JD Shop Now Sales Increased 90% During Chinese Spring Festival
JD Shop Now reported a remarkable 90% increase in sales during the Chinese Spring Festival compared to last year. The demand for festive items surged with search volumes for decorations increasing over 3.5 times. Gift boxes, alcoholic beverages, and electronics were among the top sellers, with New Year’s Eve orders up by 171%. Noteworthy year-over-year growth was seen in mobile phone sales (70%), cosmetics (120%), and home appliances (226%). Dada Group, in partnership with JD.com, launched the Shop Now service, enhancing on-demand retail capabilities.
- 90% increase in sales during the Chinese Spring Festival.
- Search volume for festive decorations rose over 3.5 times.
- 171% increase in New Year's Eve orders year-on-year.
- Mobile phone sales increased by over 70%.
- Cosmetics and perfume sales saw a 120% rise.
- Home appliances experienced a 226% year-over-year growth.
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Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular during the Spring Festival. On New Year Eve, the consumer's order amount increased by
Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over
As many areas have started to experience snow and lower temperatures, warm clothing items have also become popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.
Data from JD Shop Now shows that during the
Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers experienced explosive growth, and increased by more than 8 times compared to the previous year.
In order to bring pets home for the New Year, "pet owners" ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by
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FAQ
What percentage increase did JD Shop Now report in sales during the Chinese Spring Festival 2023?
How much did the search volume for Spring Festival decorations increase this year?
Which products saw the highest sales growth during the Spring Festival according to the JD Shop Now report?
What was the year-on-year increase for mobile phones sold on JD Shop Now during the Spring Festival?