Cognizant & Oxford Economics' Companion Study to their "New Work, New World" Report Shows Cautious Optimism Among Enterprises Adopting AI

Rhea-AI Summary

Cognizant's latest survey, 'New Work, New World: Quantifying Global Gen AI Momentum', reveals cautious optimism in generative AI adoption across industries. Key findings show:

- 77% of global companies aim to grow revenues through AI
- Average planned AI investment this year is nearly $50 million
- Only 26% have implemented cross-enterprise AI use cases
- 54% plan to upskill workers, 44% to transition displaced workers

The survey introduces a 'momentum score' for AI adoption, with North America leading at 15% above the global baseline. Companies recognize challenges in scaling AI, with 70% feeling they're not moving fast enough. The study, covering 2,200 executives from 23 countries and 15 industries, predicts generative AI could inject $1 trillion into the U.S. economy over the next decade.

Positive

• 77% of global companies aim to grow revenues through AI adoption
• Average planned AI investment of $47.5 million per company this financial year
• 54% of companies plan to upskill workers to address skills gaps
• Potential for generative AI to inject nearly $1 trillion into the U.S. economy over ten years
• North America leads in AI adoption momentum, 15% above the global baseline

Negative

• Only 26% of companies have implemented cross-enterprise AI use cases
• 70% of companies feel they are not moving fast enough with AI adoption
• 82% believe delays in AI execution could place them at a competitive disadvantage
• 43% of companies plan to work with external consultants, indicating lack of internal expertise

Insights

Technology Analyst

The survey results reveal a significant shift in enterprise attitudes towards generative AI, with a clear focus on leveraging this technology for productivity gains and revenue growth. The planned average investment of $47.5 million per company this financial year underscores the seriousness with which businesses are approaching AI adoption.

However, the cautious optimism highlighted in the report is noteworthy. While 77% of companies aim to grow revenues through AI, only 26% have implemented cross-enterprise use cases. This disparity suggests a gap between ambition and execution, likely due to the complexities involved in scaling AI solutions across organizations.

The introduction of a "momentum score" provides valuable insights into regional differences in AI adoption. North America's lead with a score 15% above the global baseline indicates a more aggressive approach, potentially giving companies in this region a competitive edge. The lag in EMEA (-4%) and APAC (-14%) regions could be attributed to stricter regulatory environments or cultural differences in technology adoption.

The recognition of the need for external expertise, with 43% of companies planning to work with consultants, highlights the complexity of AI implementation and the potential for service providers in this space. This trend could lead to a surge in demand for AI consulting services in the near future.

Financial Analyst

The survey's findings have significant implications for Cognizant (NASDAQ: CTSH) and the broader tech consulting sector. With companies planning substantial investments in generative AI - an average of $47.5 million this financial year - there's a clear opportunity for revenue growth in AI-related services.

The cautious approach to AI adoption, coupled with the fact that 43% of companies plan to seek external expertise, positions Cognizant favorably. As a leading IT services provider, Cognizant could capitalize on this trend by offering specialized AI consulting and implementation services.

The regional disparities in AI momentum scores present both opportunities and challenges. North America's lead suggests a potentially lucrative market for AI services, while the lag in EMEA and APAC regions might require more targeted strategies to drive adoption and growth.

Investors should note the potential for increased demand in AI-related services, which could positively impact Cognizant's future earnings. However, it's important to monitor how effectively Cognizant can capture this market opportunity and translate it into tangible financial results.

The survey's projection of AI injecting nearly $1 trillion into the U.S. economy over ten years further underscores the long-term growth potential in this sector. This could lead to sustained demand for AI services, potentially providing a steady revenue stream for companies like Cognizant in the coming years.

-          77% of global companies surveyed want to grow revenues through AI

-          Survey reveals that companies' average AI investment planned this year is nearly $50M

-          Enterprises are cautious about scaling AI, with only 26% having implemented cross-enterprise use cases

TEANECK, N.J., July 30, 2024 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) has released a companion analysis to its comprehensive 2023 study with Oxford Economics, and the new report - titled "New Work, New World: Quantifying Global Gen AI Momentum" - outlines cautious optimism is driving current market adoption of generative AI across various industries and geographies.

Key findings from the survey reveal that the greatest strategic priority for generative AI adoption is enhancing productivity. Additionally, an impressive 76% of businesses are looking to leverage the technology to create new revenue streams, while 58% are incorporating revenue increases into their business cases.

In terms of readiness and business cases, the companies surveyed indicated that they plan to invest an average of $47.5 million in generative AI this financial year. Most funding is expected to come from IT and technology budgets, with contributions also from marketing and R&D. Furthermore, the survey highlights a commitment to workforce transformation, with 54% of companies planning to upskill workers to address skills gaps and 44% seeking to transition displaced workers to new roles.

Despite the enthusiasm for adopting generative AI, businesses also recognize the challenges of scaling the technology. Only 26% of companies have implemented cross-enterprise use cases, and there is widespread concern that delays in adoption could give competitors an advantage. Globally, 70% of companies say they are not moving fast enough while 82% suggest that same delay in execution could place them at a competitive disadvantage. The data also points to the need for outside expertise to help with AI adoption, with 43% of companies indicating they plan to work with external consultants to develop a plan for generative AI.

Cognizant CEO Ravi Kumar S said, "With our prior study predicting that generative AI tools could inject nearly $1 trillion into the U.S. economy and even more globally over ten years, it is not surprising that our latest survey identified gen AI as a core source of potential growth for most companies. Simultaneously we see a cautious approach in adopting this technology, as executives around the world are looking for experts to help them traverse the AI productivity-to-growth journey."

The survey, conducted in June 2024, includes insights from 2,200 executives spanning 23 countries and 15 industries, offering a view of how leaders plan to integrate generative AI into their businesses with the goal of driving significant productivity gains and growth. The analysis introduces a "momentum score," derived from analyzing factors that could either inhibit or accelerate business adoption of generative AI within each country, from the regulatory environment and local infrastructure to the cost of capital and talent availability. North America leads with a momentum score 15% above the global baseline and indicating a bullish outlook, while EMEA and APAC trail behind at -4% and -14 respectively, indicating a more cautious approach.

Cognizant's ""New Work, New World: Quantifying Global Gen AI Momentum" survey serves as a pivotal resource for understanding the current landscape and future potential of generative AI, providing valuable insights for businesses aiming to harness the power of this transformative technology for productivity and growth. The initial 2023 "New Work, New World" report predicted that generative AI could inject $1 trillion into the U.S. economy over the next decade. The newly released survey is the first look at global geographies and the potential business impact of generative AI.

Methodology of the survey: Cognizant partnered with Oxford Economics to design and conduct a survey of 2,200 C-suite and senior executives, including individuals at the C-suite and VP levels, from large corporations around the world. The focus was on those who play a significant role in shaping, contributing to or making final decisions on their organization's generative AI strategy. The survey was conducted in June 2024 via computer-assisted telephone interviewing (CATI).

Countries: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Ireland, Japan, Luxembourg, New Zealand, Norway, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, The Netherlands, United Arab Emirates, United Kingdom, United States

Industries: Banking and Financial Services, CMT, Energy and Utilities, Healthcare, Insurance, Life Sciences, Manufacturing, Public Sector, Resources (Mining & Oil), Retail, Transport and Logistics

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S Name Gabby Gugliocciello Email gabrielle.gugliocciello@cognizant.com

Europe / APAC Name Christina Schneider Email christina.schneider@cognizant.com

India Name Rashmi Vasisht Email rashmi.vasisht@cognizant.com

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative artificial intelligence (including priorities, focus and spending related thereto) and the effects of generative artificial intelligence on the workforce, businesses and economy. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets we compete in, the competitive marketplace for talent and its impact on employee recruitment and retention, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

 

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SOURCE Cognizant

FAQ

What is the average AI investment planned by companies surveyed in Cognizant's study?

According to Cognizant's survey, companies plan to invest an average of $47.5 million in generative AI this financial year.

What percentage of companies have implemented cross-enterprise AI use cases, according to the Cognizant (CTSH) study?

The study reveals that only 26% of companies have implemented cross-enterprise AI use cases.

How much could generative AI potentially contribute to the U.S. economy according to Cognizant's research?

Cognizant's research predicts that generative AI tools could inject nearly $1 trillion into the U.S. economy over the next ten years.

What percentage of companies surveyed by Cognizant (CTSH) in 2024 aim to grow revenues through AI?

The survey shows that 77% of global companies surveyed want to grow revenues through AI adoption.

How many executives and countries were included in Cognizant's 2024 AI survey?

Cognizant's survey included insights from 2,200 executives spanning 23 countries and 15 industries.