CrowdStrike is the First Cloud-Native Cybersecurity ISV to Exceed $1 Billion in Annual AWS Marketplace Sales

Rhea-AI Summary

CrowdStrike (NASDAQ: CRWD) has become the first cloud-native cybersecurity ISV to exceed $1 billion in sales through AWS Marketplace within calendar year 2024. The company's deals average 4x larger when transacted through AWS Marketplace, with customers using an average of 7 CrowdStrike Falcon platform modules.

Key growth metrics include:

• 91% YoY global sales growth
• 48% YoY EMEA sales growth
• 136% YoY global public sector sales growth
• 3,548% YoY global growth in distributor sales

This milestone follows a strategic collaboration agreement with AWS in 2024, where Amazon unified its cybersecurity protection on the Falcon platform. CrowdStrike is expanding its use of AWS services, including Amazon Bedrock and SageMaker, to build and deploy custom models like Charlotte AI, their generative AI security analyst.

Positive

• $1B+ in AWS Marketplace sales achieved in 2024
• 91% YoY global sales growth
• 136% YoY global public sector sales growth
• 3,548% YoY distributor sales growth
• 4x larger deal size through AWS Marketplace
• Strategic partnership with Amazon as their cybersecurity provider
• Average of 7 platform modules per customer indicating strong product adoption

Negative

• 48% YoY EMEA sales growth significantly lower than other regions

Insights

Financial Analyst

CrowdStrike's achievement of exceeding $1 billion in annual AWS Marketplace sales represents a significant inflection point in the company's growth trajectory and business model evolution. This milestone - reached less than six years after entering AWS Marketplace - signals CrowdStrike's increasing dominance in cloud security and validates its platform consolidation strategy.

The growth metrics reveal compelling business momentum: 91% YoY global sales growth through AWS Marketplace, with deals averaging 4x larger when transacted through this channel compared to traditional sales methods. This suggests substantial improvements in sales efficiency and unit economics, potentially reducing customer acquisition costs while increasing average contract values.

Particularly noteworthy is that AWS Marketplace customers use an average of 7 Falcon platform modules, indicating successful cross-selling beyond core endpoint protection into adjacent security categories. This module adoption drives higher customer lifetime value and creates stronger competitive moats through increased switching costs.

The strategic collaboration with AWS announced in 2024 creates a powerful flywheel effect: Amazon's standardization on the Falcon platform provides both revenue and an elite reference customer, while CrowdStrike's adoption of Amazon Bedrock and SageMaker for Charlotte AI demonstrates commitment to AWS's infrastructure.

The 3,548% YoY growth in distributor sales suggests CrowdStrike is successfully leveraging channel partners to reach mid-market customers, potentially opening new market segments beyond enterprise. Meanwhile, the 136% growth in public sector business indicates penetration into a historically difficult but sticky and lucrative vertical.

For investors, this milestone suggests CrowdStrike is establishing itself as the default security platform for AWS customers, creating a powerful distribution advantage as organizations accelerate their cloud migrations and security transformations.

Technology Strategist

CrowdStrike's $1 billion AWS Marketplace milestone represents more than just a sales achievement - it signals a fundamental shift in how enterprise security is architected, deployed, and consumed in cloud-first environments. The technical synergy between CrowdStrike's cloud-native security platform and AWS's infrastructure creates a seamless security experience that legacy vendors simply cannot match.

The technical architecture behind this success lies in CrowdStrike's single-agent, cloud-delivered approach that eliminates the need for multiple security agents and on-premises hardware. This design enables frictionless deployment across AWS workloads while providing unified visibility and protection across the entire attack surface - from cloud instances to containers to serverless functions.

The average adoption of 7 Falcon modules per AWS customer reveals how organizations are embracing platform consolidation to eliminate security silos. This integrated approach enables consistent security policies and automated workflows across traditionally separate domains like endpoint protection, cloud security posture management, identity protection, and threat intelligence.

CrowdStrike's Charlotte AI initiative, built on AWS's machine learning infrastructure, represents the next evolution in this partnership - creating an AI security analyst that can autonomously hunt threats, investigate incidents, and recommend remediation steps. This capability addresses the critical security talent shortage while accelerating threat response.

The technical integration between AWS and CrowdStrike extends beyond marketplace convenience to native service integrations - CrowdStrike's sensors seamlessly monitor AWS CloudTrail events, GuardDuty findings, and VPC flow logs, creating comprehensive visibility across the AWS environment.

For technology leaders, this milestone validates the architectural approach of standardizing on fewer, more capable security platforms that can scale with cloud adoption rather than maintaining a fragmented collection of point solutions that create visibility gaps and operational complexity.

CrowdStrike’s sales deals average 4x larger when transacted in AWS Marketplace

AUSTIN, Texas--(BUSINESS WIRE)-- CrowdStrike (NASDAQ: CRWD) today announced it is the first cloud-native cybersecurity independent software vendor (ISV) to exceed $1 billion in sales through AWS Marketplace within a calendar year. This milestone underscores the ease and simplicity of AWS Marketplace – a curated digital catalog that customers can use to find, subscribe to, deploy and govern third-party software, data and services to build solutions and run their businesses – and the growing demand for cybersecurity consolidation on the CrowdStrike Falcon® platform.

As the threat landscape becomes increasingly complex and sophisticated, organizations are looking to consolidate disparate cybersecurity tools and processes into a single platform to bolster their security posture and improve operational efficiencies. With the CrowdStrike Falcon® cybersecurity platform in AWS Marketplace, customers can more easily procure and deploy solutions to consolidate point products and secure their organizations across the entire attack surface while running on the most flexible and secure cloud computing environment available today.

“The market continues to send a clear message – many of the world’s most innovative companies build their cloud businesses on AWS and secure them with CrowdStrike,” said Daniel Bernard, Chief Business Officer, CrowdStrike. “CrowdStrike’s unprecedented traction in AWS Marketplace is a testament to our strategy and execution, aligning the CrowdStrike partner go-to-market ecosystem to leverage AWS Marketplace in driving Falcon platform adoption at scale. Together with AWS, we look forward to bringing the power of the Falcon platform to even more organizations worldwide, across industries and market segments.”

In October 2023, CrowdStrike became the first cloud-native cybersecurity ISV to exceed $1 billion of software sales through AWS Marketplace, less than six years after CrowdStrike first made the Falcon platform available in AWS Marketplace. From January 1, 2024 to December 31, 2024, CrowdStrike exceeded $1 billion in AWS Marketplace sales. CrowdStrike’s network of partners, which includes leading resellers, system integrators, distributors and managed services providers are also able to drive sales in AWS Marketplace, empowering partners to deliver seamless, scalable and industry-leading cybersecurity solutions to customers worldwide on their preferred cloud platform.

Growth points highlighting CrowdStrike’s year-over-year (YoY) business traction in AWS Marketplace include:

• 91% YoY global sales growth
• 48% YoY Europe, Middle East and Africa (EMEA) sales growth
• 136% YoY global public sector sales growth
• 3,548% YoY global growth in distributor sales
• CrowdStrike’s deals average 4x larger when transacted in AWS Marketplace
• AWS Marketplace customers use an average of 7 CrowdStrike Falcon platform modules

“AWS Marketplace continues to be the go-to-destination for AWS customers to procure, deploy, and govern IT solutions to innovate and scale their business,” said Ruba Borno, Vice President, Global Specialists and Partners, AWS. “CrowdStrike's achievement of $1B in revenue through AWS Marketplace in 2024 underscores the value of the Falcon platform in helping customers innovate faster with greater confidence in their security. This milestone marks another step in our continued partnership with CrowdStrike to help organizations build, operate, and secure their business.”

This milestone follows a strategic collaboration agreement the two companies announced in 2024 that included Amazon unifying its cybersecurity protection on the CrowdStrike Falcon® platform and CrowdStrike expanding its use of AWS services, including Amazon Bedrock and Amazon SageMaker, to build and deploy custom models, such as Charlotte AI. Charlotte AI is CrowdStrike’s generative AI agentic security analyst that benefits from the scalability, flexibility, and resiliency of AWS while helping customers meet stringent security requirements for generative AI usage.

CrowdStrike was named the AWS 2024 Global Security Partner of the Year, AWS North America Marketplace Partner of the Year, AWS MENA Technology Partner of the Year, and AWS LATAM Public Sector Technology Partner of the Year – recognizing its critical role in helping customers secure innovation built on AWS.

Supporting Quotes

“Our cyber security transformation journey is focused on people, processes and technology. We have made significant changes in our technology stack and focused on proven market leaders in their respective areas such as CrowdStrike and AWS for secure cloud capabilities,” said Kostas Georgakopoulos, Chief Information Security and Technical Officer, Mondelez International. “Through AWS Marketplace, we selected CrowdStrike and have consolidated our cybersecurity stack on the Falcon platform. This transformation has eliminated immeasurable amounts of operational complexity and sunk costs. Together, AWS and CrowdStrike have transformed not just our cloud and cybersecurity strategies, but the way we do business.”

“As organizations move more critical infrastructure to AWS, security and how customers procure it, cannot be an afterthought; it must evolve alongside them,” said Conor Waddell, SVP of Integrated Technology Solutions at CDW. “From infrastructure to endpoints, CDW is committed to providing global organizations with seamless, intelligent security that adapts to change, without adding complexity or slowing down operations. By combining CrowdStrike's industry-leading threat protection with our deep cloud expertise – bolstered by our recent Mission Cloud acquisition – and the power of the AWS Marketplace, CDW ensures customers have frictionless access to the end-to-end security they need to operate with confidence.”

“This milestone cements how AWS and CrowdStrike are transforming the channel ecosystem. CrowdStrike has demonstrated that when a market-leading ISV and channel partners collaborate through AWS Marketplace, they win customers faster and drive larger, high-value deals,” said Jay McBain, Chief Analyst at Canalys. “Surpassing $1 billion in annual sales highlights the surging demand for unified, cloud-native security platforms that simplify operations, enhance protection, and deliver measurable ROI in the AI era. This is a pivotal moment for both CrowdStrike and AWS as they redefine how cybersecurity vendors and partners go to market – fueling innovation, security, and growth in the cloud.”

About CrowdStrike

CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.

Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.

Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

CrowdStrike: We stop breaches.

Learn more: https://www.crowdstrike.com/
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© 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250226733438/en/

Media Contact

Jake Schuster

CrowdStrike Corporate Communications

press@crowdstrike.com

Source: CrowdStrike

FAQ

What milestone did CrowdStrike (CRWD) achieve in AWS Marketplace sales for 2024?

CrowdStrike became the first cloud-native cybersecurity ISV to exceed $1 billion in sales through AWS Marketplace in calendar year 2024.

How much larger are CrowdStrike's (CRWD) deals when transacted through AWS Marketplace?

CrowdStrike's deals average 4 times larger when transacted through AWS Marketplace.

What was CrowdStrike's (CRWD) global sales growth in AWS Marketplace year-over-year?

CrowdStrike achieved 91% year-over-year global sales growth through AWS Marketplace.

How many CrowdStrike Falcon platform modules do AWS Marketplace customers use on average?

AWS Marketplace customers use an average of 7 CrowdStrike Falcon platform modules.

What was CrowdStrike's (CRWD) growth in distributor sales through AWS Marketplace?

CrowdStrike achieved 3,548% year-over-year global growth in distributor sales through AWS Marketplace.