Independent Study Finds Sprinklr Social Delivered 327% ROI
The independent analysis from Forrester found that Sprinklr Social delivered a three-year, risk-adjusted ROI of
“We created the category for enterprise social media management and have been the leader for more than a decade,” said Sprinklr Founder and Co-CEO, Ragy Thomas. “Many of the world’s largest enterprises trust Sprinklr Social for its in-depth listening, extensive channel coverage, and enterprise-grade configurability. With industry-defining AI, Sprinklr Social is a truly all-in-one social media solution helping our customers create great customer experiences on social, no matter the scale.”
Key findings of the study include:
-
Time savings from social content creation of
$5.2 million
-
Paid media savings enabled by employee advocacy program of
$1.38 million
-
Reporting and analytics productivity gains in preparing monthly reports by over
50% , saving$1.28 million
-
Reduced customer churn among disaffected customers enabled by social media monitoring, saving
$728,000 80% .
-
Drove incremental profit of
$516,000 10% and increased average order values by15% .
Customers interviewed for the study cited benefits including time savings, improved collaboration, AI-assisted conversation monitoring and engagement, and improved social selling and e-commerce. Excerpts include:
- “The number one benefit of Sprinklr Social is that we can tag and categorize everything. We can report on the reasons why people are coming into our accounts, pages, and handles.” – Social media cx manager, automotive manufacturing.
- “Global teams now have a greater visibility of what regional teams are doing. They don’t have to chase 50 country leads for metrics across various social media platforms anymore.” – consultant, global corporate affairs/pr, technology.
- “Sprinklr Social’s AI-powered categorization of messages determines which interactions are engageable and which aren’t. Now we don’t even have to sort through most of the volume and we can focus on the customers that really need a response or additional support.” – social media cx manager, automotive manufacturing.
- “Sprinklr Social’s AI-powered recommendations and responses allow our social media agents to become better at selling.” – global consumer experience director, retail cosmetics.
To read the full study or request a demo visit https://www.sprinklr.com/unified-social-media-management-forrester-tei-report/.
About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in
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Press
Austin DeArman
pr@sprinklr.com
Source: Sprinklr
