Cunard sees strongest start to Wave in the last decade

Rhea-AI Summary

Cunard, the luxury cruise line, reported record bookings in the first week of January 2023, surpassing any similar period in the last decade. Strong demand is noted for 2023 and 2024 sailings, particularly for summer itineraries and the maiden season of Queen Anne. Carnival UK president, Sture Myrmell, highlighted significant marketing efforts, including TV advertising, aimed at reaching new audiences. This surge in bookings follows two strong booking periods in 2022, indicating a positive outlook for Cunard's upcoming voyages.

Positive

• Record bookings in the first week of January 2023, exceeding the last decade.
• Increased marketing investment and successful outreach to new audiences.
• Strong demand for 2023 and 2024 sailings, especially for Queen Anne's maiden season.

Negative

• None.

SOUTHAMPTON, United Kingdom, Jan. 24, 2023 /PRNewswire/ -- Cunard has reported that in the first week of January it has booked more guests than any equivalent period in the last decade.

The luxury brand has seen strong booking momentum across 2023 and 2024 sailings, with summer itineraries and Queen Anne's maiden season proving to be particularly popular with guests.

Carnival UK president, Sture Myrmell said, "Following two of our strongest booking periods in 2022, we have seen unparalleled bookings during the start of Wave."

"We've increased our marketing investment significantly, including the use of TV advertising for the first time as we reach and appeal to new audiences."

"It's clear that guests are looking forward to stepping back on board both in the UK and across all our global markets."

_{For more information about Cunard, or to book a voyage, visit www.cunard.com.}

Notes to Editors

For further press information in the UK, please contact: 

• Sam Cole, sam.cole@cunard.co.uk, +44 (0)7901 275162
• Hannah Reay, Hannah.reay@cunard.co.uk, +44 (0)7833 855743

For further press information in North America, please contact: 
Jackie Chase, Cunard, 310-926-7686, jchase@cunard.com 
Cindy Adams, cindy@mgamediagroup.com 

Social Media 
Facebook: www.facebook.com/cunard 
Twitter: www.twitter.com/cunardline 
YouTube: www.youtube.com/wearecunard 
Instagram: www.instagram.com/cunardline 

Media Assets (for media only)
Cunard photography is available online at https://cunard.assetbank-server.com  
Email: pressoffice@cunard.co.uk  
Password: Cunard175 

ABOUT CUNARD: 

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships on the North Atlantic, since 1840, celebrating an incredible 182 years of operation.

A pioneer in transatlantic journeys for generations, Cunard is world class.

The Cunard experience is built on fine dining, hand-selected entertainment and outstanding service. From five-star restaurants and in-suite dining to inspiring guest speakers, the library and film screenings, every detail has been meticulously crafted to make the experience unforgettable.

Destinations include Europe, the Caribbean, the Far East and Australia. 

There are currently three Cunard ships, Queen Mary 2, Queen Elizabeth and Queen Victoria and a fourth ship, Queen Anne, will be entering service in early 2024. This investment is part of the company's ambitious plans for the future of Cunard globally and will be the first time since 1999 that Cunard will have four ships in simultaneous service. 

Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).  

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SOURCE Cunard

FAQ

What is Cunard's strongest booking period reported in January 2023?

Cunard reported its strongest booking period in the first week of January 2023, with more bookings than any equivalent time in the last decade.

How has marketing investment changed for Cunard in 2023?

Cunard has significantly increased its marketing investment in 2023, including the use of TV advertising to reach new audiences.

What itineraries are popular with Cunard guests for 2023 and 2024?

Summer itineraries and the maiden season of Queen Anne have proven to be particularly popular with guests for 2023 and 2024.

What company owns Cunard and what are its stock symbols?

Cunard is owned by Carnival Corporation, which is listed under the stock symbols CCL and CUK.