Lyse Moves to the Cloud with CSG to Enhance Mobile Customer Experience
Lyse, a major Norwegian energy and telecom company, has chosen CSG's cloud-native SaaS platforms to modernize its mobile consumer business. This strategic move aims to enhance customer experience, consolidate offerings, and drive business growth. Lyse will utilize CSG Ascendon, an AWS cloud-native revenue management platform, along with CSG's customer engagement capabilities.
The partnership enables Lyse to scale its business, deliver personalized customer journeys, and improve self-service across all touchpoints. By streamlining operations and leveraging AI-powered solutions, Lyse aims to set new standards in the Norwegian telecommunications market, focusing on long-term cost-effectiveness and customer loyalty.
Lyse, una delle principali aziende norvegesi nel settore dell'energia e delle telecomunicazioni, ha scelto le piattaforme SaaS cloud-native di CSG per modernizzare la sua attività mobile rivolta ai consumatori. Questa mossa strategica mira a migliorare l'esperienza del cliente, consolidare le offerte e stimolare la crescita aziendale. Lyse utilizzerà CSG Ascendon, una piattaforma di gestione dei ricavi cloud-native su AWS, insieme alle capacità di engagement del cliente di CSG.
La partnership consente a Lyse di espandere la propria attività, offrire percorsi personalizzati per i clienti e migliorare il self-service in tutti i punti di contatto. Snellendo le operazioni e sfruttando soluzioni potenziate dall'IA, Lyse punta a stabilire nuovi standard nel mercato delle telecomunicazioni norvegese, concentrandosi su un'efficacia dei costi sostenibile a lungo termine e sulla fedeltà dei clienti.
Lyse, una importante empresa noruega de energía y telecomunicaciones, ha elegido las plataformas SaaS nativas de la nube de CSG para modernizar su negocio móvil orientado al consumidor. Este movimiento estratégico tiene como objetivo mejorar la experiencia del cliente, consolidar las ofertas y impulsar el crecimiento empresarial. Lyse utilizará CSG Ascendon, una plataforma de gestión de ingresos nativa de la nube en AWS, junto con las capacidades de compromiso con el cliente de CSG.
La asociación permite a Lyse ampliar su negocio, ofrecer viajes personalizados a los clientes y mejorar la autoservicio en todos los puntos de contacto. Al optimizar las operaciones y aprovechar soluciones impulsadas por IA, Lyse busca establecer nuevos estándares en el mercado de telecomunicaciones noruego, enfocándose en la rentabilidad a largo plazo y la lealtad del cliente.
노르웨이의 주요 에너지 및 통신 기업인 Lyse는 CSG의 클라우드 네이티브 SaaS 플랫폼을 선택하여 모바일 소비자 비즈니스를 현대화하기로 했습니다. 이 전략적 결정은 고객 경험을 개선하고, 제품을 통합하며, 사업 성장을 촉진하는 것을 목표로 합니다. Lyse는 AWS 클라우드 네이티브 수익 관리 플랫폼인 CSG Ascendon과 CSG의 고객 참여 기능을 활용할 예정입니다.
이번 파트너십을 통해 Lyse는 비즈니스를 확장하고, 개인화된 고객 여정을 제공하며, 모든 접점에서 셀프 서비스를 개선할 수 있게 됩니다. 운영을 간소화하고 AI 기반 솔루션을 활용하여 Lyse는 노르웨이 통신 시장에서 새로운 기준을 세우고 장기적인 비용 효율성과 고객 충성도에 집중할 계획입니다.
Lyse, une entreprise norvégienne majeure dans le secteur de l'énergie et des télécommunications, a choisi les plateformes SaaS cloud-native de CSG pour moderniser son activité mobile destinée aux consommateurs. Ce mouvement stratégique vise à améliorer l'expérience client, à consolider les offres et à stimuler la croissance de l'entreprise. Lyse utilisera CSG Ascendon, une plateforme de gestion des revenus native du cloud AWS, ainsi que les capacités d'engagement client de CSG.
Le partenariat permet à Lyse de développer son activité, d'offrir des parcours client personnalisés et d'améliorer l'auto-service sur tous les points de contact. En rationalisant les opérations et en tirant parti des solutions alimentées par l'IA, Lyse vise à établir de nouveaux standards sur le marché des télécommunications norvégien, en se concentrant sur une rentabilité à long terme et la fidélité des clients.
Lyse, ein führendes norwegisches Energie- und Telekommunikationsunternehmen, hat sich für CSGs cloud-native SaaS-Plattformen entschieden, um ihr mobiles Verbraucher-Geschäft zu modernisieren. Dieser strategische Schritt zielt darauf ab, die Kundenerfahrung zu verbessern, Angebote zu konsolidieren und das Geschäftswachstum voranzutreiben. Lyse wird CSG Ascendon, eine cloud-native Einnahmenmanagement-Plattform von AWS, in Verbindung mit den Kundenengagement-Fähigkeiten von CSG nutzen.
Die Partnerschaft ermöglicht es Lyse, ihr Geschäft zu skalieren, personalisierte Kundenreisen anzubieten und den Self-Service an allen Kontaktpunkten zu verbessern. Durch die Optimierung der Abläufe und die Nutzung KI-gestützter Lösungen strebt Lyse an, neue Maßstäbe im norwegischen Telekommunikationsmarkt zu setzen, mit einem Fokus auf langfristige Kosteneffektivität und Kundenloyalität.
- Partnership with CSG for cloud-native SaaS platforms to modernize mobile consumer business
- Potential for business growth and scalability through advanced cloud solutions
- Enhanced customer experience and personalization capabilities
- Improved operational efficiency and cost-effectiveness in the long term
- None.
Insights
Lyse's move to CSG's cloud-native SaaS platforms is a strategic shift that could potentially enhance its competitive position in Norway's telecom market. While the immediate financial impact isn't quantified, this transformation is likely to yield long-term benefits in terms of operational efficiency and customer retention.
The focus on customer experience and effortless self-service aligns with industry trends, potentially reducing churn and increasing customer lifetime value. However, the success of this initiative will depend on execution and customer adoption. The AI-powered personalization could be a differentiator, but its effectiveness remains to be seen in the Norwegian market context.
Investors should monitor Lyse's customer satisfaction metrics and operational costs in the coming quarters to gauge the impact of this transformation. While promising, the lack of specific financial projections or implementation timelines makes it challenging to quantify the near-term impact on Lyse's performance.
Lyse's adoption of CSG's cloud-native, SaaS platforms marks a significant technological leap. The move to AWS cloud-native revenue management with CSG Ascendon offers scalability and agility, important for rapid market changes. This shift could potentially reduce IT infrastructure costs and accelerate time-to-market for new services.
The integration of AI-driven customer engagement capabilities is particularly noteworthy. If implemented effectively, it could lead to more personalized services and improved customer satisfaction. However, the success hinges on the quality of data and AI algorithms used.
While the cloud migration promises long-term benefits, investors should be aware of potential short-term disruptions and migration costs. The real-time adaptation to user needs mentioned could be a game-changer, but its practical implementation and performance need to be closely monitored.
Future-forward transformation unifies portfolios, drives growth and boosts customer experience with the power of AI
“As the digital landscape rapidly evolves, we are committed to keeping our customers at the heart of our evolution,” said Jan-Erik Hvidsten, SVP of Technology, Lyse. “Partnering with CSG is a pivotal step in our journey to revolutionise our service offerings and expand our reach across markets. By leveraging CSG’s advanced SaaS solutions, we are confident in our ability to scale the business as we grow and deliver unparalleled value to our mobile customers for generations to come. Together, we will make a difference.”
Lyse will accelerate its growth with agility and intelligence by leveraging CSG Ascendon, a market-leading AWS cloud-native revenue management platform, and CSG’s pre-integrated, world-class customer engagement capabilities. With CSG’s end-to-end solutions, Lyse can easily bring offerings together, adapt to the unique needs of each user in real-time and deliver customer journeys that elevate the brand experience. These improvements lead to effortless customer self-service across all touchpoints and make it easy for the consumer to recognise the value in the services they are buying.
“Leading service providers like Lyse face an increasingly complex and competitive market,” said Daniel Kjellander, VP of Nordics at CSG. “To thrive and be future-ready, they need comprehensive cloud solutions that streamline their operations and improve customer engagement through contextual personalisation. By making subscription payment effortless for its customers, Lyse is creating customer loyalty that leads to faster revenue. CSG is proud to be on this evolutionary journey with Lyse and provide the future-forward cloud solutions they need to elevate customer experience.”
Get the facts on CSG Ascendon’s B2C, B2B and B2B2X capabilities and hear from Forrester on why CSG Xponent is a good fit for big brands looking for industry-tailored maturity models, deep data capabilities and journey-based AI products.
About CSG
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future and tap into guidance along the way from our fiercely committed and forward-thinking CSGers around the world.
Want to be future-ready and a change-maker like the global brands that trust CSG? Visit csgi.com to learn more.
About Lyse
Lyse is a Norwegian energy and telecom company. Lyse builds, maintains and upgrades critical infrastructure and delivers broadband and entertainment services through our national Altibox partnership. Our telecom services are delivered through our national brands: Altibox, Ice and NiceMobil.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240806091476/en/
CSG
Kristine Østergaard
Public Relations
+44 (0)79 2047 7204
kristine.ostergaard@csgi.com
John Rea
Investor Relations
+1 (210) 687-4409
john.rea@csgi.com
Lyse
Andreas Veggeland
Public Relations
+47 982 96 708
andreas.veggeland@lyse.no
Source: CSG
FAQ
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