Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
Innovid (NYSE:CTV) has launched Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. This new product provides DSPs with frequency intelligence across a brand's entire media portfolio before bidding, aiming to reduce ad waste, strengthen campaign effectiveness, and improve viewing experiences.
Powered by Innovid's ad server, Harmony Frequency offers holistic frequency intelligence across digital advertising, integrating insights directly into programmatic buying strategies. The solution helps advertisers prevent overexposure, maximize budgets by reallocating spend to underexposed households, and eliminate ad fatigue.
Closed beta tests began earlier this month with leading DSPs, including Yahoo DSP. This launch is part of Innovid's broader Harmony initiative, which aims to optimize advertising at the infrastructure level for improved efficiency, transparency, and ROI.
Innovid (NYSE:CTV) ha lanciato Harmony Frequency, la prima soluzione olistica di gestione della frequenza per la pubblicità CTV e digitale. Questo nuovo prodotto fornisce ai DSP intelligenza sulla frequenza in tutto il portfolio media di un marchio prima delle offerte, con l'obiettivo di ridurre gli sprechi pubblicitari, rafforzare l'efficacia delle campagne e migliorare l'esperienza di visione.
Supportato dal server pubblicitario di Innovid, Harmony Frequency offre intelligenza olistica sulla frequenza nella pubblicità digitale, integrando le informazioni direttamente nelle strategie di acquisto programmatico. La soluzione aiuta gli inserzionisti a prevenire l'iperesposizione, massimizzare i budget riallocando la spesa verso le famiglie meno esposte e eliminare la fatica da pubblicità.
I test beta chiusi sono iniziati all'inizio di questo mese con i principali DSP, tra cui Yahoo DSP. Questo lancio è parte dell'iniziativa più ampia di Innovid, Harmony, che mira a ottimizzare la pubblicità a livello infrastrutturale per migliorare l'efficienza, la trasparenza e il ROI.
Innovid (NYSE:CTV) ha lanzado Harmony Frequency, la primera solución holística de gestión de frecuencia para la publicidad CTV y digital. Este nuevo producto proporciona a los DSP inteligencia sobre la frecuencia en todo el portafolio medio de una marca antes de pujar, con el objetivo de reducir el desperdicio publicitario, fortalecer la efectividad de las campañas y mejorar las experiencias de visualización.
Impulsado por el servidor de anuncios de Innovid, Harmony Frequency ofrece inteligencia holística sobre la frecuencia en la publicidad digital, integrando información directamente en las estrategias de compra programática. La solución ayuda a los anunciantes a prevenir la sobreexposición, maximizar presupuestos reasignando el gasto a hogares con menos exposición y eliminar la fatiga publicitaria.
Las pruebas beta cerradas comenzaron a principios de este mes con destacados DSP, incluido Yahoo DSP. Este lanzamiento es parte de la iniciativa más amplia de Innovid, Harmony, que busca optimizar la publicidad a nivel de infraestructura para mejorar la eficiencia, la transparencia y el ROI.
Innovid (NYSE:CTV)가 CTV 및 디지털 광고를 위한 첫 번째 전체적인 빈도 관리 솔루션인 Harmony Frequency를 출시했습니다. 이 새로운 제품은 DSP에 브랜드의 전체 미디어 포트폴리오에 대한 빈도 지능을 제공하여 입찰 전에 광고 낭비를 줄이고, 캠페인 효과를 강화하며, 시청 경험을 개선하는 것을 목표로 합니다.
Innovid의 광고 서버로 구동되는 Harmony Frequency는 디지털 광고 전반에 걸쳐 전체적인 빈도 지능을 제공하며, 프로그램 매틱 구매 전략에 인사이트를 직접 통합합니다. 이 솔루션은 광고주가 과다 노출을 방지하고, 예산을 극대화하여 노출이 적은 가정으로 지출을 재배분하며 광고 피로를 없애주는 데 도움을 줍니다.
우수 DSP를 대상으로 한 폐쇄 베타 테스트가 이달 초 시작되었습니다. 이번 출시 는 Innovid의 광범위한 Harmony 이니셔티브의 일환으로, 광고를 인프라 수준에서 최적화하여 효율성, 투명성 및 ROI를 개선하는 것을 목표로 하고 있습니다.
Innovid (NYSE:CTV) a lancé Harmony Frequency, la première solution holistique de gestion de la fréquence pour la publicité CTV et numérique. Ce nouveau produit fournit aux DSP une intelligence de fréquence sur l'ensemble du portefeuille médiatique d'une marque avant les enchères, visant à réduire le gaspillage publicitaire, à renforcer l'efficacité des campagnes et à améliorer les expériences de visionnage.
Propulsé par le serveur publicitaire d'Innovid, Harmony Frequency offre une intelligence de fréquence holistique dans la publicité numérique, intégrant des insights directement dans les stratégies d'achat programmatique. La solution aide les annonceurs à prévenir la surexposition, maximiser les budgets en réallouant les dépenses vers des foyers sous-exposés et à éliminer la fatigue publicitaire.
Des tests bêta fermés ont débuté au début de ce mois avec des DSP de premier plan, y compris Yahoo DSP. Ce lancement fait partie de l'initiative plus large d'Innovid, Harmony, qui vise à optimiser la publicité au niveau des infrastructures pour améliorer l'efficacité, la transparence et le ROI.
Innovid (NYSE:CTV) hat Harmony Frequency eingeführt, die erste ganzheitliche Lösung zur Frequenzverwaltung für CTV- und digitale Werbung. Dieses neue Produkt bietet DSPs Frequenzintelligenz über das gesamte Medienportfolio einer Marke vor der Gebotsabgabe, um Werbeverschwendung zu reduzieren, die Effektivität von Kampagnen zu stärken und das Seherlebnis zu verbessern.
Angetrieben von Innovids Ad-Server bietet Harmony Frequency ganzheitliche Frequenzintelligenz in der digitalen Werbung, indem es Insights direkt in programmatische Einkaufsstrategien integriert. Die Lösung hilft Werbetreibenden, Überexposition zu verhindern, Budgets zu maximieren, indem Ausgaben für weniger exponierte Haushalte umgeschichtet werden, und Werbemüdigkeit zu beseitigen.
Geschlossene Betatests begannen zu Beginn dieses Monats mit führenden DSPs, einschließlich Yahoo DSP. Diese Einführung ist Teil der umfassenderen Harmony-Initiative von Innovid, die darauf abzielt, Werbung auf infrastruktureller Ebene zu optimieren, um die Effizienz, Transparenz und den ROI zu verbessern.
- Launch of Harmony Frequency, a holistic frequency management solution for CTV and digital advertising
- Potential to reduce ad waste and improve campaign effectiveness
- Integration with leading DSPs, including Yahoo DSP
- Ability to provide frequency intelligence across entire media portfolios
- Potential to maximize budgets by reallocating spend to underexposed households
- None.
Insights
Innovid's launch of Harmony Frequency marks a significant advancement in frequency management for CTV and digital advertising. This solution addresses a critical pain point in the industry: the lack of unified frequency capping across multiple platforms and publishers.
Key implications for investors and the ad tech industry include:
- Market Differentiation: Innovid is positioning itself as a pioneer in holistic frequency management, potentially giving it a competitive edge in the crowded ad tech space.
- Efficiency Gains: By reducing ad waste and improving campaign effectiveness, Harmony Frequency could lead to increased ROI for advertisers, potentially driving more business to Innovid's platform.
- Ecosystem Impact: The integration with DSPs like Yahoo suggests a move towards greater interoperability in the ad tech ecosystem, which could become a industry standard if widely adopted.
- Revenue Potential: If Harmony Frequency proves effective, it could become a significant revenue driver for Innovid, especially as advertisers seek more efficient ways to manage their CTV and digital ad spend.
However, investors should note that the success of this product will depend on its adoption rate among DSPs and advertisers, as well as its ability to deliver measurable improvements in campaign performance. The closed beta test with Yahoo DSP is a positive sign, but broader market acceptance will be important for long-term impact on Innovid's bottom line.
Innovid's Harmony Frequency solution addresses a growing challenge in the fragmented media landscape. Here's why this matters:
- Market Trend Alignment: With the rise of CTV and digital advertising, there's an increasing demand for solutions that can manage campaigns across multiple platforms efficiently. Harmony Frequency is well-positioned to capitalize on this trend.
- Viewer Experience Focus: By reducing ad fatigue, this solution aligns with the industry's push towards better viewer experiences, which is important for maintaining engagement in an era of ad-supported streaming.
- Data Leverage: Innovid's unique position as an ad server that sees every impression across various touchpoints gives it a significant data advantage. This could be a major selling point for advertisers seeking comprehensive insights.
- Programmatic Integration: The integration with DSPs for pre-bid frequency management is a smart move, as it taps into the growing programmatic advertising market, which is expected to continue its upward trajectory.
For investors, this launch signals Innovid's commitment to innovation and its ability to address evolving market needs. However, it's important to monitor the adoption rate and any potential challenges in scaling the solution across different DSPs and advertisers. The success of Harmony Frequency could significantly impact Innovid's market position and financial performance in the coming quarters.
Harmony Frequency Automates Global Frequency Intelligence to Reduce Ad Waste, Strengthen Campaign Effectiveness, & Improve Viewing Experience
Controlling how often an ad is seen is a critical component of successful campaigns, and current methods of frequency capping are siloed. Until now, advertisers and media providers have had to define caps on a one-to-one basis – one frequency cap per publisher or DSP platform. This lack of unified insights leads to impressions being shown repeatedly to the same audiences. Powered by Innovid’s ad server, which sees every impression, publisher, platform, device, and household, Harmony Frequency offers holistic frequency intelligence across digital advertising. The solution provides rich data signals to DSPs integrating frequency management insights directly into programmatic buying strategies before the bid is made. As a result, advertisers reduce wasted spend by preventing overexposure, maximize budgets by reallocating spend to underexposed households, and improve the viewing experience by eliminating ad fatigue.
Closed beta tests for Harmony Frequency began earlier this month with leading DSPs, including Yahoo DSP.
Earlier this year, Innovid launched the Harmony product suite to optimize advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, increase ROI, and provide better viewing experiences for all. Harmony Frequency is the latest innovation to help realize these goals by shifting frequency management from the final mile to the starting line, integrating insights directly into the programmatic buying strategy.
Adam Roodman, SVP of Product Strategy & Management, Yahoo:
“Harmony Frequency provides an in-the-moment view of campaign frequency across advertisers’ digital channels, helping to close the gap between understanding and action. As the media landscape continues to fragment, automated, holistic frequency capping will play a crucial role in campaign effectiveness. We’re excited to bring this offering to our Yahoo DSP advertisers in an effort to help make their campaigns run more efficiently.”
Jason Trubowitz, SVP, Media & Measurement, ANA:
“The ANA supports all efforts to break down walls to bring real-time, transparent intelligence to buyers and sellers for better CTV viewing experiences.”
Zvika Netter, CEO & Co-Founder, Innovid:
“As viewers, we know all too well that seeing the same ad over and over again leads to creative burnout and annoyance with the brand and the platform or app it was delivered on. As a trusted tech platform for the world’s largest advertisers, we also know how overexposure leads to waste, hurts performance, and damages brand reputation. With Innovid's universal view of the CTV and digital ecosystem, we are the thread that ties it all together – we can and have solved frequency management. Harmony Frequency is a testament to our commitment to innovation and our dedication to improving the efficiency and effectiveness of CTV and digital advertising for all.”
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in
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Press
Megan Coyle
megan@innovid.com
Source: Innovid
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