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Outdoor Entertainment Returns To Atlantic City At Harrah's Resort With "Bayside Rock Live" Music Series

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Caesars Entertainment's Harrah's Resort Atlantic City is launching Bayside ROCK Live, an outdoor entertainment series from August 28 to October 23, featuring tribute bands playing 70's and 80's music. The event, located at The Waterfront Conference Center, will offer socially-distanced seating for two at a price of $44.50 per ticket, available via Ticketmaster. In partnership with LG Business Solutions and New Jersey Lottery, this initiative aims to revive outdoor entertainment while ensuring health protocols are in place. A portion of ticket sales will support local charities.

Positive
  • Launch of Bayside ROCK Live outdoor music series demonstrates innovation in entertainment offerings.
  • The event is expected to enhance customer engagement and drive attendance at Harrah's Resort.
  • Collaboration with sponsors like LG Business Solutions helps to increase brand visibility.
Negative
  • Limited capacity and strict health protocols may restrict revenue potential.
  • Dependency on ticket sales for success could pose risks if demand is lower than expected.

ATLANTIC CITY, N.J., Aug. 17, 2020 /PRNewswire/ -- Harrah's Resort Atlantic City announced today a unique entertainment concept called Bayside ROCK Live, a first-to-market, live outdoor entertainment experience in Atlantic City. This unique concept offers guests the opportunity to kick back, relax, and enjoy music – bayside – offering beats, bands, and brews in Atlantic City's beautiful Marina District.*

Bayside Rock Live is set to feature contemporary DJ sets and the iconic, hit music of the 70's and 80's, provided by some of today's top tribute bands, every Friday night from August 28 through October 23.  The series is sponsored by LG Business Solutions and New Jersey Lottery.

The event will be located at The Waterfront Conference Center parking complex, and each ticket purchased includes a socially-distanced space for two, including seating.

"Since reopening, Caesars Entertainment has been committed to offering our guests premier outdoor experiences that return them to the fun and first-class service they expect at our resorts," explained Ron Baumann, Senior Vice President and General Manager for Harrah's Resort and Caesars Atlantic City.  "On the heels of launching exciting al fresco dining concepts, Harrah's Resort is thrilled to bring outdoor entertainment back to the market and offer our guests a unique Friday night experience to kickoff the weekends here in Atlantic City."

Tickets, which are priced at $44.50 for two guests, must be purchased on Ticketmaster ahead of time. Tickets go on-sale Thursday, August 20th at 10am.  Attendees will have the opportunity to purchase popcorn and beverage items to be enjoyed in their spots. Guests must be 21 and older to attend.

Upcoming events include:

  • New York Bee Gees – Bee Gees Tribute Band – 8/28/20
    Doors: 7:00 p.m., Show: 8:00 p.m.

  • Zoso – The Ultimate Led Zeppelin Experience – 9/4/20
    Doors: 6:30 p.m., Show: 7:30 p.m.

  • DSB – An American Journey – A Tribute to Journey featuring Myles Buckley, son of Journey guitarist Neal Schon9/11/20
    Doors: 6:30 p.m., Show: 7:30 p.m.

  • Aerosmyth – The Ultimate Aerosmith Tribute Experience – 9/18/20
    Doors: 6:30 p.m., Show: 7:30 p.m.

  • Songs In The Attic: The Music of Billy Joel9/25/20
    Doors: 6:00 p.m., Show: 7:00 p.m.

  • Desperado – The Nation's Premier Eagles Tribute – 10/2/20
    Doors: 6:00 p.m., Show: 7:00 p.m.

  • Tusk – The World's Number One Tribute To Fleetwood Mac – 10/9/20
    Doors: 6:00 p.m., Show: 7:00 p.m.

  • The FABBA Show – A Tribute to ABBA – 10/16/20
    Doors: 6:00 p.m., Show: 7:00 p.m.

  • Beatles For Sale – Beatles Tribute Band – 10/23/20
    Doors: 6:00 p.m., Show: 7:00 p.m.

For additional information and the full music lineup, visit www.harrahsresort.com.

To help support the local community, Harrah's Resort has partnered with The Community Food Bank of Southern Jersey to donate a portion of ticket sales.

In accordance with the New Jersey Governor's executive order, as well as state and local directives, Harrah's Resort is excited to launch this music series with their Health & Safety protocols at the forefront of the outdoor entertainment experience.

For more information on Caesars Health & Safety, visit https://www.caesars.com/health-and-safety.

*Pending regulatory approval.

About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. Caesars Entertainment offers diversified amenities and one-of-a-kind destinations, with a focus on building loyalty and value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

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SOURCE Caesars Entertainment, Inc.

FAQ

What is Bayside ROCK Live at Harrah's Resort?

Bayside ROCK Live is an outdoor music series featuring tribute bands, running from August 28 to October 23, 2020.

When can tickets for Bayside ROCK Live be purchased?

Tickets go on sale on Thursday, August 20, 2020, at 10 AM.

How much do tickets for the Bayside ROCK Live series cost?

Tickets are priced at $44.50 for two guests.

What are the health protocols for Bayside ROCK Live events?

Harrah's Resort is implementing health and safety protocols in accordance with state and local guidelines.

Who is sponsoring the Bayside ROCK Live music series?

The series is sponsored by LG Business Solutions and New Jersey Lottery.

Caesars Entertainment, Inc.

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