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Innovid (NYSE:CTV) wins 'Best Measurement Tool' in the 2024 Digiday Video & TV Awards for its global converged TV measurement platform providing an unrivaled view of the CTV and linear universe. The platform, fueled by Innovid's ad server processing 1.3 billion video impressions daily, delivers powerful insights on TV campaigns. With over 1,050 certified publishers and thousands of users in 80 countries, Innovid's platform enables real-time reach and performance understanding, automatic actionable insights, and continuous marketing strategy innovation.
Innovid (NYSE:CTV) ha vinto il premio per il 'Miglior Strumento di Misurazione' ai Digiday Video & TV Awards 2024 per la sua piattaforma di misurazione convergente TV globale, che offre una visione senza precedenti dell'universo CTV e lineare. La piattaforma, alimentata dal server di annunci di Innovid che elabora 1,3 miliardi di impressioni video giornaliere, fornisce intuizioni efficaci sulle campagne televisive. Con oltre 1.050 editori certificati e migliaia di utenti in 80 paesi, la piattaforma di Innovid permette la comprensione del reach e delle prestazioni in tempo reale, intuizioni azionabili automatiche e continua innovazione della strategia di marketing.
Innovid (NYSE:CTV) ha ganado el 'Mejor Herramienta de Medición' en los Digiday Video & TV Awards 2024 por su plataforma mundial de medición de TV convergente que proporciona una visión sin igual del universo CTV y lineal. Esta plataforma, impulsada por el servidor de anuncios de Innovid que procesa 1.3 mil millones de impresiones de video diarias, entrega perspectivas poderosas sobre las campañas de televisión. Con más de 1,050 editores certificados y miles de usuarios en 80 países, la plataforma de Innovid permite un entendimiento en tiempo real del alcance y rendimiento, insights automáticos accionables y una continua innovación en la estrategia de mercadotecnia.
Innovid (NYSE:CTV)는 세계적인 통합 TV 측정 플랫폼으로 CTV와 선형 우주에 대한 비교 불가능한 시각을 제공함으로써 2024년 디지데이 비디오 & TV 어워드에서 '최고의 측정 도구'로 선정되었습니다. 이 플랫폼은 매일 13억 개의 비디오 인상을 처리하는 Innovid의 광고 서버에 의해 구동되며, TV 캠페인에 대한 강력한 인사이트를 제공합니다. 1,050개 이상의 인증된 출판사와 80개국에 걸친 수천 명의 사용자를 보유한 Innovid 플랫폼은 실시간 도달 및 성능 이해, 자동 실행 가능한 인사이트, 지속적인 마케팅 전략 혁신을 가능하게 합니다.
Innovid (NYSE:CTV) a remporté le prix du 'Meilleur Outil de Mesure' aux Digiday Video & TV Awards 2024 pour sa plateforme de mesure TV convergée globale offrant une vue inégalée sur l'univers CTV et linéaire. Alimentée par le serveur publicitaire d'Innovid traitant 1,3 milliard d'impressions vidéo quotidiennes, la plateforme livre des insights puissants sur les campagnes TV. Avec plus de 1 050 éditeurs certifiés et des milliers d'utilisateurs dans 80 pays, la plateforme d'Innovid permet une compréhension en temps réel de la portée et des performances, des insights actionnables automatiquement et une innovation continue de la stratégie marketing.
Innovid (NYSE:CTV) hat den Preis für das 'Beste Messwerkzeug' bei den Digiday Video & TV Awards 2024 für seine globale konvergierte TV-Messplattform gewonnen, die einen unvergleichlichen Einblick in das CTV- und Lineare Universum bietet. Die Plattform, angetrieben vom Ad-Server von Innovid, der täglich 1,3 Milliarden Videoimpressionen verarbeitet, liefert leistungsstarke Einblicke in TV-Kampagnen. Mit über 1.050 zertifizierten Publishern und Tausenden von Nutzern in 80 Ländern ermöglicht Innovids Plattform das Verständnis von Reichweite und Leistung in Echtzeit, automatisch umsetzbare Einsichten und kontinuierliche Marketingstrategie-Innovationen.
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Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization
NEW YORK--(BUSINESS WIRE)--
Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that it has won “Best Measurement Tool” in the 2024 Digiday Video & TV Awards, highlighting the companies, campaigns, and technology modernizing video and TV. Innovid is the first to receive recognition within this new category.
Fueled by the scale and automation of Innovid’s ad server – which processes an average of 1.3 billion video impressions a day and collects trillions of data points each year – Innovid delivers an unrivaled view of the CTV and linear universe and powerful, granular, always-on insights on all aspects of TV campaigns in one platform. Innovid’s platform is certified by more than 1,050 publishers and used by thousands of brands, agencies, and publishers in 80 countries to understand real-time reach and performance, make those insights actionable automatically, and continuously innovate their marketing strategies.
“Innovid’s global measurement platform provides an unrivaled view of the CTV and linear universe and allows for instant optimization to continuously improve campaign reach and outcomes,” said Dani Cushion, CMO, Innovid. “We are honored to be recognized by Digiday for our achievements in measurement as we continue to support the industry and drive the future of TV forward.”
Innovid recently added Instant Optimization to its platform, enabling marketers to automatically activate against insights without waiting for human intervention or the use of multiple disparate solutions. Earlier this year, Innovid was also the first to provide granular outcomes measurement across all DSP and SSP ad buys within its platform. By understanding how the combination of end publishers and sellers drove performance, brands and agencies can optimize to cut waste and find the most effective supply paths.
This recognition comes on the heels of Innovid’s newly launched Harmony initiative, which aims to optimize the CTV advertising ecosystem at the infrastructure level. As part of the initiative, Innovid introduced Harmony Direct, the first in a wave of new product innovations, designed to streamline the supply path to its purest form, ensuring more advertiser dollars go toward working media, increasing revenue opportunities for publishers, and creating a more sustainable, transparent path.
About Innovid
Innovid (NYSE:CTV) is a leading enterprise software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.
What award did Innovid (NYSE:CTV) win in the 2024 Digiday Video & TV Awards?
Innovid (NYSE:CTV) won 'Best Measurement Tool' in the 2024 Digiday Video & TV Awards.
How does Innovid's platform provide insights for TV campaigns?
Innovid's platform, fueled by its ad server processing 1.3 billion video impressions daily, delivers powerful, granular, always-on insights on all aspects of TV campaigns.
How many publishers are certified on Innovid's platform?
More than 1,050 publishers are certified on Innovid's platform.
What recent addition did Innovid make to its platform?
Innovid recently added Instant Optimization to its platform, enabling marketers to automatically activate against insights without waiting for human intervention.
What is Innovid's Harmony initiative aimed at?
Innovid's Harmony initiative aims to optimize the CTV advertising ecosystem at the infrastructure level by introducing new product innovations like Harmony Direct.
