $6 per pair sold, up to a $50,000 maximum, to the Savory Institute. This initiative is part of UGG's commitment to restore one million acres of farmland by 2025, focusing on environmental sustainability through regenerative agricultural practices. The boot features Land to Market-certified sheepskin and a carbon-neutral design.
Sanuk, a division of Deckers Brands (NYSE: DECK), launched its Veg Out collection, featuring 100% plant-based footwear made from seven low-impact materials. These eco-conscious sneakers include a hemp cotton blend, jute, cork, and natural rubber, designed for comfort and sustainability. The collection is carbon neutral, as the company has purchased offsets for any remaining emissions. Priced at $70, the Veg Out collection is now available exclusively on Sanuk.com, reflecting the brand's commitment to reducing environmental impact and promoting sustainable choices.
UGG®, a division of Deckers Brands (NYSE: DECK), has launched the Feels Like UGG global campaign for Autumn/Winter 2022, emphasizing the tactile and emotional experiences associated with its products. Featuring ten diverse ambassadors, the campaign promotes individualism and self-expression. UGG® continues to evolve from a single silhouette to a global lifestyle brand, known for its quality and comfort, generating over $1.5 billion in annual sales. The collection is available from September 8 at select retailers and online.
Teva, a division of Deckers Brands (NYSE: DECK), launched its Fall 2022 collection, featuring new styles designed for comfort and durability. Highlights include the ReEmber Terrain and ReEmber Plushed, both made with eco-conscious materials and advanced comfort technology. The collection also introduces the Geotrecca hiking boot, emphasizing lightweight, waterproof features. Seasonal styles such as the ReEmber Satinya and Midform Universal Satinya are aimed at holiday gatherings. The collection showcases a commitment to sustainability, with 100% recycled materials used in various products.
Sanuk, a division of Deckers Brands (NYSE: DECK), has launched a limited-edition ocean-inspired footwear collection in collaboration with the Surfrider Foundation. The collection includes the We Got Your Back ST and the Happy Placer ST sandals, featuring eco-friendly materials such as Soft Top Foam midsoles with 20% repurposed algae. Sanuk has donated $50,000 to support clean water initiatives. The collection is available exclusively on Sanuk.com, with retail prices ranging from $45 to $65. This partnership aims to enhance environmental awareness and support Surfrider’s mission for clean oceans.