Decibel Launches General Admission ';Blinker' Closed Loop Vape System

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Decibel Cannabis Company Inc. announces the launch of General Admission 'Blinker' closed loop vape system of products.

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• Decibel Cannabis Company Inc. is launching the General Admission 'Blinker' closed loop vape system of products. The products will be available to order for licensed retailers in British Columbia, Ontario, Saskatchewan, Alberta, and Manitoba. The Blinker vape system features industry-leading innovation to provide a better vape experience with bold flavors, smart innovation, best-in-class airflow, and superior reliability. The initial products include various vape pods and a Blinker Vape Battery. The Blinker vape pods will be line priced with existing General Admission 510 vape cartridges, making the system comparable in cost to the 510 system for consumers.

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CALGARY, AB, Oct. 4, 2023 /PRNewswire/ - Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a leading manufacturer of cannabis ready to consume products, is pleased to announce the launch of General Admission 'Blinker' closed loop vape system of products. These products are expected to be available to order for licensed retailers in British Columbia the week of October 16^th, in Ontario on October 19^th, in Saskatchewan the week of October 23^rd, in Alberta on November 3^rd and in Manitoba by mid-November.

"Blinker positions Decibel to meet consumer demand for a better vape experience that delivers bold flavours, smart innovation, best-in-class airflow and superior reliability in performance" said Warren Matzelle, Chief Marketing and Product Officer. "The game-changing Blinker vape system features industry-leading innovation to address the many consumer pain points with existing vape products in today's market.  Blinker lets the consumer focus on having an enjoyable, problem-free vape experience."

Decibel welcomes you to discover more about the future of vaping with the General Admission Blinker closed loop vape system, please visit www.generaladmission.ca/blinker

The initial products expected to be launched for the General Admission Blinker system are:

• Tiger Blood 0.95g vape pod
• Peach Rizz 0.95g vape pod
• 5 Loco 0.95g vape pod
• Essentials Mixer Pack 4x0.28 vape pods
• Social Sampler Pack 4x0.28g vape pods
• Blinker Vape Battery

Key Highlights of the General Admission Blinker System include:

• Large initial assortment of flavours and SKUs which consumers have shown to love in other formats like infused pre-rolls, 510 vape cartridges and edibles
• Blinker vape pods will be line priced with existing General Admission 510 vape cartridges
• Blinker vape batteries will be priced in-line with standard 510 batteries, making the system comparable in cost to the 510 system for consumers
• Smart pod technology reduces common vape issues like, clogging and leaking, with best-in-class airflow, vapour production and flavour

About Decibel

Decibel is a consumer-focused cannabis company focused on delivering products that delight customers through a commitment to robust innovation and product quality. Leading brands General Admission, Qwest, and Vox are among its portfolio sold both across Canada and beginning to extend towards new countries to create a global footprint. Decibel operates a processing and manufacturing facility in Calgary, Alberta, and two cultivation facilities in Creston, British Columbia, and Battleford, Saskatchewan.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements.

In this news release, forward-looking statements relate to, among other things, the Company's strategy, focus and values; the Company's expectations of when the Blinker closed loop vape system of products will be available to order for licensed retailers in certain provinces; the anticipated benefits to be derived from the Blinker closed loop vape system of products; the initial products that are expected to be launched for the Blinker closed loop vape system; the expected MSRP of the Blinker vape batteries; Decibel's expectations that the Blinker closed loop vape system will change the vape category; Decibel's expectations with respect to the impact that the new product launch will have on the Company's business; Decibel's expectations regarding market, industry and consumer feedback related to the Blinker closed loop vape system; and other business plans and expectations.

Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: satisfaction of all international regulatory requirements, including applicable product testing; risks relating to delays; other regulatory changes and impacts; capital requirements; construction impacts; displacement requirements; global macro-economic events, conditions and factors; the ability to obtain and maintain licenses to retail cannabis products; review of the Company's production facilities by Health Canada and maintenance of licenses (including any amendments thereto) from Health Canada in respect thereof; future legislative and regulatory developments involving cannabis, international export rules and regulations; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the labour market generally and the ability to access, hire and retain employees; general business, economic, competitive, political and social uncertainties; the delay or failure to receive board, regulatory or other approvals, including any approvals of the TSX Venture Exchange, as applicable; and the risk that the Blinker closed loop vape system of products may not be available to order for licensed retailers when anticipated in the provinces anticipated;

With respect to forward-looking statements contained in this news release, Decibel has made assumptions regarding, but not limited to: demand for Decibel's products; Decibel's ability to realize operational efficiencies and effect certain cost saving measures (including in the impact thereof); Decibel's ability to enter new markets and industry verticals; Decibel's ability to attract, develop and retain key personnel; Decibel's ability to raise additional capital and to execute on its expansion plans; the timelines for new product launches, Decibel's ability to continue investing in infrastructure and implement scalable controls, systems and processes to support its growth; the impact of competition; the changes and trends in Decibel's industry or the global economy; the Company's ability to generate sufficient cash flow from operations and obtain financing, if needed, on acceptable terms or at all; the general economic, financial market, regulatory and political conditions in which the Company operates; the ability of the Company to ship its products and maintain supply chain stability; consumer interest in the Company's products; anticipated and unanticipated costs; government regulation of the Company's activities and products; the timely receipt of any required regulatory approvals; the Company's ability to conduct operations in a safe, efficient and effective manner; the Company's construction plans and timeframe for completion of such plans; and the changes in laws, rules, regulations, and global standards.

There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, the Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

These forward-looking statements are made as of the date of this news release and the Company disclaims any intent or obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

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SOURCE Decibel Cannabis Company Inc.

FAQ

When will the General Admission 'Blinker' closed loop vape system be available for order?

The General Admission 'Blinker' closed loop vape system will be available for order in British Columbia on October 16th, in Ontario on October 19th, in Saskatchewan on October 23rd, in Alberta on November 3rd, and in Manitoba by mid-November.

What are the key highlights of the General Admission 'Blinker' system?

The key highlights of the General Admission 'Blinker' system include a large assortment of flavors and SKUs, line pricing with existing General Admission 510 vape cartridges, and comparable pricing for the Blinker vape batteries.

What makes the Blinker vape system innovative?

The Blinker vape system features industry-leading innovation to address common vape issues like clogging and leaking, with best-in-class airflow, vapor production, and flavor.

What are the initial products included in the General Admission 'Blinker' system?

The initial products include Tiger Blood, Peach Rizz, 5 Loco, Essentials Mixer Pack, Social Sampler Pack vape pods, and a Blinker Vape Battery.

How does the cost of the Blinker vape system compare to the 510 system?

The Blinker vape pods will be line priced with existing General Admission 510 vape cartridges, making the system comparable in cost to the 510 system for consumers.