A Female-oriented Game World: CooTek's First Attempt at Metaverse

Rhea-AI Summary

CooTek (Cayman) Inc. (NYSE: CTK) announced a long-term plan to develop a metaverse focusing on female gamers, leveraging its expertise in mobile games and online literature. The Shanghai-based game studio, Lejiu, is creating a semi-open adventure virtual game aimed at the 1.2 billion female players globally. This initiative capitalizes on the shifting demographics in gaming, where female players now represent 45% of the market. CooTek aims to provide an immersive experience that blends gaming with social interactions and commerce through NFTs.

Positive

• Targeting a 1.2 billion global market of female gamers.
• Lejiu's expertise in 3D game development enhances metaverse potential.
• Strong existing user base in female-oriented mobile games.
• Growing trend of female engagement in mobile gaming.

Negative

• None.

SHANGHAI, Dec. 17, 2021 /PRNewswire/ -- As a heavy investor in mobile games, CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company") recently announced its long-term plan to build a metaverse, integrating its advantages in mobile games and online literature along with supports from multiple sources. Lejiu, a Shanghai-based game studio invested by CooTek, has initiated the development of a metaverse game, targeting female users.

Targeting a 1.2-billion global market of female players

In May 2021, CooTek invested in Lejiu, which has created a series of popular games such as "Xian Zui Cang Qiong"(仙醉苍穹). Lejiu's gaming design style is matched with CooTek's online novel and IP business. Based on Lejiu's core competency and CooTek's forward-looking strategy, Lejiu will initiate CooTek's metaverse plan by introducing a female-targeted semi-open adventure virtual game (AVG). AVG provides users with an immersive experience, allowing users to interact with other players in an exotic and multi-dimensional world, while single-player mode is also accessible for users. Before metaverse related hardware become prevalent, this game can accumulate many cornerstone metaverse users. Given rich experience in 3D game development, Lejiu will be a key contributor to the creation of the CooTek metaverse.

While exploring the game-based metaverse, female players tend to build their virtual life through making friends and having trade transactions, which largely merges with their real-world experience. For example, users can upload their own works as home decoration, which will be traded as non-fungible tokens (NFTs) in the game. For those players who have a large fan base, they can earn income for real money by developing co-branding goods and products with other merchants. As female audience typically have stronger inclination in sharing, expressing and shopping, the diverse set of scenarios will be created based on these needs in the metaverse. Similar to the real-world, female will be likely to carry more business potential in the virtual world as well.

The female gaming market: the right people, in the right place, at the right time

The Company believes targeting the female market is a smart move in the first step of building the metaverse. Data have shown that there are currently 1.2 billion female game players worldwide, representing 45% of the market. In fact, the days when games were mostly dominated by male players has changed. With PC games gradually being replaced by mobile ones, female users have been increased significantly year over year, taking up nearly half of the entire market. Many competitive and role-playing games popular among female users are now topping the game charts. For long, the female audience were relying on online novels or TV series to meet their emotional, recreational and social needs. With the emergence of beginner-friendly mobile games, more women have turned to mobile games as their main entertainment. Therefore, it could not be a better time for CooTek to create a female-oriented metaverse.

The competitive advantages of CooTek in online literature and games also played important parts in creating the metaverse. In the mobile game arena, CooTek has been focusing on the causal game market while churning out dozens of products. This allows the Company to take full advantage of its strength in terms of resource reutilization, localization, optimization, and ROI growth. Among the extensive range of lightweight and fast mobile games developed by studios invested by CooTek, several female-oriented dress-up games, such as Catwalk Beauty and Truth Runner, have become global hits. The Company has acquired a solid base of female gamers worldwide and developed a unique understanding of female-oriented games. At the same time, the rich content and adventure storylines offered by CooTek's online literature platform will further capture the attention of female users. The combination of the flexible gameplays with intriguing stories will maximize the Company's solid advantages.

Some recent events in the market have shown that the female-oriented metaverse is heating up. Supported by its unique advantages and the success stories in the market, CooTek's female-oriented metaverse is going to open up a whole new world of possibilities and imaginations.

About CooTek (Cayman) Inc.

CooTek is a mobile internet company with a global vision that offers content-rich mobile applications, focusing on three categories: online literature, scenario-based content apps and mobile games. CooTek's mission is to empower everyone to enjoy relevant content seamlessly. CooTek's user-centric and data-driven approach has enabled it to release appealing products to capture mobile internet users' ever-evolving content needs and helps it rapidly attract targeted users.

For more information on CooTek, please visit https://ir.cootek.com.

For investor enquiries, please contact:

CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com

ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com

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SOURCE CooTek (Cayman) Inc.

FAQ

What is CooTek's plan for the metaverse?

CooTek aims to build a female-oriented metaverse by utilizing its gaming and literature expertise, starting with a semi-open adventure virtual game developed by Lejiu.

How many female gamers are there globally?

There are approximately 1.2 billion female gamers worldwide, representing 45% of the gaming market.

What type of game is Lejiu developing for CooTek's metaverse?

Lejiu is developing a semi-open adventure virtual game that targets female users, providing interactive and immersive experiences.

What competitive advantages does CooTek have in developing the metaverse?

CooTek has strong expertise in mobile games and online literature, a solid base of female gamers, and a unique understanding of female-oriented game design.

When was CooTek's investment in Lejiu announced?

CooTek invested in Lejiu in May 2021.