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InMobi Appoints Joe Esposito as North American Leader for Agency Development Efforts
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
management
Rhea-AI Summary
InMobi announces the appointment of Joe Esposito to lead its new Agency Partnerships team, aiming to enhance ties with major agencies in North America. Reporting to Greg Archibald, Esposito brings nearly 20 years of digital marketing experience, particularly from his roles in Criteo and Rio SEO. His expertise lies in fostering agency relationships and driving innovation in demand and supply-side solutions. Esposito's leadership is expected to support InMobi's growth strategy while addressing current industry challenges faced by agencies.
Positive
Joe Esposito's appointment may strengthen InMobi's relationships with key agencies in North America.
Esposito's extensive experience in digital marketing could enhance agency partnership strategies.
Negative
Shift in leadership might create initial disruptions in ongoing projects during the transition period.
Former Criteo Executive Will Lead Rapid Scaling of Holding Company and Key Independent Agency Partnerships
NEW YORK--(BUSINESS WIRE)--
InMobi, a leading provider of marketing and monetization technologies, today announced that Joe Esposito has joined to lead the newly formed Agency Partnerships team, reporting to Greg Archibald, Senior Vice President of North America Media, to deepen the company’s relationships with top agencies across the North American region.
“InMobi is a pioneer for mobile and has crafted a depth of solutions and services I wish I had when I was developing bespoke client offerings on the agency side,” says Esposito. “I’m excited to help solve some of the challenges agencies face today by offering our partners the freedom of choice for how they tackle demand and supply-side innovation across industries.”
Esposito brings nearly 20 years of diversified digital marketing experience, including more than 10 years in various agency roles within WPP and Havas. Esposito cut his teeth in the location-based marketing world with a focus in digital-out-of-home, driving early days partnerships and adoption to launch the channel into programmatic.
Prior to joining InMobi, Esposito led agency partnerships at both Criteo and Rio SEO. At Criteo, his team was responsible for driving adoption of Criteo’s Retail Media Platform across 130+ total agencies following its early 2020 launch. At Rio SEO, a leading local marketing platform for enterprise brands, Esposito's team focused on global agency and channel partner relationships, strengthening their position as a key leader in an ultra-crowded space.
“Joe has incredibly deep relationships and a strong ability to solidify a genuine value exchange with agency groups large and small,” says Archibald. “He is leading a critical effort for InMobi and I’m excited to work closely with him to expand our relationships with our agency partners across North America.”
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.
