Cisco's 2025 Data Privacy Benchmark Study: Privacy landscape grows increasingly complex in the age of AI
Cisco (CSCO) has released its 2025 Data Privacy Benchmark Study, surveying 2,600 privacy and security professionals across 12 countries. The study reveals that 86% of respondents support privacy legislation, up from 80% last year, with 96% reporting privacy investments exceed costs.
Key findings show 90% of organizations consider local data storage safer, while 91% trust global providers for better data protection. In the AI sphere, 63% of respondents are very familiar with Generative AI, though 64% worry about inadvertent sharing of sensitive information. Notably, 99% of respondents plan to shift resources from privacy budgets to AI initiatives.
The study emphasizes the growing complexity of data privacy in the AI era, with organizations balancing local storage requirements against global expertise. Privacy legislation continues to build customer trust, with most global consumers (53%) aware of their country's privacy laws, and 81% of those feeling confident in their ability to protect their data.
Cisco (CSCO) ha pubblicato il suo Studio di Benchmark sulla Privacy dei Dati 2025, intervistando 2.600 professionisti della privacy e della sicurezza in 12 paesi. Lo studio rivela che l'86% dei partecipanti sostiene la legislazione sulla privacy, in aumento rispetto all'80% dell'anno scorso, con il 96% che riporta investimenti nella privacy superiori ai costi.
I risultati chiave mostrano che il 90% delle organizzazioni considera più sicura la memorizzazione locale dei dati, mentre il 91% si fida dei fornitori globali per una migliore protezione dei dati. Nel settore dell'IA, il 63% dei rispondenti è molto familiare con l'IA Generativa, anche se il 64% è preoccupato per la condivisione involontaria di informazioni sensibili. È notevole che il 99% dei rispondenti preveda di spostare risorse dai budget per la privacy alle iniziative di IA.
Lo studio sottolinea la crescente complessità della privacy dei dati nell'era dell'IA, con le organizzazioni che bilanciano i requisiti di memorizzazione locale contro l'expertise globale. La legislazione sulla privacy continua a costruire la fiducia dei consumatori, con la maggior parte dei consumatori globali (il 53%) consapevole delle leggi sulla privacy del proprio paese, e l'81% di questi si sente fiducioso nella propria capacità di proteggere i propri dati.
Cisco (CSCO) ha publicado su Estudio de Referencia sobre Privacidad de Datos 2025, encuestando a 2,600 profesionales de privacidad y seguridad en 12 países. El estudio revela que el 86% de los encuestados apoya la legislación sobre privacidad, un aumento desde el 80% del año pasado, con el 96% informando que las inversiones en privacidad superan los costos.
Los hallazgos clave muestran que el 90% de las organizaciones considera que el almacenamiento local de datos es más seguro, mientras que el 91% confía en los proveedores globales para una mejor protección de datos. En el ámbito de la IA, el 63% de los encuestados está muy familiarizado con la IA Generativa, aunque el 64% se preocupa por el intercambio involuntario de información sensible. Notablemente, el 99% de los encuestados planea trasladar recursos de los presupuestos de privacidad a iniciativas de IA.
El estudio enfatiza la creciente complejidad de la privacidad de datos en la era de la IA, con organizaciones que equilibran los requisitos de almacenamiento local con la experiencia global. La legislación sobre privacidad continúa construyendo la confianza del cliente, con la mayoría de los consumidores globales (el 53%) conscientes de las leyes de privacidad de su país, y el 81% de ellos se siente seguro en su capacidad para proteger sus datos.
시스코 (CSCO)가 2025 데이터 프라이버시 벤치마크 연구를 발표했습니다. 이 연구는 12개국의 2,600명의 프라이버시 및 보안 전문가를 대상으로 조사했습니다. 연구 결과에 따르면 86%의 응답자가 프라이버시 법안을 지지하며, 이는 지난해 80%에서 증가한 수치입니다. 또한 96%는 프라이버시 투자 비용을 초과한다고 보고했습니다.
주요 발견 사항으로는 90%의 조직이 로컬 데이터 저장이 더 안전하다고 생각하며, 91%는 글로벌 제공자가 더 나은 데이터 보호를 제공한다고 믿고 있습니다. AI 분야에서는 63%의 응답자가 생성적 AI에 매우 익숙하지만, 64%는 민감한 정보의 무심코 공유에 대해 걱정하고 있습니다. 특히 99%의 응답자는 프라이버시 예산에서 AI 이니셔티브로 자원을 이동할 계획이라고 밝혔습니다.
이 연구는 AI 시대의 데이터 프라이버시가 점점 더 복잡해지고 있음을 강조하며, 조직들이 로컬 저장 요구 사항과 글로벌 전문성을 균형 있게 조정하고 있음을 보여줍니다. 프라이버시 법안은 고객 신뢰를 구축하는 데 기여하고 있으며, 대부분의 글로벌 소비자(53%)가 자국의 프라이버시 법률을 인식하고 있고, 81%은 자신의 데이터를 보호할 수 있는 능력에 자신감을 느끼고 있습니다.
Cisco (CSCO) a publié son Étude de Référence sur la Protection des Données 2025, interrogeant 2 600 professionnels de la confidentialité et de la sécurité dans 12 pays. L'étude révèle que 86% des répondants soutiennent la législation sur la confidentialité, en hausse par rapport à 80% l'année dernière, avec 96% indiquant que les investissements dans la confidentialité dépassent les coûts.
Les principales conclusions montrent que 90% des organisations considèrent que le stockage local des données est plus sûr, tandis que 91% font confiance aux fournisseurs mondiaux pour une meilleure protection des données. Dans le domaine de l'IA, 63% des répondants sont très familiers avec l'IA générative, bien que 64% s'inquiètent du partage involontaire d'informations sensibles. Notamment, 99% des répondants prévoient de transférer des ressources des budgets de confidentialité vers des initiatives d'IA.
L'étude souligne la complexité croissante de la confidentialité des données à l'ère de l'IA, les organisations devant équilibrer les exigences de stockage local avec l'expertise mondiale. La législation sur la confidentialité continue de renforcer la confiance des clients, la plupart des consommateurs mondiaux (53%) étant conscients des lois sur la confidentialité de leur pays, et 81% d'entre eux se sentant confiants dans leur capacité à protéger leurs données.
Cisco (CSCO) hat seine Datenprivatsphäre-Benchmarkstudie 2025 veröffentlicht, in der 2.600 Datenschutz- und Sicherheitsfachleute aus 12 Ländern befragt wurden. Die Studie zeigt, dass 86% der Befragten die Datenschutzgesetzgebung unterstützen, ein Anstieg von 80% im vergangenen Jahr, während 96% berichten, dass die Investitionen in die Privatsphäre die Kosten übersteigen.
Wichtige Ergebnisse zeigen, dass 90% der Organisationen die lokale Datenspeicherung als sicherer betrachten, während 91% den globalen Anbietern für einen besseren Datenschutz vertrauen. Im Bereich der KI sind 63% der Befragten sehr mit generativer KI vertraut, obwohl 64% sich Sorgen über unbeabsichtigtes Teilen sensibler Informationen machen. Bemerkenswert ist, dass 99% der Befragten planen, Ressourcen von Datenschutzbudgets in KI-Initiativen umzuleiten.
Die Studie betont die wachsende Komplexität der Datenprivatsphäre im KI-Zeitalter, wobei Organisationen lokale Speicheranforderungen mit globaler Expertise in Einklang bringen müssen. Die Datenschutzgesetzgebung trägt weiterhin zum Vertrauen der Kunden bei, wobei die meisten globalen Verbraucher (53%) sich der Datenschutzgesetze ihres Landes bewusst sind und 81% von ihnen sich sicher fühlen, ihre Daten zu schützen.
- 96% of organizations report positive ROI on privacy investments
- 86% support for privacy legislation, up from 80% last year
- 91% trust in global providers for data protection, up 5 percentage points
- Strong consumer awareness and confidence in privacy laws (81% of aware consumers)
- 99% plan to shift resources away from privacy budgets to AI initiatives
- 64% express concerns about potential sensitive data leaks through AI tools
- Higher operational costs due to data localization requirements
News Summary
- The Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data
86% of respondents support privacy legislation, recognizing its positive impact on business operations- While
96% confirm that privacy investments provide returns exceeding costs, organizations anticipate resources and spending will likely shift to AI in the coming year - AI familiarity is rising, with
63% being very familiar with Generative AI, but concern for unintended risks continue
"Privacy and proper data governance are foundational to Responsible AI," said Dev Stahlkopf, Cisco Chief Legal Officer. "For organizations working toward AI readiness, privacy investments establish essential groundwork, helping to accelerate effective AI governance."
Concerns around safety and security drive data residency decisions
Despite increased operational costs of data localization,
"The drive for data localization reflects rising interest in data sovereignty," said Harvey Jang, Cisco's Chief Privacy Officer. "Yet, a thriving, global digital economy relies on trusted cross-border data flows. Interoperable frameworks such as the Global Cross-Border Privacy Rules Forum will play a vital role in enabling growth while effectively addressing crucial privacy and security concerns."
Building Trust Through Compliance: The Business Advantage of Privacy Laws
Privacy legislation remains a cornerstone of customer trust, with
This sentiment is echoed by the increasing consumer awareness and confidence in privacy laws mentioned in the 2024 Cisco Consumer Privacy Survey, where most global consumers (
Privacy: The Cornerstone of Responsible AI in the GenAI Era
As familiarity with AI increases—
In turn, there is an increased focus on investing in AI governance processes among respondents, where an overwhelming
AI and Privacy: Catalysts for Business Growth and Customer Loyalty
Cisco's annual study highlights the need for organizations to balance local data storage, global expertise, and privacy in an AI-driven world. It emphasizes the need to view data governance as an essential strategic investment for aligning AI strategies with privacy, ensuring sustainable growth and consumer trust.
Additional Resources:
- Report: https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-privacy-benchmark-study-2025.pdf
- Infographic: https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-privacy-benchmark-study-infographic-2025.pdf
- Blog: https://blogs.cisco.com/security/unlocking-the-privacy-advantage-to-build-trust-in-the-age-of-ai
- Trust Center Landing Page: https://www.cisco.com/c/en/us/about/trust-center/data-privacy-benchmark-study.html
About Cisco
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SOURCE Cisco Systems, Inc.
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