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Dada Group Announces Record Sales and Deliveries During 2021 Singles Day Festival

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Dada Group (Nasdaq: DADA) reported exceptional performance during the 2021 Singles Day Shopping Festival, achieving record sales and deliveries. Key highlights include:

  • Sales of home appliances surged over 10 times year-on-year, while smartphones rose by 4.7 times.
  • Major retailers like Walmart achieved record sales, with Yonghui's sales increasing by 5 times.
  • Smartphone brands, including Apple and Xiaomi, saw sales jump over 10 times.
  • Dada Now delivered orders in an average of 23 minutes, enhancing efficiency.
  • Adoption of Dada Haibo system increased omni-channel orders by 2.5 times.
Positive
  • Record sales during Singles Day, outperforming previous years.
  • Home appliances and smartphones saw substantial sales increases, over 10x and 4.7x respectively.
  • Major retailers, including Walmart, achieved significant growth, with some retailers increasing sales by up to 5 times.
  • Dada Now's delivery efficiency improved, with average delivery times of 23 minutes.
  • The Dada Haibo system adoption drove a 2.5x increase in omni-channel orders.
Negative
  • None.

SHANGHAI, Nov. 11, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and retail platform, today announced record sales and deliveries during 2021 Singles Day Shopping Festival (the "Festival").

Singles Day, which falls on November 11 of each year, is China's largest national online shopping event. This year, Dada Group and JD.com jointly launched "Shop Now", enabling consumers to enjoy "order online, delivery from store, within one hour" service when purchasing products on the JD App during the Festival. They also co-create "Nearby" tab, located at the top right of JD app, connecting 530 million JD users to over 100,000 physical retail stores on JDDJ, delivering a faster, cheaper, and better online shopping experience.

Dada reported record sales and deliveries during 2021 Singles Day Festival:

  • Categories: During Singles Day Festival, sales of home appliances on Shop Now and JDDJ increased by more than 10 times compared to last year, smartphones increased by 4.7 times, while books and videos, beauty and personal care, maternal and child, pets all doubled sales.
  • Retailers: Both national chain retailers and regional retailing outlets achieved significant growth in online sales in the Festival. Walmart continued to be the champion in sales on JDDJ, setting a new high on November 11. Sales of Yonghui increased by 5 times on Shop Now year-on-year, CR Vanguard increased by 4 times, CP Lotus, 7 Fresh, and Aeon all increased by over 1.6 times.
  • Brands: Top-selling smartphone and beauty brands, both domestic and international, also saw boosts in sales on Shop Now and JDDJ's platforms. Sales of Apple, Xiaomi, Samsung, and realme increased by more than 10 times over last year's Festival on Dada's platforms, while Honor and vivo increased by 8 and 6 times separately. Watsons, Mannings, and Gialen all increased by 1.5 times in sales, China's sports brand Xtep increased by 10 times.
  • Deliveries: Dada Now provides one-hour delivery and online order fulfillment services that are not only stable, efficient and fast, but also flexible enough to meet the peak-day need of Singles Day. The platform delivered more than double orders for chain merchants during the Festival, and the average order delivery time was 23 minutes on November 11. In addition, Dada autonomous delivery operation system participated in Singles Day for first time, which has been adopted by Sam's Club, 7 Fresh and Yonghui to bring unmanned delivery for a dozen neighborhoods.
  • Digitalization: As a SaaS product that enables retailers to drive O2O sales while streamlining operations, Dada Haibo system has been adopted by more than 5000 retail stores. The omni-channel orders served by Haibo increased by 2.5 times during the Festival compared to the year prior. Dada Picking has recruited more than 30,000 pickers for chain supermarkets, with the number of orders picked on November 11 rising by nearly 70% over June 18 this year.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables an improved delivery experience for participants on the JDDJ platform through its readily accessible fulfilment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

 

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SOURCE Dada Group

FAQ

What were Dada Group's sales results during the 2021 Singles Day Festival?

Dada Group reported record sales during the 2021 Singles Day Festival, with home appliances sales increasing over 10 times and smartphones by 4.7 times year-on-year.

Which retailers performed well on Dada's platforms during Singles Day?

Walmart was the top performer, with significant sales growth. Yonghui saw a 5-fold increase, while other retailers like CR Vanguard and Aeon also reported substantial increases.

How fast was Dada Now's delivery during the Singles Day event?

Dada Now achieved an average delivery time of 23 minutes for orders during the Singles Day Festival.

What impact did Singles Day have on Dada's Haibo system?

The adoption of the Dada Haibo system led to a 2.5 times increase in omni-channel orders during the Singles Day Festival.

What is Dada Group's ticker symbol?

Dada Group trades on the Nasdaq under the ticker symbol 'DADA'.

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