Dada Group and Jiajiayue Group Launch Online and Offline Chile E-commerce Festival

Rhea-AI Summary

Dada Group (Nasdaq: DADA) and Jiajiayue Group have launched the Online and Offline Chile E-commerce Festival in Beijing, coinciding with the Sixth Chile Week. This festival features an omni-channel marketing approach, allowing customers to purchase Chilean products, including cherries and wine, through nearly 1,000 offline Jiajiayue stores and Dada Group's JDDJ online platform. The event highlights Dada's role as the exclusive cooperative on-demand retail platform, enhancing the shopping experience with rapid home delivery. This partnership marks a significant collaboration since their alliance in September 2019.

Positive

• Dada is the exclusive online platform for the Chile E-commerce Festival, enhancing brand visibility.
• Collaboration with Jiajiayue strengthens market reach with nearly 1,000 offline stores involved.
• The omni-channel approach improves customer access to high-quality Chilean products.

Negative

• None.

BEIJING, Nov. 30, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform and Jiajiayue Group, a whole-supply-chain and multi-format comprehensive retailer in China, jointly launched the Online and Offline Chile E-commerce Festival, which was announced at the Sixth Chile Week held by Chilean Embassy to China in Beijing. Huijian He, Vice President of Dada Group and General Manager at JDDJ, and Zhiyi Wang, General Manager of International Trade at Jiajiayue Group, were invited to attend the event.

During the Online and Offline Chile E-commerce Festival, Jiajiayue Group's nationwide offline stores are the main channels for customers to purchase Chile products and Dada Group's JDDJ becomes the only cooperative online on-demand retail platform for the event. Through the omni-channel marketing campaign, the Festival brings high-quality and convenient Chilean products to customers. At the opening ceremony of Sixth Chile Week, a Dada rider delivered Chilean featured products, such as cherries and wine, to the event's guests.

Huijian He, Vice President of Dada Group and General Manager at JDDJ, said, "The Chile E-commerce Festival is held online and offline simultaneously for the first time. We are honored that JDDJ becomes the only cooperative on-demand retail platform for this event. Together with Jiajiayue Group, we will launch online and offline marketing campaign and bring consumers with the upgraded shopping experience of 'online ordering, home delivery within one hour'."

Zhiyi Wang, General Manager of International Trade at Jiajiayue Group, said, "During the Online and Offline Chile E-commerce Festival, nearly 1,000 Jiajiayue's offline stores nationwide and the JDDJ platform will promote imported products from Chile simultaneously. We will jointly bring more high-quality and convenient Chilean products, such as cherries and blueberries to Chinese consumers, and cheer up for the Sixth Chile Week!"

Dada Group and Jiajiayue Group have established close partnership since September 2019. More than 180 Jiajiayue's offline stores have launched on JDDJ platform, covering 14 provinces and regions in China, including Beijing, Shandong, and Inner Mongolia. Leveraging the platform's strengths, JDDJ helps Jiajiayue promote its digitalization and online operations in terms of online traffic, marketing, order fulfilment, and product management, increasing online sales and customer base.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

About Jiajiayue Group

Jiajiayue Group Co., Ltd was founded in June 1981. As a multi-format retailing enterprise with a complete supply chain based in Shandong Province, Jiajiayue mainly specializes in hypermarket and supermarket chain business which is supported by regional Distribution Centers, assured by modern agricultural bases and food processing centers, featured with operation of fresh products. In Dec 2016, JJY became a listed company on the main board of Shanghai Stock Exchange and has officially landed on capital market.

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SOURCE Dada Group

FAQ

What is the Chile E-commerce Festival launched by Dada Group?

The Chile E-commerce Festival is an initiative by Dada Group and Jiajiayue Group to promote Chilean products through an online and offline marketing campaign.

How does Dada Group's JDDJ platform participate in the festival?

JDDJ serves as the only online cooperative platform for the Chile E-commerce Festival, facilitating online purchases and delivery of Chilean products.

When was the Chile E-commerce Festival launched?

The Chile E-commerce Festival was launched on November 30, 2021, during the Sixth Chile Week in Beijing.

What are some products featured at the Chile E-commerce Festival?

Featured products include cherries and wine from Chile, available through JDDJ and Jiajiayue's stores.