Smillage, Cootek's Invested Game Studio, Published A New Hit Mobile Game

Rhea-AI Summary

The hyper-casual game Hotties Up, published by Smillage and invested in by CooTek (Cayman) Inc. (CTK), climbed to the top three in the US iOS game rankings shortly after its release. This achievement signifies Smillage's successful transition into game publishing, following the launch of several popular titles, including Catwalk Beauty and Truth Runner. The game features parkour mechanics combined with a dress-up element, catering to Generation Z female players, enhancing Smillage's portfolio in the competitive mobile gaming market.

Positive

• Hotties Up reached the top three in US iOS game rankings shortly after release.
• Smillage successfully transitioned to game publishing, expanding its business model.
• The success of Hotties Up could drive higher revenues for CooTek through increased user engagement.

Negative

• None.

SHANGHAI, Dec. 27, 2021 /PRNewswire/ -- Recently, the hyper-casual game "Hotties Up" has reached the top three of the US iOS game ranking a few days after released. The dress-up parkour game is published by Smillage, the game studio CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company") invested in. The success of "Hotties Up" marks a milestone for Smillage of expanding the business from game development to game publishing. Earlier this year, Smillage has also created several popular games such as "Catwalk Beauty", "Truth Runner" and "Love Fantasy".

"Hotties Up" combines dress-up parkour and scenario-based features. In the game, a specific theme will be set at the beginning of each level, and players will choose the costume accordingly to proceed. When the parkour is over, a short story will be unlocked with dialogue options for players to choose from. After that, the love progress chart will be displayed to the player. With the success of "Hotties Up", Smillage continues to enhance their existing advantages in parkour games targeting Generation Z female players.

About CooTek (Cayman) Inc.

CooTek is a mobile internet company with a global vision that offers content-rich mobile applications, focusing on three categories: online literature, scenario-based content apps and mobile games. CooTek's mission is to empower everyone to enjoy relevant content seamlessly. CooTek's user-centric and data-driven approach has enabled it to release appealing products to capture mobile internet users' ever-evolving content needs and helps it rapidly attract targeted users.

For more information on CooTek, please visit https://ir.CooTek.com.

For investor enquiries, please contact:

CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@CooTek.com

ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: CooTek@icaasia.com

View original content:https://www.prnewswire.com/news-releases/smillage-cooteks-invested-game-studio-published-a-new-hit-mobile-game-301450857.html

SOURCE CooTek (Cayman) Inc.

FAQ

What is the significance of Hotties Up for CooTek (CTK)?

Hotties Up's success marks a milestone for CooTek's investment in game publishing, indicating potential revenue growth.

Which company published the game Hotties Up?

Hotties Up was published by Smillage, a game studio invested in by CooTek (CTK).

What type of game is Hotties Up?

Hotties Up is a hyper-casual dress-up parkour game targeting Generation Z female players.

When was Hotties Up released?

Hotties Up was released in late December 2021.

What other games has Smillage developed?

Smillage has developed other successful games like Catwalk Beauty and Truth Runner.