Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations

Rhea-AI Summary

Caesars Entertainment (NASDAQ: CZR) has launched its first branded live dealer studio inside Tropicana Atlantic City in New Jersey, marking its second custom studio for online casino platforms. The facility features five blackjack tables (including a VIP-exclusive table), one baccarat table, and one roulette table.

The studio, developed in partnership with Evolution, will create approximately 200 jobs in Atlantic City. Players aged 21 and older can access these live dealer games through Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino platforms in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia.

The tables feature custom felts with imagery from iconic Las Vegas Strip destinations. Players can earn Caesars Rewards Credits through online play, redeemable at over 50 Caesars destinations across North America. The initiative aligns with Caesars' commitment to responsible gaming, maintaining strict age verification and player protection measures.

Positive

• Creation of 200 new jobs in Atlantic City
• Expansion of online gaming capabilities with branded live dealer experience
• Integration with Caesars Rewards loyalty program enhancing customer retention

Negative

• None.

Insights

Gaming Industry Expert

Caesars Entertainment's launch of a branded live dealer studio at Tropicana Atlantic City represents a strategic enhancement of their omnichannel gaming strategy. This second Caesars-branded studio (following Pennsylvania) creates a meaningful bridge between physical and digital assets that competitors without extensive property portfolios cannot easily replicate.

The studio's design is particularly noteworthy for its VIP-exclusive blackjack table offering 1:1 high-limit experiences. This targets the most valuable player segment - typically responsible for disproportionate revenue contribution in casino economics. The integration with Caesars Rewards creates a compelling flywheel effect where online play drives physical visitation and vice versa.

The job creation aspect (approximately 200 positions) indicates this is a substantial operation with material investment, not merely a digital façade. By partnering with Evolution rather than building proprietary technology, Caesars gains immediate access to proven live dealer infrastructure while focusing capital on brand experience and customer acquisition.

This development enhances Caesars' competitive positioning against both traditional casino operators with weaker digital offerings and online-only operators lacking physical touchpoints. While immediate revenue impact isn't quantified, this represents thoughtful execution on their digital transformation roadmap - particularly important as iGaming continues expanding in regulated markets.

Digital Transformation Strategist

This live dealer studio launch exemplifies effective digital transformation in traditional industries through experience hybridization rather than channel replacement. Caesars has intelligently identified that their competitive advantage lies in translating distinctive physical experiences (Las Vegas Strip gameplay) into digital contexts, rather than competing solely on technological grounds with digital-native operators.

The implementation shows sophisticated understanding of digital consumer psychology. By embedding iconic Las Vegas Strip branding elements into online interfaces, Caesars creates aspiration and familiarity simultaneously. The VIP-exclusive digital tables particularly demonstrate understanding that exclusivity translates across channels.

Their partnership approach with Evolution represents pragmatic technology strategy - focusing internal resources on customer experience and loyalty while leveraging specialized expertise for operational infrastructure. This balanced build-versus-buy decision making optimizes capital efficiency.

Most compelling is how the Caesars Rewards integration creates a true omnichannel ecosystem where digital engagement drives physical visitation and vice-versa. This loyalty mechanism creates defensive moats against both purely digital competitors and traditional operators with fragmented loyalty approaches. Rather than treating online as a separate business unit, Caesars has created an integrated expansion of their core entertainment offering that strengthens both channels simultaneously.

New Caesars-branded studio is now live in New Jersey inside Tropicana Atlantic City elevating the live dealer table games experience on Caesars’ marque online casino platforms

ATLANTIC CITY, N.J. & LAS VEGAS--(BUSINESS WIRE)-- Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.

Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.

“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “We're always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love.”

The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.

“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City,” said Jacob Claesson, Chief Executive Officer of Evolution North America. “This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities.”

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Caesars’ easy-to-navigate online casino apps and desktop platforms also tie online gaming to The Company’s industry-leading customer loyalty program, Caesars Rewards®. Players in the United States earn Caesars Rewards Credits through their online and in-person casino play that can be redeemed for unforgettable Caesars Rewards experiences at one of Caesars' more than 50 world-class destinations across North America.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment proudly enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21. This includes all Caesars Sportsbook operations in New Jersey.

In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility. For more information about Caesars Entertainment's Responsible Gaming program, please visit https://www.caesars.com/corporate.

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About Caesars Entertainment, Inc.

Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call or text 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.

About Evolution

Evolution AB (publ) (“Evolution”) develops, produces, markets and licenses fully-integrated B2B Live Casino solutions to gaming operators. Since its inception in 2006, Evolution has developed into a leading B2B provider with 800+ operators among its customers. The group currently employs 21,000 people in studios across Europe, North and South America. The parent company is based in Sweden and listed on Nasdaq Stockholm with the ticker EVO. Visit www.evolution.com for more information. Evolution is licensed and regulated by the Malta Gaming Authority under license MGA/B2B/187/2010. Evolution is also licensed and regulated in many other jurisdictions, including the United Kingdom, Belgium, Canada, Romania, South Africa.

Responsible Gaming

Casino app & website available in MI, NJ, PA, WV and ON only.

Must be 21+ and physically present in MI, NJ, PA and WV only. See CaesarsPalaceOnline.com for full terms. Void where prohibited. Know When To Stop Before You Start®. Gambling Problem? MI, NJ, WV, PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or WV: Visit 1800gambler.net; ON: Visit connexontario.ca or call 1-866-531-2600 or text CONNEX to 247247. Accruing Caesars Rewards credits is currently not available in Ontario when using Caesars Palace Online Casino and Caesars Sportsbook & Casino. ©2025, Caesars Entertainment

View source version on businesswire.com: https://www.businesswire.com/news/home/20250401648133/en/

Media Contacts:

Brad Harwood, bharwood@caesars.com

Dominic Holden, dholden@caesars.com

Evolution:

For trade press and media inquiries: Daniel Tweedie, Head of Marketing, press@evolution.com

For investor inquiries: Carl Linton, Investor Relations, ir@evolution.com

Source: Caesars Entertainment, Inc.

FAQ

What new features does Caesars Entertainment's (CZR) live dealer studio at Tropicana Atlantic City offer?

The studio features 5 blackjack tables (including a VIP-exclusive table), 1 baccarat table, and 1 roulette table with custom Caesars-branded felts.

How many jobs will CZR's new live dealer studio create in Atlantic City?

The studio is expected to generate approximately 200 job opportunities in Atlantic City.

In which states can players access CZR's new live dealer games?

Players can access the games in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia through Caesars' online platforms.

How does CZR's new live dealer studio integrate with Caesars Rewards program?

Players earn Caesars Rewards Credits through online play, redeemable at over 50 Caesars destinations across North America.