Turkcell Partners with Qwilt and Cisco to Boost Content Delivery From the Network Edge, Enhancing Digital Streaming Experiences Across Turkiye
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Insights
The partnership between Turkcell, Cisco and Qwilt represents a significant advancement in telecommunications infrastructure within Turkiye, which is likely to have a substantial impact on the business landscape. By integrating Qwilt's Open Edge Cloud with Cisco's edge computing technology, Turkcell aims to improve streaming quality and data delivery for its extensive subscriber base. This move is strategically important as it positions Turkcell to capitalize on the growing consumption of digital content and the increasing need for high-bandwidth data services. Such enhancements in infrastructure can potentially lead to increased customer satisfaction and retention, as well as attract new subscribers seeking superior service quality.
Furthermore, the deployment's emphasis on distributed points of presence (PoPs) aligns with the broader industry trend of reducing latency and improving content delivery speeds by bringing data closer to end-users. This infrastructure upgrade is not only expected to enhance user experience but also to attract content publishers looking for efficient distribution channels, which could result in new revenue streams for Turkcell. The company's initiative to transform the 'Silk Road into the Fiber Road' underscores its ambition to become a key internet and content hub in the region, which could have long-term economic implications, fostering digital innovation and potentially attracting international investment in Turkiye's digital sector.
The technical aspects of this partnership involve leveraging Open Caching, a concept that allows for the caching of content at the edge of the network to optimize delivery. This is a critical development for the telecommunications industry as it directly addresses the challenges of scaling network infrastructure to support increasing volumes of traffic without compromising on quality. By embedding Open Caching services into Turkcell's network, the operator is effectively future-proofing its infrastructure against the exponential growth in data consumption, particularly from streaming services.
Edge computing, which is part of this deployment, is a transformative technology that enables data processing to be located closer to the data source, thereby reducing latency and improving response times. For businesses and residential customers alike, this translates to enhanced digital experiences, whether it be for real-time applications, cloud gaming, or high-definition video streaming. Turkcell's investment in this area could lead to a competitive advantage, as it can now offer differentiated services that are not only faster but also more reliable, thanks to the reduced likelihood of network congestion.
From a financial perspective, Turkcell's partnership with Cisco and Qwilt is likely to be a strategic investment that could have a positive impact on the company's bottom line over time. By improving the quality of service, Turkcell is likely to see a reduction in churn rates and an increase in customer loyalty, which can translate into stable revenue streams. The potential for attracting content publishers and becoming a regional hub for internet and content distribution suggests that Turkcell could diversify its income sources and tap into new markets, which is typically viewed favorably by investors.
However, the capital expenditure involved in upgrading network infrastructure and expanding fiber coverage is substantial. The financial impact will depend on how effectively Turkcell can convert these infrastructure improvements into profitable services. It will be important to monitor subscriber growth, average revenue per user (ARPU) and the return on investment (ROI) in subsequent financial reporting periods to assess the success of this strategy. The long-term benefits, should they materialize as expected, may include increased market share in the region and enhanced shareholder value.
News Summary
- Partnership with Cisco and Qwilt enables Turkcell to enhance streaming quality and data delivery for Turkiye's 38.2 million mobile and 3.1 million fixed broadband subscribers.
- Deployment integrates Qwilt’s Open Edge Cloud for Content Delivery with Cisco’s edge computing infrastructure, improving the subscriber experience and supporting rising data volumes.
- With Cisco and Qwilt's Open Edge model, Turkcell Superonline's network can better meet content publishers' demands and strengthen Turkiye’s position as a digital bridge between East and West.
Turkcell’s adoption of Qwilt’s Open Edge Cloud for Content Delivery platform is powered by Open Caching and enabled with Cisco’s edge computing and networking infrastructure. The joint solution is deeply embedded and fully integrated into Turkcell’s network edge, empowering the efficient handling of larger data volumes and enhancing the overall subscriber experience. With network coverage extending to
This partnership makes Turkiye a content and Internet hub and supports Turkcell Superonline's vision of transforming ''the Silk Road into the Fiber Road.'' Collaboration positions Turkcell at the forefront of content delivery, ensuring high-quality streaming and reinforcing its role as Turkiye’s leading digital services provider.
Emre Erdem, General Manager of Turkcell Superonline, commented: "Turkiye’s position as a digital bridge between East and West is getting stronger. By embracing Cisco and Qwilt’s Open Edge model, we’re fortifying our network to meet the demands of content publishers, ensuring Turkiye’s and the region’s digital population remains constantly connected, entertained, and informed. Our fiber roll-out strategy has enabled us to provide fiber internet to over 5.7 million home passes across 28 cities in Turkiye, and we continue our investments to expand our infrastructure further. Additionally, in our new generation data centers, backed by international Tier 3 certifications, we provide our customers with faster and higher quality access to global content. By attracting more companies, Turkiye’s digital landscape will change for the better. This influx of attention will strengthen our existing ecosystem and serve as a crucial step towards Turkcell Superonline's vision of positioning Turkiye as the internet and content hub of region and transforming the Silk Road into the Fiber Road''.
Elif Yenihankaya, Director, Network Capabilities at Turkcell, commented: “Continuing its commitment to excellence, Turkcell is continuously evolving its network infrastructure. Through strategic collaboration with Cisco and Qwilt, we will extend our scope and continue to provide exceptional digital experiences to both residential and business customers across Turkiye. This deployment will allow us to meet the rising bandwidth demands and ensure a superior quality of experience for our valued customers. We are excited about the future and anticipate further partnerships with content publishers, offering enhanced capacity and consistency in content delivery across Turkiye.”
Theodore Tzevelekis, VP, Cisco, said: “Our Open Edge solution, in collaboration with Qwilt, positions Turkcell directly within the content delivery value chain and increases their monetization opportunities. This partnership empowers Turkcell to provide high-quality streaming experiences for its customers and lays the foundation for future edge computing applications. We are delighted to welcome Turkcell to join our global partnership of service providers and are eager to contribute to delivering the highest quality digital experiences to subscribers across Turkiye.”
Alon Maor, CEO at Qwilt, said: "Turkcell’s partnership marks the latest milestone in our mission to build the world’s largest, highest-performing all-edge network. This collaboration ensures seamless digital service delivery to millions of consumers in Turkiye. Our Open Edge CDN is embedded directly at the network edge, closer to end-users than traditional CDNs, guaranteeing users across the country experience the highest quality and fastest delivery for streaming video, online games, social media, or downloading massive files. This partnership underscores Turkcell’s dedication to investing in cutting-edge solutions and solidifies its position as Turkiye’s premier digital services provider.”
Over 175 service providers and content publishers have joined together with Qwilt to implement the Open Edge in their networks, collectively serving over one billion unique subscribers worldwide. They include Verizon in
About Turkcell:
Turkcell is a digital operator headquartered in Turkiye, serving its customers with its unique portfolio of digital services along with voice, messaging, data and IPTV services on its mobile and fixed networks. Turkcell Group companies operate in 4 countries – Turkiye,
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the
About Qwilt
Qwilt’s mission is to deliver connected experiences at the quality they are imagined. Its model is built on partnerships with service providers and content and application providers, globally, to create an open fabric that powers high-performance delivery and compute at the very edge of neighborhoods, big and small.
Qwilt’s open architecture and inclusive business model make edge delivery and compute more accessible than ever, unlocking reliable, higher-quality experiences at global scale. Today, the world’s leading content and application publishers, cable, telco, and mobile service providers serve nearly 2bn people though Qwilt for Edge Cloud services, including Airtel, BT, Cirion, Disney, Telefonica, Verizon, and Vodafone.
Founded in 2010, Qwilt is a leader of the Open Caching movement and a founding member of the Streaming Video Technology Alliance. Qwilt is backed by Accel Partners, Bessemer Venture Partners, Cisco Ventures, Disruptive, Innovation Endeavors, Marker, and Redpoint Ventures. For more information, visit www.qwilt.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240221360409/en/
Qwilt
qwilt@platformcomms.com
Cisco
Ashley Pries
ashjohns@cisco.com
Source: Qwilt
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