Natalie King & Laura Vasseur: Building Relationships at Covia Through Effective Marketing
Covia highlights the contributions of two marketing team members, Natalie King and Laura Vasseur, based in Huntersville, North Carolina. Natalie, the Brand Activation Manager, and Laura, the Senior Creative Designer and Digital Specialist, play important roles in building customer relationships through effective marketing.
Laura's responsibilities include website management, digital ad campaigns, and packaging design. Natalie works closely with sales and strategic marketing teams to create tailored solutions for diverse markets. Together, they develop marketing campaigns that resonate with different customer segments, such as the successful 'Don't Fear the Filler' campaign.
The team is exploring innovative ways to connect with customers, including remastering older marketing videos and launching new products like LUMINEX™ and CRISTOBALEX™. Both team members also pursue personal interests, with Laura engaging in various artistic endeavors and Natalie actively volunteering in her community.
Covia mette in evidenza i contributi di due membri del team marketing, Natalie King e Laura Vasseur, basati a Huntersville, North Carolina. Natalie, Manager dell'Attivazione del Marchio, e Laura, Designer Creativa Senior e Specialista Digitale, svolgono ruoli importanti nel costruire relazioni con i clienti attraverso un marketing efficace.
Le responsabilità di Laura includono la gestione del sito web, campagne pubblicitarie digitali e design del packaging. Natalie collabora strettamente con i team di vendita e di marketing strategico per creare soluzioni su misura per diverse aree di mercato. Insieme, sviluppano campagne di marketing che risuonano con diversi segmenti di clienti, come la fortunata campagna 'Don't Fear the Filler'.
Il team sta esplorando modi innovativi per connettersi con i clienti, inclusa la rimasterizzazione di video di marketing più vecchi e il lancio di nuovi prodotti come LUMINEX™ e CRISTOBALEX™. Entrambi i membri del team perseguono anche interessi personali, con Laura impegnata in varie attività artistiche e Natalie che svolge volontariato attivamente nella sua comunità.
Covia destaca las contribuciones de dos miembros del equipo de marketing, Natalie King y Laura Vasseur, quienes están ubicados en Huntersville, Carolina del Norte. Natalie, la Gerente de Activación de Marca, y Laura, la Diseñadora Creativa Senior y Especialista Digital, desempeñan papeles importantes en la construcción de relaciones con los clientes a través de un marketing eficaz.
Las responsabilidades de Laura incluyen la gestión del sitio web, campañas publicitarias digitales y diseño de embalaje. Natalie trabaja en estrecha colaboración con los equipos de ventas y marketing estratégico para crear soluciones personalizadas para diversos mercados. Juntas, desarrollan campañas de marketing que resuenan con diferentes segmentos de clientes, como la exitosa campaña 'Don't Fear the Filler'.
El equipo está explorando maneras innovadoras de conectarse con los clientes, incluyendo la remasterización de videos de marketing más antiguos y el lanzamiento de nuevos productos como LUMINEX™ y CRISTOBALEX™. Ambas miembros del equipo también persiguen intereses personales, con Laura involucrándose en diversas actividades artísticas y Natalie participando activamente como voluntaria en su comunidad.
Covia는 Natalie King와 Laura Vasseur 두 마케팅 팀 구성원의 기여를 강조합니다. 이들은 노스캐롤라이나주 헌터스빌에 위치해 있습니다. 브랜드 활성화 매니저인 Natalie와 수석 크리에이티브 디자이너이자 디지털 전문가인 Laura는 효과적인 마케팅을 통해 고객 관계를 구축하는 중요한 역할을 합니다.
Laura의 책임에는 웹사이트 관리, 디지털 광고 캠페인 및 포장 디자인이 포함됩니다. Natalie는 영업 및 전략적 마케팅 팀과 긴밀하게 협력하여 다양한 시장을 위한 맞춤형 솔루션을 만듭니다. 그들은 함께 'Don't Fear the Filler'와 같은 다양한 고객 세그먼트와 공감하는 마케팅 캠페인을 개발합니다.
팀은 고객과의 연결을 위한 혁신적인 방법을 탐색하고 있으며, 이전 마케팅 비디오를 리마스터링하고 LUMINEX™ 및 CRISTOBALEX™와 같은 새로운 제품을 출시하고 있습니다. 두 팀원 모두 개인적인 관심사를 추구하고 있으며, Laura는 다양한 예술 활동에 참여하고 Natalie는 지역 사회에서 자원봉사를 하고 있습니다.
Covia met en avant les contributions de deux membres de l'équipe marketing, Natalie King et Laura Vasseur, basées à Huntersville, Caroline du Nord. Natalie, la Responsable de l'Activation de la Marque, et Laura, la Designer Créative Senior et Spécialiste Digitale, jouent des rôles importants dans la construction de relations avec les clients grâce à un marketing efficace.
Les responsabilités de Laura incluent la gestion du site web, les campagnes publicitaires numériques et la conception d'emballages. Natalie travaille en étroite collaboration avec les équipes de vente et de marketing stratégique pour créer des solutions sur mesure pour divers marchés. Ensemble, elles développent des campagnes marketing qui résonnent avec différents segments de clients, comme la campagne réussie 'Don't Fear the Filler'.
L'équipe explore des moyens innovants de se connecter avec les clients, y compris le remastering de vidéos marketing plus anciennes et le lancement de nouveaux produits tels que LUMINEX™ et CRISTOBALEX™. Les deux membres de l'équipe poursuivent également des intérêts personnels, Laura s'engage dans diverses activités artistiques et Natalie fait du bénévolat activement dans sa communauté.
Covia hebt die Beiträge von zwei Mitgliedern des Marketingteams hervor, Natalie King und Laura Vasseur, die in Huntersville, North Carolina, ansässig sind. Natalie, die Managerin für Markenaktivierung, und Laura, die Senior Creative Designerin und Digital Specialist, spielen eine wichtige Rolle beim Aufbau von Kundenbeziehungen durch effektives Marketing.
Laus Aufgaben umfassen das Management der Website, digitale Werbekampagnen und Verpackungsdesign. Natalie arbeitet eng mit den Vertriebs- und strategischen Marketingteams zusammen, um maßgeschneiderte Lösungen für verschiedene Märkte zu entwickeln. Gemeinsam entwerfen sie Marketingkampagnen, die bei unterschiedlichen Kundensegmenten Anklang finden, wie zum Beispiel die erfolgreiche Kampagne 'Don't Fear the Filler'.
Das Team erkundet innovative Möglichkeiten, um mit den Kunden in Kontakt zu treten, darunter das Remastern älterer Marketingvideos und die Einführung neuer Produkte wie LUMINEX™ und CRISTOBALEX™. Beide Teammitglieder verfolgen auch persönliche Interessen, wobei Laura sich in verschiedenen künstlerischen Projekten engagiert und Natalie aktiv in ihrer Gemeinde ehrenamtlich arbeitet.
- Effective marketing strategies tailored to diverse customer segments
- Successful 'Don't Fear the Filler' campaign addressing customer concerns
- Innovative approach to remastering older marketing videos for cost-effective content creation
- Launch of new products LUMINEX™ and CRISTOBALEX™
- None.
NORTHAMPTON, MA / ACCESSWIRE / October 22, 2024 / Covia
Natalie King and Laura Vasseur discuss their careers at Covia and how effective marketing is essential to building and strengthening customer relationships.
Covia takes time to acknowledge the dedication and leadership of Team Members who have made a significant impact on the job or in their communities by sharing their stories. Today we are happy to recognize two team members from our marketing team based in Huntersville, North Carolina - Natalie King, Brand Activation Manager, and Laura Vasseur, Senior Creative Designer and Digital Specialist. Natalie and Laura have been invaluable members of Covia's team over the years - working to build relationships with customers through effective marketing. Read on to learn more about Natalie and Laura's journey with Covia.
Unexpected Paths
Laura earned her undergraduate degree in art with a concentration in design from the University of North Carolina. While she originally went to school to become a physical therapist, she shifted her focus to design thanks to the encouragement of one of her professors. "I think back and realize I am so grateful for their encouragement every day," Laura said. After finishing her studies, she had a variety of design jobs - working for a yearbook company, thread company, wind instrument company, and as a traveling artist. "I realized everybody needs marketing and design. It doesn't matter what industry you're in." Laura took advantage of those varied experiences, further developing the design skills she brought with her to Covia.
Natalie also took a different path to get to her current role at Covia. She earned her BSM in business administration with a concentration in marketing from the University of North Carolina. She started her career in the casino industry in Atlantic City, working on special events and database management. When the company she worked for opened a new casino in Philadelphia, Pennsylvania, Natalie moved to become their advertising and social media manager. In that role, she worked on ad creation, billboards, commercials, radio spots, and sponsorships with local sport teams. On her unique work experience, Natalie said, "I eventually found my way to Covia - trading in the glitz and glamor of Atlantic City to help sell sand."
Building Connections
Laura's work at Covia involves frequent research and coordination with the sales team. Laura often works on Covia's website, updating content about our products and markets, updating layouts and templates, and developing landing pages for upcoming trade shows and product launches. She also helps develop, track, and report on digital ad campaigns. Laura's work helps ensure Covia's digital presence reflects our values and meets our customers' preferences and needs.
On top of her digital work, Laura oversees the design of Covia's packaging material. For instance, Laura designs the appearance of the 50-pound bags of mineral products that get sent out to customers, adding branding and critical legal information to ensure compliance and uniformity. Her keen eye for design plays an important role in how our customers view and interact with Covia's products.
Natalie works closely with the sales team and the strategic marketing team to identify focus areas for Covia's customers and how Covia can help create an innovative solution to support their unique ideas and opportunities. Because Covia serves such a wide variety of markets, Natalie and her team work to be adaptable, creating messages that make a connection with each of those different customers.
Natalie noted, "We need to be able to speak to those different groups - making sure Covia can create a unique solution tailored to those industries. Our golf market is going to have different opportunities than our customers in architectural coatings." Thanks to Natalie, Laura, and our marketing team, Covia has been able to better understand our audiences, which guides our approach and the services offered.
Natalie and Laura work closely with both Covia's strategic marketing team, who conduct deep dives into potential applications that can be marketed, and Covia's sales team. Working with both teams, Natalie and Laura help identify the key solutions that Covia's marketing campaigns should focus on. They tailor the messaging and creative [____] to resonate with the different end markets and customer segments that Covia serves. Leveraging customer insights from the sales team and market research from the strategy team, Natalie and Laura determine what our customers might need and how Covia can deliver that solution.
Marketing Campaigns that Inspire
Covia delivers more than just high-quality minerals and mineral solutions. We are an industry leader that is constantly troubleshooting and seeking unique ways to support customers' success. We're able to deliver these innovative solutions to our customers because team members like Laura, Natalie, and others on the marketing team are great at researching, communicating, problem-solving, and using marketing to strengthen our relationship with our customers.
A great example of this is Laura and the marketing team's work on the "Don't Fear the Filler" advertising campaign. The campaign was in response to the growing concern with the use of "fillers" in plastic films, which can result in a cloudy final product. Covia's mineral fillers are carefully engineered to have very little negative effect on film clarity, providing a high-quality product that our customers have come to expect over the years.
The campaign, which has been running for a year now, was an exciting one to take on. Laura commented, "I had a good time working on the project. ‘Don't Fear the Filler' is such a fun tag line, and it was nice to create a campaign that has resonated with our customers."
From our trade show booth to our digital ads, the powerful message and attention-grabbing headlines and visuals of this campaign successfully connected with our customers and demonstrated why our solutions are different.
Innovations and Personal Projects
Covia's marketing team is hard at work to find new and exciting ways to connect with our customers. Laura and her team have begun releasing a series of videos that use innovative technologies to remaster older marketing videos, such as a recent one featuring the Minbloc® High-Clarity antiblock additive. "This gives us more opportunities to share our messages in different places without committing to new video shoots," Laura said. The final product was showcased at our tradeshow booth and on our digital channels. "I'm excited about the possibilities of remastering more videos in the future."
Natalie, who helped launch Covia's LUMINEX™ ultrawhite filler and CRISTOBALEX™ ultrawhite reflective filler, particularly enjoys working on product launches.
"I'm excited to see products come to market. It gives us opportunities to create campaigns - helping these products from the ground level to the marketplace," Natalie said. "Product launches are fun. You get to be creative - come up with names, figure out how to deliver the messages to the public, and find out who the best audience is for a particular product message. It's very exciting."
For Laura, who has always been artistic, creativity does not end at work. From photography to painting and graphic design, Laura is always looking for new and exciting ways to practice her craft in her free time. "I would say I'm honing my skills, but it's more about having fun," she commented.
Covia provides Natalie more than just a career, but a way to pursue her passion for volunteering. Natalie added, "I may not be the creative guru Laura is, but the emphasis that Covia places on volunteering is near and dear to my heart." Natalie, an active volunteer in her community, enjoys utilizing Covia's volunteer PTO program to give back to organizations that matter to her - such as the local nonprofit Angels and Sparrows.
View additional multimedia and more ESG storytelling from Covia on 3blmedia.com.
Contact Info:
Spokesperson: Covia
Website: https://www.3blmedia.com/profiles/covia
Email: info@3blmedia.com
SOURCE: Covia
View the original press release on accesswire.com
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