Beat the Heat: Ice Cream Sales Surge on JDDJ and JD.com's Shop Now

Rhea-AI Summary

Dada Group (Nasdaq: DADA) released summer consumption data indicating a significant surge in ice cream and beverage sales driven by extreme heat. Ice cream and popsicle sales rose by 189% and 109% month-over-month, respectively. Sales of alcopop beverages increased by 310%, while beer sales went up by 74%. The Dada Now platform launched its annual "Summer Cooling Plan" to provide support for delivery riders. This initiative expects to distribute thousands of care packages, enhancing rider welfare across hundreds of cities.

Positive

• Ice cream sales increased by 189% month-over-month.
• Popsicle sales rose by 109% month-over-month.
• Alcopop beverage sales surged by 310% month-over-month.
• Beer sales increased by 74% month-over-month.
• Dada Now's 'Summer Cooling Plan' supports thousands of riders with care packages.

Negative

• None.

SHANGHAI, July 19, 2022 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand retail and delivery platform, released consumption data that reveals shopping trends in the middle of the hot summer. The heat waves are driving strong growth in sales of ice cream and popsicles, which respectively increased by 189% and 109% month-over-month, and the sales of sparkling wine, soft drink, fruit and other iced products are surging as well on JDDJ and JD.com's Shop Now.

According to the report of China Meteorological Administration, the average temperature in June across the country hit the highest since 1961. The on-demand model of retail enables consumers to place order online while staying at home, and the products will be packaged and delivered within one hour, from nearby physical stores. More consumers tend to get quality products at a reasonable price, in a more convenient way using services provided by on-demand retail platforms such as JDDJ and JD.com's Shop Now.

Based on the data of JDDJ and Shop Now, ice creams of Wall's, Cornetto, Chilez and BAXY are the bestsellers this summer. Generation Z consumers prefer alcopop beverages to cool off. The sales of alcopop beverages pumped by 310%, and the sales of beers also increased by 74% month-over-month. With the heating weather, the sales of herbal tea, iced soy milk, carbonated drinks also rose 70%, the sales growth of seasonal fruits such as peach and plum has doubled as well.

Meanwhile, the on-demand delivery platform Dada Now has launched the 2022 "Summer Cooling Plan" for the 6^th consecutive year, providing caring services and diverse benefits for Dada Now riders running in the hot weather in cities across the country. At present, the Plan has covered riders working in hundreds of cities and counties, and is expected to distribute tens of thousands free gift packs to the riders, including quick-dry clothes, ice sleeves, water bottles and heatstroke prevention medicines.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA".

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SOURCE DADA GROUP

FAQ

What are the latest consumption trends reported by Dada Group for summer 2022?

Dada Group reported a significant increase in sales of ice cream (189%) and popsicles (109%) as well as a surge in alcopop beverage sales (310%) and beer sales (74%) due to extreme summer heat.

How is Dada Group's on-demand retail model performing amid rising temperatures?

Dada Group's on-demand retail model is thriving, enabling quick deliveries from local stores which has resulted in increased sales of cold beverages and ice creams.

What initiatives has Dada Now launched for its riders during the summer of 2022?

Dada Now launched its 'Summer Cooling Plan' to provide riders with care packages, including quick-dry clothes and water bottles, enhancing their welfare during heat waves.

What is the stock symbol for Dada Group?

Dada Group trades on the Nasdaq under the ticker symbol 'DADA'.