Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, & Optimization
Innovid (NYSE:CTV) has launched an in-platform QR code solution for advertisers to create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile. This all-in-one solution allows for the generation of both ads and QR codes, measurement of QR code KPIs, and performance optimization within Innovid's platform. The solution includes 'dynamic QR codes' that automatically direct viewers to specific sales, products, or app stores based on brand goals and viewer devices.
Key benefits include:
- Better understanding of consumer behavior
- Continuous improvement of campaign performance
- Enhanced engagement and shoppable experiences
This integration aims to simplify workflow efficiencies and optimize QR code performance, especially as streaming content, including live sports, shifts from linear to digital channels.
Innovid (NYSE:CTV) ha lanciato una soluzione QR code in piattaforma per gli inserzionisti per creare, consegnare, misurare e ottimizzare i codici QR su CTV, video digitali e dispositivi mobili. Questa soluzione integrata consente la generazione sia di annunci che di codici QR, la misurazione degli KPI dei codici QR e l'ottimizzazione delle performance all'interno della piattaforma di Innovid. La soluzione include 'codici QR dinamici' che reindirizzano automaticamente gli spettatori a vendite specifiche, prodotti o app store in base agli obiettivi del marchio e ai dispositivi degli spettatori.
I principali vantaggi includono:
- Una migliore comprensione del comportamento dei consumatori
- Miglioramento continuo delle performance delle campagne
- Coinvolgimento potenziato e esperienze acquistabili
Questa integrazione mira a semplificare l'efficienza del flusso di lavoro e ottimizzare le performance dei codici QR, specialmente mentre i contenuti in streaming, inclusi gli sport dal vivo, si spostano dai canali lineari a quelli digitali.
Innovid (NYSE:CTV) ha lanzado una solución de código QR en la plataforma para que los anunciantes puedan crear, entregar, medir y optimizar códigos QR en CTV, video digital y dispositivos móviles. Esta solución todo en uno permite generar tanto anuncios como códigos QR, medir los KPI de los códigos QR y optimizar el rendimiento dentro de la plataforma de Innovid. La solución incluye 'códigos QR dinámicos' que dirigen automáticamente a los espectadores a ventas específicas, productos o tiendas de aplicaciones según los objetivos de la marca y los dispositivos de los espectadores.
Los principales beneficios incluyen:
- Una mejor comprensión del comportamiento del consumidor
- Mejora continua del rendimiento de las campañas
- Mayor compromiso y experiencias comprables
Esta integración tiene como objetivo simplificar la eficiencia del flujo de trabajo y optimizar el rendimiento de los códigos QR, especialmente a medida que el contenido en streaming, incluidos los deportes en vivo, se desplaza de canales lineales a digitales.
Innovid (NYSE:CTV)는 광고주가 CTV, 디지털 비디오 및 모바일에서 QR 코드를 생성, 전달, 측정 및 최적화할 수 있도록 하는 플랫폼 내 QR 코드 솔루션을 출시했습니다. 이 올인원 솔루션은 광고와 QR 코드의 생성, QR 코드 KPI의 측정, 그리고 Innovid 플랫폼 내에서 성능 최적화를 가능하게 합니다. 이 솔루션에는 브랜드 목표와 시청자의 디바이스에 따라 특정 판매, 제품 또는 앱 스토어로 자동으로 안내하는 '동적 QR 코드'가 포함되어 있습니다.
주요 이점은 다음과 같습니다:
- 소비자 행동에 대한 더 나은 이해
- 캠페인 성과의 지속적인 개선
- 강화된 참여 및 쇼핑 경험
이 통합의 목적은 워크플로우 효율성을 단순화하고 QR 코드 성능을 최적화하는 것이며, 특히 라이브 스포츠를 포함한 스트리밍 콘텐츠가 선형 채널에서 디지털 채널로 이동함에 따라 더욱 그렇습니다.
Innovid (NYSE:CTV) a lancé une solution de code QR en plateforme permettant aux annonceurs de créer, délivrer, mesurer et optimiser des QR codes sur CTV, vidéo numérique et mobile. Cette solution tout-en-un permet de générer des publicités ainsi que des codes QR, de mesurer les KPI des codes QR et d'optimiser les performances sur la plateforme Innovid. La solution inclut des 'codes QR dynamiques' qui redirigent automatiquement les spectateurs vers des ventes, produits ou boutiques d'applications spécifiques selon les objectifs de la marque et les appareils des spectateurs.
Les principaux avantages incluent :
- Meilleure compréhension du comportement des consommateurs
- Amélioration continue des performances des campagnes
- Engagement renforcé et expériences d'achat
Cette intégration vise à simplifier l'efficacité des flux de travail et à optimiser les performances des codes QR, surtout alors que le contenu en streaming, y compris les sports en direct, passe des canaux linéaires aux canaux numériques.
Innovid (NYSE:CTV) hat eine QR-Code-Lösung in der Plattform eingeführt, die es Werbetreibenden ermöglicht, QR-Codes in CTV, digitalen Videos und mobilen Endgeräten zu erstellen, zu liefern, zu messen und zu optimieren. Diese All-in-One-Lösung erlaubt die Generierung sowohl von Anzeigen als auch von QR-Codes, die Messung der QR-Code-KPIs sowie die Leistungsoptimierung innerhalb der Innovid-Plattform. Die Lösung umfasst 'dynamische QR-Codes', die Zuschauer basierend auf den Marken-Zielen und den Geräten der Zuschauer automatisch zu bestimmten Verkäufen, Produkten oder App-Stores weiterleiten.
Wichtige Vorteile sind:
- Besseres Verständnis des Verbraucherverhaltens
- Ständige Verbesserung der Kampagnenleistung
- Verbesserte Interaktion und Einkaufserlebnisse
Diese Integration zielt darauf ab, die Effizienz des Workflows zu vereinfachen und die Leistung der QR-Codes zu optimieren, insbesondere da Streaming-Inhalte, einschließlich Live-Sport, von linearen zu digitalen Kanälen wechseln.
- Launch of an all-in-one QR code solution within Innovid's platform
- Integration of QR code creation, delivery, measurement, and optimization
- Introduction of 'dynamic QR codes' for targeted viewer experiences
- Potential for improved ad performance and customer behavior insights
- Capability for real-time optimization based on QR code performance
- None.
Insights
Innovid's new in-platform QR code solution marks a significant advancement in ad tech integration. By consolidating QR code creation, delivery, measurement and optimization within a single platform, Innovid addresses a important pain point for advertisers. This streamlined approach could potentially boost operational efficiency and ROI for ad campaigns.
The introduction of dynamic QR codes is particularly noteworthy. These intelligent codes can adapt based on viewer devices and brand goals, potentially increasing conversion rates. However, the real game-changer here is the ability to tie QR codes directly to campaign performance metrics. This level of granular data could provide advertisers with unprecedented insights into consumer behavior and ad effectiveness.
While innovative, the success of this solution will heavily depend on consumer adoption of QR code usage, which has seen fluctuations in popularity. Advertisers should closely monitor engagement rates to gauge the long-term viability of this feature.
Innovid's QR code solution aligns with the growing trend of shoppable media and interactive advertising. As streaming platforms continue to gain market share, particularly in live sports, this tool positions Innovid favorably in the evolving ad tech landscape. The ability to collapse the purchase funnel through immediate engagement could be particularly attractive to e-commerce and direct-to-consumer brands.
However, it's important to consider the potential market saturation of QR code usage in advertising. If overused, it could lead to "QR fatigue" among consumers. Innovid's success will likely hinge on how effectively it can demonstrate measurable improvements in conversion rates and ROI for its clients.
Investors should monitor Innovid's client adoption rates and any reported increases in ad performance metrics to gauge the market reception of this new feature. The company's ability to capitalize on the shift from linear to digital channels could be a key driver of future growth.
Simplifies Workflow Efficiencies & Optimizes QR Code Performance
Innovid clients can now generate both ads and QR codes, measure QR code KPIs along with other metrics, and optimize their performance with insights all in one place. The solution also includes “dynamic QR codes,” which automatically direct viewers to specific sales, products, or app stores, and are customized based on a brand’s specific goal and a viewer’s device.
The addition of the QR code solution within Innovid’s platform empowers advertisers to:
- Better Understand Consumer Behavior: With improved measurement and analytics, advertisers gain valuable insights into ad performance and a timely understanding of customer behavior and interactions. Advertisers can tie QR codes to campaigns and creatives throughout the consumer journey – from ad to purchase.
- Continuously Improve Campaign Performance: With Innovid as the ad server, advertisers can make insights actionable through automatic optimizations. Advertisers can automatically adjust the ad seen based on QR code performance, championing the top-converting creative in real time.
- Enhance Engagement & Shoppable Experiences: QR codes encourage in-the-moment engagement with viewers. As streaming has grown, advertisers have the opportunity to take a more data-driven, direct approach, giving them the ability to capitalize on the moment and collapse the purchase funnel.
“As coveted programming like live sports continues to shift from linear to digital channels, brands are increasingly investing in advanced creative ad formats to engage with and convert audiences,” said Dan Mouradian, SVP, Global Client Solutions, Innovid. “To take advantage of the opportunities to drive engagement with viewers, advertisers cannot be hampered by the time and resources it takes to work with numerous point solutions across QR code management and scan data. Our all-in-one QR code solution has solved that – giving advertisers a better understanding of customer interactions, valuable insights into ad performance, and the ability to optimize in-flight. QR codes are here to stay and Innovid now makes it easier than ever to use them in ways that drive meaningful impact.”
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912672300/en/
Megan Coyle
Megan@innovid.com
Source: Innovid
FAQ
What new feature has Innovid (NYSE:CTV) launched for advertisers?
How does Innovid's new QR code solution benefit advertisers?
What are 'dynamic QR codes' in Innovid's new solution?
How does Innovid's QR code solution impact ad optimization?
