JDDJ Application's Aging-Friendly Updates Was Included in Official Guidance

Rhea-AI Summary

Dada Group (Nasdaq: DADA), a leading Chinese on-demand delivery platform, is enhancing the JDDJ app to be more aging-friendly. This initiative aligns with Shanghai's 'Digital Partner Program,' aimed at assisting the elderly in utilizing internet services for online purchases. The updates have already completed beta testing and will undergo further evaluation by the China Academy of Information and Communications Technology. Dada Group's commitment to social responsibility includes recruiting volunteers for user experience feedback, aiming to make online shopping more accessible for all.

Positive

• JDDJ app enhancements reflect commitment to social responsibility.
• Included in Shanghai's 'Digital Partner Program' for supporting elderly users.
• Beta testing completed successfully, indicating progress on user-friendly updates.

Negative

• None.

SHANGHAI, July 29, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada"), China's leading local on-demand delivery and retail platform, actively strengthened its efforts on aging-friendly and barrier-free updates of JDDJ's application, which is included in Shanghai's official guidance for elderly people. This move is committed to bridging the digital divide for the elderly and the disabled when using Internet, and providing more convenient access to on-demand consumption services.

Shanghai local government recently published the guidance of "Digital Partner Program · How to Use Smart Phones", which aims to address the difficulties encountered by the elderly when using the smartphones. The updates of JDDJ's application was included in the official guidance to teach the elderly how to use Internet services, such as buying medicine and grocery online.

At the end of last year, China's Ministry of Industry and Information Technology issued the Special Action Plan for Aging-friendly and Barrier-Free Updating of Internet Applications, under which JDDJ was selected as one of the first 43 applications and listed in 23 key companies in Shanghai for aging-friendly and barrier-free updating.

"With a strong sense of corporate social responsibility, Dada Group has set up a dedicated team to boost the barrier-free updating project in an effort to meet the needs of special groups for online on-demand consumption," introduced Zhiping Chen, General Manager of Public Affairs Department of Dada Group. JDDJ's aging-friendly updates completed the beta test in May this year. JDDJ will apply to the China Academy of Information and Communications Technology for testing by the end of August.

As a representative of Shanghai Internet and online economy companies, Dada Group has always been adhering to its corporate social responsibilities. In order to improve the user experience for special groups, Dada Group also recruited some volunteers as "blind experience officers." With the feedbacks from the blind experience officers, JDDJ's barrier-free updates made the application more practical for better user experience.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables an improved delivery experience for participants on the JDDJ platform through its readily accessible fulfilment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

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SOURCE Dada Group

FAQ

What updates are being made to the JDDJ app by Dada Group?

Dada Group is enhancing the JDDJ app to be more aging-friendly, helping elderly users access online services.

When was the JDDJ app included in Shanghai's official guidance?

The JDDJ app was included in the official guidance published by Shanghai on July 29, 2021.

What is the significance of the Digital Partner Program for Dada Group?

The Digital Partner Program aims to help the elderly use smartphones and access online shopping services through JDDJ.

What testing will Dada Group conduct for the JDDJ app?

Dada Group plans to apply for testing with the China Academy of Information and Communications Technology by the end of August 2021.