MI New York Welcomes Commvault as Associate Partner for 2024 Season

Rhea-AI Summary

Commvault has announced its sponsorship of the MI New York cricket team for the 2024 Major League Cricket season. This partnership aims to increase the visibility of cricket in the U.S. and engage with cricket fans through various initiatives such as watch parties, contests, and clinics. The Commvault logo will be featured on jerseys, stadium signage, and across TV and social media platforms. The sponsorship also emphasizes community engagement, offering tickets to local charitable initiatives. The collaboration aims to educate a broader audience about resilience, both on and off the field.

Positive

• Commvault's sponsorship of MI New York increases brand visibility across multiple platforms, including TV, social media, and stadium signage.
• The partnership offers opportunities for direct engagement with cricket fans through watch parties, contests, and clinics.
• Community engagement is emphasized, with ticket offerings to local charitable initiatives, potentially improving corporate social responsibility image.
• The sponsorship aligns with Commvault's mission of promoting resilience, a key value in both cricket and cyber resilience.

Negative

• The financial details of the sponsorship deal are not disclosed, making it unclear how it will impact Commvault's financials.
• Sponsorship costs may not yield a direct financial return, posing a risk of unrecouped investment.
• The effectiveness of this sponsorship in converting cricket fans into Commvault customers is uncertain, given the niche market overlap.
• Potential backlash if the sponsored activities do not resonate well with the target audience, affecting brand perception.

TINTON FALLS, N.J., June 3, 2024 /PRNewswire/ -- Commvault, a leading provider of cyber resilience and data protection solutions for hybrid cloud organizations, today announced its sponsorship of the MI New York, the defending champions of Major League Cricket (MLC).

Anna Griffin, Chief Market Officer at Commvault, shared her excitement: "Sponsoring the MI New York cricket team is Commvault's opportunity to support one of the most dynamic and fast-growing sports in the world. It's a no-brainer! This partnership not only allows us to engage with cricket fans but also reinforces our dedication to fostering community and resilience. We're excited to share the Commvault spirit and support the MI New York team on their journey. We're thrilled to connect with cricket fans and bring the Commvault spirit to the pitch."

Cricket fans get ready to join Commvault in supporting the MI New York team! Look for the Commvault logo on jerseys, stadium signage, and across TV and social media platforms. Commvault's sponsorship will feature exciting opportunities to engage with fans, including exclusive watch parties, contests, and cricket clinics with professional players. Fans, partners, and customers will also have the chance to join these events in Dallas and Morrisville stadiums and help fuel our connection with the cricket community. Additionally, as part of our commitment to community engagement, tickets in both locations may be offered to local charitable initiatives, ensuring that more people can experience the excitement of the game!

"MI New York is excited to team up with Commvault. This partnership is a testament to the growing appeal of cricket in the U.S. and reflects our shared commitment to excellence and developing the cricket ecosystem in America," MI New York said in a statement. "Together, we aim to bring the excitement of cricket to new audiences and demonstrate the importance of resilience both on and off the field. We look forward to a successful season and a partnership that brings fans closer to the action."

Cricket is the second most watched sport globally, with over 2.5 billion fans. As cricket's popularity surges in the United States, Commvault's collaboration with MI New York aims to bring the thrill of the game to a broader, more diverse audience and serves as an opportunity to educate an untapped global fanbase about the importance of resilience – critical knowledge that is applicable to both personal and professional life, whether on the pitch or in a Commvault Cleanroom defending against cyber attacks.

Tune In and Support
Join Commvault in supporting the MI New York team as they kick off the season on July 5th. For more details on the schedule and how to watch, visit Commvault's official blog.

About Commvault

Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience, helping more than 100,000 organizations keep data safe and businesses resilient and moving forward. Today, Commvault offers the only cyber resilience platform that combines the best data security and rapid recovery at enterprise scale across any workload, anywhere—at the lowest TCO.

About MI New York

MI New York is a T20 cricket team which plays in the Major League Cricket. Established in 2023, MI New York are the inaugural and defending champions of  MLC. MI New York is part of the MI family, which has won 10 titles across various leagues across the world.

Since its inception in 2008, Mumbai Indians has been one of the most successful teams in the Indian Premier League. It is owned by Indiawin Sports Pvt. Ltd, a subsidiary of Reliance Industries, one of India's largest conglomerates.

Today MI is a global cricketing force, with five T20 teams spanning three continents, and four countries including both men and women. The year 2023 marked a pivotal moment for the MI family, as it established Mumbai Indians in the women's Premier League, along with MI Cape Town in SA20, MI Emirates in ILT20, and MI New York in MLC.

Over 17 years, MI's dedication and commitment to improving the cricketing eco-system, have resulted in 10 league titles, including 5 IPL championships, 2 Champions League victories, and the inaugural WPL and MLC wins in 2023 and IL20 in 2024.

Investor Relations Contact:
Michael J. Melnyk, CFA
Commvault
646-522-6160
mmelnyk@commvault.com  

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SOURCE COMMVAULT

FAQ

What is the significance of Commvault's sponsorship with MI New York?

Commvault's sponsorship aims to boost the visibility of cricket in the U.S. and engage with fans through various initiatives.

When will the MI New York cricket season begin?

The MI New York cricket season will begin on July 5th, 2024.

How will Commvault engage with cricket fans during the MI New York season?

Commvault will engage with fans through watch parties, contests, and cricket clinics with professional players.

What are the benefits of Commvault's sponsorship for the community?

Commvault's sponsorship includes offering tickets to local charitable initiatives, enhancing community engagement.

Where can fans find more information about the MI New York cricket season and Commvault's involvement?

Fans can visit Commvault's official blog for more details on the schedule and how to watch the games.