Dillard’s to Launch Kimberly Whitman for Antonio Melani
Dillard’s has announced the launch of a new limited-edition capsule collection, Kimberly Whitman for Antonio Melani, created in collaboration with lifestyle expert Kimberly Whitman. This vibrant collection features feminine prints and classic dresses suitable for various occasions. Whitman expressed excitement for the launch, emphasizing the collection's playful yet strong designs. The collaboration aims to attract new clients and strengthen brand loyalty as part of Dillard's strategy to enhance brand awareness through partnerships with influential figures. The collection is available online and in select stores.
- Launch of a limited-edition collection increases brand visibility.
- Strong collaboration with a recognized lifestyle expert enhances appeal.
- Variety of styles catering to different occasions may attract a wider customer base.
- None.
Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announced the launch of Kimberly Whitman for Antonio Melani, a new limited-edition capsule collection developed in collaboration with celebrated lifestyle and entertaining expert and author, Kimberly Whitman. Known for her talent of making the ordinary extraordinary, Kimberly has partnered with Dillard’s to create an exclusive line reflective of her signature feminine, colorful style.
Kimberly Whitman for Antonio Melani is available exclusively at Dillard's.( Photo: Business Wire)
Kimberly Whitman for Antonio Melani draws inspiration from the vibrant colors and florals that Kimberly incorporates into her beautiful tablescapes, along with the thoughtful interior pieces and artwork that adorn her home. The lively collection features feminine prints, strong colors and classic dresses in every length, perfect for summer days and entertaining evenings.
“I am so thrilled to debut Kimberly Whitman for Antonio Melani at Dillard’s, and cannot wait for people to experience the collection for themselves,” says Kimberly Whitman. “There is a lot that women take on each and every day; when it came to designs I wanted each piece to be playful yet strong. The collection is designed for every occasion, whether it be for business meetings, weekend brunches or entertaining at home. I hope that these fun, yet classic styles will inspire others to find joy in every aspect of their day.”
Dillard’s Vice-President of Merchandising Alexandra Dillard Lucie stated, “Kimberly Whitman for Antonio Melani is a perfect nod to Kimberly’s celebrated stylish elegance. We love her use of cheerful colors in creating flattering, feminine pieces that fit our clients’ multi-faceted lifestyles. This collection, which also features amazing complementing shoe choices, is great for spring and summer - with a fresh, fun approach appropriate for every day to occasional dressing. We are truly inspired by Kimberly’s style, and we are so excited to welcome her to Dillard’s.”
Kimberly Whitman for Antonio Melani is the second of three such collaborations to be introduced by Dillard’s in 2021 in partnership with highly revered social media influencers, well known by fashion followers in key Dillard’s markets. The Company seeks to drive fashion excitement and brand awareness through these tastemaker relationships, attracting new clients while solidifying loyalty to Dillard’s exclusive brands.
Kimberly Whitman for Antonio Melani is now available online at www.dillards.com and in select Dillard’s locations in ladies apparel sizes 0-16 and XS-XL. The line features complementing footwear as well as matching pieces in big girls’ and little girls’ sizes. The launch will be celebrated with personal appearances by Kimberly Whitman at Dillard’s Dallas-area stores in early June. For more information, follow Kimberly on Instagram @kimberlywhitman or visit your favorite Dallas store location at www.dillards.com.
About Kimberly Schlegel Whitman
Kimberly Schlegel Whitman has a talent for turning the ordinary into extraordinary. With an original and clever point of view, Whitman has built an entrepreneurial empire around her entertaining expertise. A celebrated author and an authority voice on all things style-related, Whitman and her flourishing businesses have been featured in numerous publications, including Vanity Fair, Veranda, Glamour, Elle, Vogue, Town and Country, the New York Times, The Wall Street Journal, Real Simple, and Four Seasons Magazine, to name a select few. She is also a regular contributor to The Today Show. Her celebrated book titles include, TABLESCAPES - Setting The Table With Style, The Pleasure of Your Company - Entertaining in High Style, Dog Parties - Entertaining You Party Animals, Wedding Inspiration - Ideas and Advise For Your Perfect Wedding, MONOGRAMS - For The Home, THE PARTY PLANNER - An Expert Organizing Guide to Entertaining, THE WEDDING WORKBOOK - A Time Saving Guide For The Busy Bride, and PARTIES AROUND A PUNCH BOWL.
About Antonio Melani
Antonio Melani, Dillard’s largest ladies’ exclusive brand, was launched in 2001 in footwear and later extended to apparel and handbags. The mission of Antonio Melani is to curate a high-end collection that evokes sophistication through tailoring, yet stays current through styling and attitude. Antonio Melani caters to the modern woman’s career and social schedule, with an emphasis on luxury fabrications. Antonio Melani is available in 248 Dillard’s locations and online at www.dillards.com. Follow Antonio Melani on Instagram @antoniomelaniofficial.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210504005247/en/
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