Introducing the CVS Health® app: Your go-to companion for health & wellness
CVS Health (NYSE: CVS) has launched the new CVS Health app, succeeding the CVS Pharmacy app, designed to streamline healthcare management and improve customer experience. The app integrates multiple features including family prescription management across CVS Pharmacy stores, Caremark mail orders, and Specialty pharmacies, immunization scheduling, and health spending tracking for eligible Caremark and Aetna members.
Key features include faster in-store prescription pickups via personalized barcodes, AI-powered search functionality, and a redesigned home screen with personalized health recommendations. The app also provides wellness content through partnerships with Everyday Health and Headspace. Future enhancements planned for 2025 include personalized recommendations for chronic condition management, conversational AI chat, and enhanced integration with Aetna and Caremark services.
With 60 million digital customers, CVS Health aims to make healthcare more accessible, affordable, and convenient through this comprehensive digital solution.
CVS Health (NYSE: CVS) ha lanciato la nuova app CVS Health, che sostituisce l'app CVS Pharmacy, progettata per semplificare la gestione della salute e migliorare l'esperienza del cliente. L'app integra diverse funzionalità tra cui la gestione delle prescrizioni familiari presso i negozi CVS Pharmacy, ordini per corrispondenza Caremark e farmacie specializzate, pianificazione delle vaccinazioni e monitoraggio delle spese sanitarie per i membri idonei di Caremark e Aetna.
Le funzionalità principali includono ritiri più rapidi delle prescrizioni in negozio tramite codici a barre personalizzati, funzionalità di ricerca alimentata dall'IA e una schermata principale ridisegnata con raccomandazioni sanitarie personalizzate. L'app fornisce anche contenuti sul benessere attraverso collaborazioni con Everyday Health e Headspace. Tra i miglioramenti futuri previsti per il 2025 ci sono raccomandazioni personalizzate per la gestione delle malattie croniche, chat con IA conversazionale e integrazione migliorata con i servizi Aetna e Caremark.
Con 60 milioni di clienti digitali, CVS Health mira a rendere l'assistenza sanitaria più accessibile, conveniente e a buon mercato attraverso questa soluzione digitale completa.
CVS Health (NYSE: CVS) ha lanzado la nueva aplicación CVS Health, que reemplaza a la aplicación CVS Pharmacy, diseñada para optimizar la gestión de la salud y mejorar la experiencia del cliente. La aplicación integra múltiples funciones, incluyendo la gestión de recetas familiares en las tiendas CVS Pharmacy, pedidos por correo de Caremark y farmacias especializadas, programación de inmunizaciones y seguimiento de gastos de salud para los miembros elegibles de Caremark y Aetna.
Las características clave incluyen recogidas de recetas en tienda más rápidas a través de códigos de barras personalizados, capacidad de búsqueda impulsada por IA, y una pantalla de inicio rediseñada con recomendaciones personalizadas de salud. La aplicación también proporciona contenido de bienestar a través de asociaciones con Everyday Health y Headspace. Los futuros desarrollos planeados para 2025 incluyen recomendaciones personalizadas para la gestión de condiciones crónicas, chat de IA conversacional, y una integración mejorada con los servicios de Aetna y Caremark.
Con 60 millones de clientes digitales, CVS Health busca hacer que la atención médica sea más accesible, asequible y conveniente a través de esta solución digital integral.
CVS Health (NYSE: CVS)는 CVS Pharmacy 앱을 대체하는 새로운 CVS Health 앱을 출시했습니다. 이 앱은 헬스케어 관리를 간소화하고 고객 경험을 개선하기 위해 설계되었습니다. 앱은 CVS Pharmacy 매장에서의 가족 처방전 관리, Caremark 우편 주문 및 전문 약국, 예방 접종 일정 및 자격을 갖춘 Caremark 및 Aetna 회원을 위한 건강 지출 추적 등 여러 기능을 통합하고 있습니다.
주요 기능으로는 개인화된 바코드를 통한 빠른 매장 내 처방전 수령, AI 기반 검색 기능, 개인화된 건강 추천이 포함된 재설계된 홈 화면이 있습니다. 이 앱은 Everyday Health와 Headspace와의 협력을 통해 웰니스 콘텐츠도 제공합니다. 2025년을 위한 향후 계획된 개선 사항에는 만성 질환 관리를 위한 개인화된 추천, 대화형 AI 채팅 및 Aetna 및 Caremark 서비스와의 통합 강화가 포함됩니다.
6000만 디지털 고객과 함께, CVS Health는 이 종합 디지털 솔루션을 통해 헬스케어를 더 접근 가능하고, 저렴하며, 편리하게 만들고자 합니다.
CVS Health (NYSE: CVS) a lancé la nouvelle application CVS Health, qui remplace l'application CVS Pharmacy, conçue pour simplifier la gestion des soins de santé et améliorer l'expérience client. L'application intègre plusieurs fonctionnalités, y compris la gestion des prescriptions familiales dans les pharmacies CVS, les commandes par courrier Caremark et les pharmacies spécialisées, la planification des vaccinations et le suivi des dépenses de santé pour les membres éligibles de Caremark et Aetna.
Les fonctionnalités clés comprennent des retraits de prescriptions en magasin plus rapides grâce à des codes-barres personnalisés, une fonction de recherche alimentée par l'IA, et un écran d'accueil repensé avec des recommandations de santé personnalisées. L'application fournit également du contenu bien-être grâce à des partenariats avec Everyday Health et Headspace. Les améliorations futures prévues pour 2025 comprennent des recommandations personnalisées pour la gestion des maladies chroniques, une discussion avec une IA conversationnelle, et une intégration renforcée avec les services Aetna et Caremark.
Avec 60 millions de clients numériques, CVS Health vise à rendre les soins de santé plus accessibles, abordables et pratiques grâce à cette solution numérique complète.
CVS Health (NYSE: CVS) hat die neue CVS Health-App gestartet, die die CVS Pharmacy-App ersetzt und darauf abzielt, das Gesundheitsmanagement zu optimieren und die Kundenerfahrung zu verbessern. Die App integriert mehrere Funktionen, darunter die Verwaltung von Familienrezepten in CVS Pharmacy-Filialen, Caremark-Bestellungen per Post und Spezialapotheken, Impfstoffplanung sowie die Verfolgung von Gesundheitsausgaben für berechtigte Caremark- und Aetna-Mitglieder.
Zu den wichtigsten Funktionen gehören schnellere Abholungen von Rezepten im Geschäft über personalisierte Barcodes, eine KI-gestützte Suchfunktion und ein neu gestalteter Startbildschirm mit personalisierten Gesundheitsempfehlungen. Die App bietet auch Inhalte zu Gesundheit und Wohlbefinden durch Partnerschaften mit Everyday Health und Headspace. Zukünftige Verbesserungen, die für 2025 geplant sind, umfassen personalisierte Empfehlungen für das Management chronischer Erkrankungen, einen dialogorientierten KI-Chat und eine verbesserte Integration mit den Dienstleistungen von Aetna und Caremark.
Mit 60 Millionen digitalen Kunden strebt CVS Health an, die Gesundheitsversorgung durch diese umfassende digitale Lösung zugänglicher, erschwinglicher und bequemer zu gestalten.
- Integration of multiple healthcare services into a single platform
- Large existing digital customer base of 60 million users
- Enhanced efficiency through AI-powered features and personalized recommendations
- Potential for increased customer retention through comprehensive service integration
- Some features still in testing phase or to select stores
- Several key functionalities planned but not yet implemented
Insights
This app launch represents a strategic pivot that positions CVS at the forefront of digital health transformation. With 60 million digital customers, the unified platform creates significant operational leverage and customer engagement opportunities. The integration of prescription management, immunization scheduling and benefits access addresses key friction points in the healthcare journey, potentially reducing customer churn and increasing service utilization.
The implementation of AI-powered features, including conversational AI and personalized recommendations, signals a sophisticated approach to customer engagement. This technology stack could drive operational efficiencies through automated customer service and predictive analytics for inventory management. The partnerships with Headspace and Everyday Health also indicate a strategic move towards holistic wellness, expanding CVS's value proposition beyond traditional pharmacy services.
Key competitive advantages include:
- Cross-platform integration across CVS Pharmacy, Caremark and Aetna services, creating ecosystem lock-in
- AI-powered personalization and search capabilities, improving user experience and engagement
- Digital commerce features like barcode-based checkout and locked cabinet access, streamlining in-store operations
The app's success could significantly impact CVS's market position by:
- Reducing customer acquisition costs through improved digital engagement
- Increasing average revenue per user through cross-selling opportunities
- Strengthening CVS's competitive moat against both traditional competitors and digital health startups
A single app for consumers' whole health that provides convenience, savings and ease
"As a company, we are super focused on improving the health care experience," says Tilak Mandadi, Executive Vice President at CVS Health. "The CVS Health app will make it easier for our customers to access and manage their health and care, save time and money, and make informed decisions about their health."
The app, a successor to the CVS Pharmacy® app and one of many initiatives underway at CVS Health to improve the health care experience, is designed to become a single app for consumers' whole health with new features that include:
A single place to manage your health care:
- Ability to manage prescriptions for the entire family across CVS Pharmacy stores, CVS Caremark® mail orders and CVS Specialty® pharmacies, with convenient delivery and fulfillment options and full transparency into prescription order status and cost.
- Simple and fast immunization scheduling for the whole family with industry-leading group and multi-shot scheduling and easy-to-find appointments.
- Easy access to health spending and benefit details for eligible CVS Caremark and Aetna® members.
A simple in-store solution to help you save time and money:
- Faster, easier in-store prescription pickups for consumers by using a personalized barcode to expedite checkout.
- Savings offers and the capability — being tested in a handful of stores — to use the app to open locked display cabinets for easier access to merchandise.
Easy access to timely, personalized updates:
- A redesigned and personalized home screen that features a health "to do" list and recommendations, including reminders to refill medications, updates on upcoming appointments and savings opportunities.
- Enhanced, AI-powered search that helps consumers locate products, services and information from across CVS Health and select third-party content providers.
- Health and wellness content offered through external partnerships, including thousands of educational articles from Everyday Health — all reviewed by medical professionals — as well as guided meditations from Headspace.
Many of these enhancements to the app were underway throughout 2024. CVS Health will continue adding new app capabilities and features this year that will make it even more convenient, affordable and simple for consumers to access the care they need, including:
- Patients managing chronic health conditions will have access to personalized recommendations and educational content that guide them along their care journey and provide details on relevant cost savings and copay assistance programs.
- A new conversational AI chat experience that enables patients to check medication refills, status of their orders and more.
- Continued and enhanced integration with Aetna, Caremark and other parts of CVS Health to create a unified experience for consumers.
- New digital offerings and partnerships designed to help consumers find the holistic care and support they need for their health and wellness journey.
"The app is the health concierge and guide for all consumers," says Tony Ambrozie, Senior Vice President and Chief Digital and Technology Officer, CVS Health Pharmacy and Consumer Wellness. "With 60 million digital customers, we are excited to continue to innovate and bring best-in-class and first-in-industry capabilities to our customers."
To download the app, visit: CVS Health mobile app, Apple App Store or Google Play.
About CVS Health
CVS Health® is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues — including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health — whether that's managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system — and their personal health care — by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Follow @CVSHealth on social media.
Media contact
Tara Burke
203-212-1059
Tara.Burke@CVSHealth.com
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SOURCE CVS Health
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