Camping World Launches Multi-Language Initiatives across its Consumer Facing Platforms to Ignite Domestic and International Expansion
Camping World (NYSE: CWH) has launched multi-language initiatives to enhance domestic and international expansion. The first phase, starting with Spanish, will improve consumer platforms across e-commerce, messaging, and digital media. The French rollout is planned for late summer 2021, supporting expansion into Canada. With over 170 SuperCenters, Camping World aims to bolster its offerings in recreational products and services. CEO Marcus Lemonis emphasized the importance of a seamless shopping experience for consumers, which reflects diligent market adaptation.
- Launch of multi-language initiatives to enhance customer experience.
- First phase focusing on Spanish aims to tap into a broader audience.
- French language rollout planned for late summer 2021 to support Canadian expansion.
- Strong position as the largest RV and outdoor retailer in the U.S.
- None.
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer, today announced the launch of multi-language initiatives intended to ignite domestic and international expansion. Initiatives should result in enhancements to its consumer facing platforms including but not limited to ecommerce, instore consumer messaging, RV rental/peer to peer consumer network, digital and social media activities, consumer shows and publications, and call centers.
“We continue to hear and see changes in the American and International consumer,” said Marcus Lemonis, CEO and Chairman of Camping World Holdings. “As the industry leader, we have a responsibility to ensure the shopping and buying experience for recreational products is seamless regardless of the consumer’s language.”
Phase 1 of the program is expected to launch with the Spanish conversion later this summer. Phase 2, planned for late summer 2021, initiates the French language conversion which addresses the company’s desire for expansion of its ecommerce and store footprint in Canada to complement the tens of thousands of long time Good Sam Members and Good Sam Partner Parks.
Camping World Holdings, the nation’s largest network of RV and outdoor lifestyle centric locations, currently owns and operates over 170 SuperCenters nationwide and a comprehensive e-commerce platform, specializing in RV sales and service, RV parts and accessories, outdoor lifestyle products, and its entire portfolio of Good Sam products and services. The Company expects to continue to expand and evolve its digital offerings through initiatives that better serve its customers' outdoor, RV and camping needs.
Camping World is always looking for seasoned and professional RV sales associates, technicians, and retail support to assist with locations across the country. Individuals interested in applying for a position may visit http://www.campingworldcareers.com/.
About Camping World Holdings, Inc.
Camping World Holdings, headquartered in Lincolnshire, Illinois, is America’s leading recreational vehicle and outdoor retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair, other outdoor and active sports products, and the industry’s broadest and deepest range of services, protection plans, products and resources. Since the Company's founding in 1966, Camping World has grown to become one of the most well-known destinations for everything RV, with more than 170 locations in 38 states and a comprehensive e-commerce platform. For more information, visit www.CampingWorld.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Camping World and other matters. All statements other than statements of historical facts contained in this press release may be forward-looking statements. Statements regarding our future initiatives, domestic and international expansions and ecommerce and store footprint expansions are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ “expects,” ‘‘expected,’’ ‘‘plans,’’ ‘‘anticipates,’’ ‘‘could,’’ ‘‘intends,’’ “intended,” ‘‘targets,’’ ‘‘projects,’’ ‘‘contemplates,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘predicts,’’ ‘‘potential’’ or ‘‘continue’’ or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including the important factors discussed under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2019, as updated in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020, and our other reports filed with the SEC. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the Securities and Exchange Commission.
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