Deere adds seven companies to its 2022 Startup Collaborator program

Rhea-AI Summary

Deere & Company has introduced seven new startups to its 2022 Startup Collaborator program, enhancing its engagement with innovative technologies. The program allows selected startups, including Burro, Crop.Zone, and Four Growers, to test their solutions with John Deere's customers and dealers over a year. This initiative aims to create value in agricultural technology, facilitating collaboration between Deere and these startups without formal commitments. The program was initiated in 2019 and continues to focus on integrating external innovations into Deere's offerings.

Positive

• Collaboration with seven innovative startups enhances Deere's technology portfolio.
• The program allows for testing solutions without formal commitments, fostering agile innovation.
• Startups gain mentorship and affiliation with a leading agricultural technology company.

Negative

• None.

- Deere & Company has added seven companies to its 2022 Startup Collaborator program. The startups are Burro, Crop.Zone, Four Growers, SeeDevice, Ucropit, ViewAR, and Yard Stick.

- The Startup Collaborator program helps John Deere deepen its interaction with startup companies whose technology could add value for John Deere customers in the future.

- The year-long program enables John Deere and selected startup companies to test innovative technologies with customers and dealers without a more formal business relationship.

MOLINE, Ill., Jan. 20, 2022 /PRNewswire/ -- Deere & Company (NYSE:DE) has added seven companies to its 2022 Startup Collaborator program. John Deere launched the program in 2019 to enhance and deepen its interaction with startup companies whose technology could add value for customers.

"The startup collaborator shows that part of our investment in technology is establishing a mechanism to help external ideas and knowledge collide with ours," said Julian Sanchez, director, emerging technology for John Deere. "Agriculture is a domain ripe for technology pioneering, and the startup collaborator program is a way to travel that journey together with others."

The seven companies John Deere added to the program include:

• Burro – A company providing people-scale robotic platforms to help farm laborers work more productively today, while laying the base for comprehensive automation of the most labor-intensive on-farm tasks tomorrow.
• CropZone.com – Crop.Zone is the electrifying solution available to every grower looking for a sustainable and reliable solution to control weeds and desiccate crops without residue.
• Four Growers – A company providing robotic harvesting and analytics for high-value crops - starting with greenhouse tomatoes.
• SeeDevice – A company working to provide enhanced CMOS SWIR image sensing capabilities and performance, using quantum-based photodetector technology for smart devices in automotive, biomedical, and machine vision applications.
• Ucropit – A company bringing together farmers and companies to create, aggregate and share Crop Stories™ with verified sustainability traceability.
• ViewAR – A company with more than 10 years of experience in creating Augmented Reality (AR) business solutions which address many customer pain points and use cases, like indoor navigation and AR for service, and allows them to easily create their own high-quality AR-Apps and start their augmented reality journey.
• Yard Stick - A company developing low-cost, instant, in situ soil carbon measurement technologies to enable gigaton/year carbon removal via agriculture.

The Startup Collaborator is a year-long program providing flexibility for John Deere and startup companies to test innovative technologies with customers and dealers without a formal business relationship. Startups also gain affiliation with and mentoring from a world-class leader in technology for agricultural and construction equipment.

"The expansion of this year's collaborator program provides an opportunity for John Deere to work with this globally diverse group across a broad area of technology spaces while continuing to unlock value for our customers across multiple production systems," said Michele Kaiser, business development manager for John Deere.

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SOURCE Deere & Company

FAQ

What is the purpose of Deere's Startup Collaborator program?

The program aims to enhance interaction with startups whose technologies can add value for Deere's customers, allowing testing of innovations without formal business relationships.

When was Deere's Startup Collaborator program launched?

The program was launched in 2019.

Which companies were added to Deere's Startup Collaborator program in 2022?

The companies added include Burro, Crop.Zone, Four Growers, SeeDevice, Ucropit, ViewAR, and Yard Stick.

How long does the Startup Collaborator program last?

The program lasts for one year.

What benefits do startups receive from participating in the program?

Startups receive mentorship and the opportunity to test their technologies with Deere's customers and dealers.