Crackle Connex Signs Deals With Coinstar’s adPlanet™ Retail Media Group and Velocity MSC Bringing Its Reach of Digital Out-Of-Home Video Screens to Over 10,000
Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) has announced the launch of Crackle Connex, an advertising sales platform that enhances brand engagement through Digital Out-of-Home (DOOH) networks. The company has signed agreements with Coinstar's adPlanet and Velocity, expanding its reach to over 10,000 video screens across high-traffic areas like grocery stores and cinemas. These partnerships will allow advertisers access to more than 1.4 billion monthly impressions. CEO Philippe Guelton emphasized the platform's potential to connect brands with consumers at critical purchasing points. This strategic move positions CSSE favorably within the growing DOOH market, leveraging its extensive consumer reach to create new advertising opportunities.
- Expansion of advertising reach to over 10,000 video screens through partnerships.
- Access to more than 1.4 billion monthly impressions with Coinstar's adPlanet.
- Increased engagement opportunities for brands at high-traffic locations.
- None.
Brands can target specific high-traffic locations including movie theaters, grocery stores, and hospitality locations
Crackle Connex, part of Chicken Soup for the
With the addition of over 6,500 video screens from adPlanet, 950 from Velocity in hospitality and cinema lobbies, and 3,000 current Redbox video screens, these two deals will expand Crackle Connex’s DOOH reach to over 10,000 video screens, giving brands a powerful new way to engage millions of consumers.
“Retail media is fast becoming the hottest place to promote a brand message,” said
“CTV and DOOH are at a critical intersection right now, we are thrilled to be aligned with Crackle Connex, a leader in the CTV space, on all of adPlanet’s CTV initiatives,” said
“The convergence of digital media audience buying with digital screens along the path to purchase creates a robust platform for advertisers to connect with consumers throughout the funnel. We are excited to be aligned with Crackle Connex and very optimistic for the impact this will create for advertisers,” said
Crackle Connex has signed the following deals:
-
adPlanet
Retail Media Group provides exclusive access to the 1.4 billion monthly impressions accessible by Coinstar, the global leader in self-service coin counting kiosks. Crackle Connex will work with adPlanet to sell advertising inventory on the company’s 6,500+ video screens located on top of Coinstar kiosks in high-traffic locations within premier grocery stores nationwide. - Velocity delivers industry-leading, customized, customer-focused technology solutions for multi-location enterprises across multiple industries. Velocity also manages digital signage and DOOH media solutions across 26,000 locations and 38,000 digital screens, including grocery, movie theater, and hotel lobbies. Through an advertising representation agreement, Crackle Connex will have the right to market and sell video advertising on approximately 950 screens in the lobbies of Velocity’s hotel and cinema lobby networks.
About Chicken Soup for the
Chicken Soup for the
About adPlanet
adPlanet
About Velocity MSC
Velocity is a technology solution and service provider of voice and data networking and connectivity for multi-location enterprises across multiple industries. With its nationwide network of field technicians, project managers, and software developers, Velocity is a single-source partner dedicated to providing comprehensive support for voice, data, and network, as well as digital signage and DOOH media solutions. With its 24/7/365
Founded in 2005, Velocity offers CLEC services in all 50 states, has over 500 employees, 13 redundant data centers, 450 carrier agreements, and 5,500 certified technicians throughout the
Forward-Looking Statements and Available Information
This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to risks relating to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, ability to achieve and sustain market acceptance of our content streaming services and other content offerings, ability to recruit and retain officers, key employees, or directors, ability to protect our intellectual property, ability to complete and integrate into our existing operations future strategic acquisitions, ability to manage growth, ability to pay dividends and our debt obligations, as well as evolving regulatory or other operational risks, and risks presented by changing general market conditions impacting demand for our services. For a more complete description of these and other risks and uncertainties, please refer to Item 1A (Risk Factors) in the Company’s Annual Report on Form 10-K for the year ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20230412005326/en/
Chicken Soup for the
(PRESS)
Chicken Soup for the
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS)
Zaia Lawandow
Chicken Soup for the
zlawandow@chickensoupforthesoul.com
Source: Chicken Soup for the
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