Innovid Appoints David Helmreich as Global Chief Commercial Officer

Rhea-AI Summary

Innovid (NYSE: CTV) announced the appointment of David Helmreich as Chief Commercial Officer. With over 20 years in the marketing and advertising technology industry, Helmreich will oversee Innovid's revenue functions, including sales and marketing. This strategic move aims to enhance revenue growth and drive new commercial opportunities as Innovid expands its platform in the converged TV advertising landscape. Helmreich's experience includes roles at Stackline and Oracle Marketing Cloud, and he is set to report to CEO Zvika Netter.

Positive

• David Helmreich's extensive experience in marketing and advertising technology could provide fresh perspectives and drive growth.
• Helmreich's track record of identifying growth opportunities and scaling businesses may strengthen Innovid's market position.
• Appointment aims to enhance revenue-related functions, potentially increasing value for clients.

Negative

• Concerns may arise regarding continuity and the potential experience gap during the transition to new leadership.

20+ year industry veteran to lead revenue and client-focused functions

NEW YORK, Dec. 19, 2022 /PRNewswire/ -- Innovid (NYSE: CTV), an independent advertising platform for the delivery, personalization and measurement of converged TV, today announced the appointment of David Helmreich as Innovid's Chief Commercial Officer. Helmreich, who brings over two decades of experience to the role, will be responsible for leading Innovid's revenue-related functions including sales, marketing, and client support world wide. He will report to Zvika Netter, CEO and Co-Founder at Innovid.

"As part of our ongoing mission to transform the future of TV advertising, Innovid continues to grow and expand globally across products and customer groups," said Netter. "This is a strategic hire as we enter this next phase. David will oversee and integrate the commercial facets of our business, unlocking the full potential of our offerings. He has a strong track record of identifying growth opportunities, scaling businesses,leading innovation, and driving transformation.I look forward to his leadership contributions at Innovid."

As CCO, Helmreich will lead the charge in driving new commercial opportunities for Innovid as the company expands the scale of its platform across the full gamut of converged TV advertising. He will be responsible for revenue growth and increasing value with new and existing clients. He will also lead efforts in ensuring alignment between all revenue-related functions including marketing, sales, customer support, product development, pricing, and revenue management.

For over 20 years, Helmreich has built his career in the marketing and advertising technology ecosystem across public and privately-held companies, and previously served as Chief Revenue Officer for Stackline. Prior to Stackline, Helmreich was Chief Revenue Officer and Group Vice President at Oracle Marketing Cloud, where he drove impressive organizational growth by integrating commercial, product, and service teams of legacy acquisitions. Helmreich also held senior leadership positions in companies such as TARGUSInfo (sold to Neustar) and LiveIntent. Helmreich is a decorated US Navy Veteran.

"As the TV advertising industry grows more complex across a fragmented media landscape, Innovid is uniquely suited for this moment," said Helmreich. "Our independent advertising technology platform ties together the delivery, personalization, and measurement of ads, enabling us to provide marketers with a truly unified view of their converged campaigns across linear, CTV, and digital. I am excited to help drive visibility, value, and growth for the company as the TV landscape evolves, and look forward to working with the team to continue to deliver exceptional value to our clients."

For more information about Innovid, visit https://www.innovid.com/.

About Innovid

Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement, and outcomes across linear, connected TV (CTV) and digital for the world's largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.

Press Contact
Chris Harihar
Chris@crenshawcomm.com

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FAQ

What is the significance of David Helmreich's appointment at Innovid (NYSE: CTV)?

David Helmreich's appointment is significant as it aims to drive revenue growth and expand Innovid's commercial opportunities in the converged TV advertising market.

What responsibilities will David Helmreich have as Chief Commercial Officer at Innovid?

Helmreich will lead Innovid's revenue-related functions, overseeing sales, marketing, and client support globally.

What experience does David Helmreich bring to Innovid?

Helmreich brings over 20 years of experience in the marketing and advertising tech sector, having previously served as Chief Revenue Officer at companies like Stackline and Oracle Marketing Cloud.

How does Innovid plan to benefit from Helmreich's leadership?

Innovid plans to leverage Helmreich's expertise to unlock new growth opportunities and enhance the alignment of its revenue-related functions.

When was David Helmreich appointed as Innovid's Chief Commercial Officer?

David Helmreich was appointed as Chief Commercial Officer on December 19, 2022.