Criteo Stock Price, News & Analysis

Skai has launched an innovative omnichannel platform to enhance performance advertising by connecting various digital channels, including Amazon Ads, Google, and Meta. This platform aims to eliminate fragmentation and improve efficiency for marketing teams. With a new SaaS pricing model, advertisers can access all channels for a flat annual fee, promoting growth and experimentation. The platform features capabilities such as omnichannel marketing orchestration, intelligent creative management, and generative AI recommendations. Skai's approach addresses the increasing complexity in digital advertising, promising better ROI and enhanced brand engagement.

On March 23, 2023, Quantela and Starlite Media announced a strategic partnership to enhance Starlite's digital retail media network. The collaboration, supported by Digital Alpha, involves an initial investment of $50 million to add over 5,000 new digital media assets in the U.S. over three years. This initiative aims to optimize Starlite's network through advanced data analytics, providing insights into consumer behavior and preferences. The partnership is expected to unlock new revenue opportunities and solidify Starlite's leadership in the out-of-home retail media space.

Criteo (NASDAQ: CRTO) has become the exclusive partner for ASOS's retail media advertising, launching in the UK, US, France, and Germany before expanding globally. Under a three-year agreement, Criteo's technologies will enhance ASOS's advertising capabilities through Sponsored Ads targeting intent-based ads in search results and Display Ads that boost brand awareness. This partnership aims to increase ASOS Media Group's advertising revenue by leveraging ASOS's first-party data and Criteo’s expertise. Both companies expect improved targeting and performance, paving the way for a stronger sales connection for brands on the ASOS platform.

Criteo S.A. (NASDAQ: CRTO) announced its acquisition of Brandcrush, an Australian company specializing in omnichannel retail media buying and selling. This acquisition aims to enhance Criteo's global omnichannel monetization solutions for retailers, enabling better management of media inventory across ecommerce and physical retail environments. The integration is expected to grow Criteo's client base significantly in the Asia-Pacific retail media market. Criteo now connects over 175 retailers and nearly 1,800 brands, positioning itself as a leader in retail media, addressing the rising demand for integrated advertising management.

The Trustworthy Accountability Group (TAG) announced a record 53% increase in companies achieving "TAG Platinum" status in 2023, rising to 23 companies from 15 the previous year. Companies like Amazon Advertising, Google, and The Trade Desk received this status by obtaining all three TAG certification seals: Certified Against Fraud, Certified Against Malware, and Brand Safety Certified. In total, 228 companies earned 317 seals in 2023, with 67% achieved through independent validation, up from 62% in 2022. TAG's CEO emphasized the importance of comprehensive protections against digital ad crime.

Criteo S.A. (NASDAQ: CRTO) announced the appointment of Rik van der Kooi as a Board observer, with plans to nominate him for election at the 2023 Annual Meeting of Shareholders. Van der Kooi has over a decade of experience in building profitable global advertising businesses, having most recently led Microsoft's advertising division from 2010 to 2022. His leadership contributed to the growth of Microsoft's advertising business to a remarkable $10 billion. Criteo's Chairwoman and CEO expressed excitement about Van der Kooi's transformative leadership and industry expertise, highlighting the importance of his role as the company focuses on enhancing its Commerce Media strategy.

Transform Materials announced the appointment of David Fox as chief commercial officer and promotion of Alex Shanosky to vice president of business development, aiming to enhance its global commercial presence. This strategic move reinforces Transform's commitment to decarbonizing industrial sectors via its innovative microwave plasma technology, which converts natural gas into acetylene and hydrogen without CO2 emissions. Fox's experience from Criteo and Shanosky's decade in the industrial gas sector are expected to drive new projects in industrial gas, transportation, chemicals, and advanced materials.

NoFraud has appointed Scott Gifis as its new CEO, effective immediately. Gifis has a strong track record leading high-growth companies, including Frame.io, which was acquired by Adobe for $1.3 billion. His vision for NoFraud focuses on enhancing the eCommerce experience by reducing friction and fraud, driving growth for merchants. Under his leadership, NoFraud aims to unveil a robust product pipeline and growth strategy in 2023, with existing clients, such as Sony and Monoprice, reporting up to a 5% sales increase post-implementation. Founder Isaac Gurary will transition to a board member role.

Criteo S.A. (NASDAQ: CRTO) announced its participation in the Morgan Stanley Technology, Media & Telecom Conference, scheduled for March 8, 2023, at 11:35 AM Eastern Time. CEO Megan Clarken and CFO Sarah Glickman will present at the event. A live audio webcast will be accessible on the company's investor relations website, with a replay available afterward. Criteo is a leading global commerce media company, connecting 22,000 marketers to drive effective advertising and enhance consumer experiences from product discovery to purchase.