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Criteo Named a Leader in IDC MarketScape's 2024 Worldwide Retail Media Network Service Providers Vendor Assessment

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Criteo (NASDAQ: CRTO) has been named a Leader in IDC MarketScape's 2024 Worldwide Retail Media Network Service Providers Assessment among 13 service providers. The company currently partners with 225 retailers to build and manage retail media networks, connecting them with 2,900 brands through its AI-powered Commerce Media Platform. This recognition follows Criteo's recent Media Rating Council accreditation for retail media measurement and strategic collaboration with Microsoft Advertising.

Criteo (NASDAQ: CRTO) è stata nominata Leader nella valutazione 2024 di IDC MarketScape sui fornitori di servizi della rete media retail a livello mondiale, posizionandosi tra 13 fornitori. Attualmente, l'azienda collabora con 225 rivenditori per costruire e gestire reti mediali retail, collegandoli a 2.900 marchi attraverso la sua piattaforma di media commerce alimentata dall'intelligenza artificiale. Questo riconoscimento arriva dopo l'accreditamento recente di Criteo da parte del Media Rating Council per la misurazione dei media retail e la collaborazione strategica con Microsoft Advertising.

Criteo (NASDAQ: CRTO) ha sido nombrado Líder en la evaluación de proveedores de servicios de redes de medios minoristas de IDC MarketScape 2024 entre 13 proveedores. La empresa actualmente colabora con 225 minoristas para construir y gestionar redes mediáticas minoristas, conectándolos con 2,900 marcas a través de su plataforma de medios de comercio impulsada por inteligencia artificial. Este reconocimiento sigue a la reciente acreditación de Criteo por parte del Media Rating Council para la medición de medios minoristas y su colaboración estratégica con Microsoft Advertising.

크리테오 (NASDAQ: CRTO)는 IDC 마켓스케이프의 2024년 전 세계 소매 미디어 네트워크 서비스 제공업체 평가에서 13개 서비스 제공업체 중 리더로 선정되었습니다. 현재 이 회사는 225개의 소매업체와 협력하여 소매 미디어 네트워크를 구축 및 관리하고 있으며, AI 기반의 커머스 미디어 플랫폼을 통해 2,900개의 브랜드와 연결되고 있습니다. 이 인정은 소매 미디어 측정을 위한 미디어 평가 위원회(MRC)의 최근 인증 및 Microsoft Advertising과의 전략적 협력 이후 이루어졌습니다.

Criteo (NASDAQ: CRTO) a été nommé Leader dans l'évaluation 2024 d'IDC MarketScape concernant les fournisseurs de services de réseaux de médias de détail, se positionnant parmi 13 fournisseurs. L'entreprise collabore actuellement avec 225 détaillants pour construire et gérer des réseaux de médias de détail, les connectant à 2 900 marques grâce à sa plateforme de médias commerciaux alimentée par l'intelligence artificielle. Cette reconnaissance fait suite à l'accréditation récente de Criteo par le Media Rating Council pour la mesure des médias de détail et à la collaboration stratégique avec Microsoft Advertising.

Criteo (NASDAQ: CRTO) wurde als Leader im IDC MarketScape 2024 für Anbieter von Einzelhandelsmediennetzwerkdiensten unter 13 Anbietern ausgezeichnet. Das Unternehmen arbeitet derzeit mit 225 Einzelhändlern zusammen, um Einzelhandelsmediennetzwerke aufzubauen und zu verwalten, und verbindet sie über seine KI-gestützte Commerce-Media-Plattform mit 2.900 Marken. Diese Anerkennung folgt auf die jüngste Akkreditierung von Criteo durch den Media Rating Council für die Messung von Einzelhandelsmedien und die strategische Zusammenarbeit mit Microsoft Advertising.

Positive
  • Named Leader in IDC MarketScape's 2024 assessment for retail media network providers
  • Extensive network of 225 retail partners and 2,900 brands
  • Recent Media Rating Council (MRC) accreditation achievement
  • Strategic partnership with Microsoft Advertising
Negative
  • None.

Insights

The IDC MarketScape leadership recognition for Criteo in retail media networks represents a significant validation of their market position. With 225 retailer partnerships and 2,900 brand connections, Criteo has established itself as a dominant force in the rapidly growing retail media sector. The MRC accreditation and Microsoft Advertising partnership further strengthen their competitive advantage.

The retail media market is projected to reach $100+ billion globally by 2026, making Criteo's leadership position strategically valuable. Their AI-powered Commerce Media Platform addresses the critical need for retailers to monetize their digital assets and for brands to reach consumers effectively across the purchase journey. This recognition should help Criteo capture a larger share of this expanding market.

Recognition supports Criteo's work to simplify and accelerate the global retail media ecosystem

NEW YORK, Oct. 23, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment [doc # US52574122, September 2024].

Criteo was named a Leader among 13 service providers that enable the creation and management of retail media networks.

Criteo currently partners with 225 retailers to build, manage and scale customizable retail media networks. Its Commerce Media Platform harnesses advanced AI to connect these retailers to meaningful and relevant demand across 2,900 brands that are looking to speak to consumers across all stages of their purchase journey.

"We are thrilled to be named as a Leader by IDC MarketScape for worldwide retail media network service providers," said Brian Gleason, Chief Revenue Officer and President of Retail Media at Criteo. "We believe this recognition validates our work to provide retailers with a flexible solution that empowers them to effectively build, operate and scale their media networks, while offering brands and agencies an easy-to-use platform to run campaigns across our 225 retailers."

This news follows several company milestones over the past year, including Criteo's accreditation by the Media Rating Council (MRC) for retail media measurement and a strategic collaboration with Microsoft Advertising.

To learn more about Criteo's retail media solutions, see here.

About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Forward-Looking Statements Disclosure

This press release contains forward-looking statements, including projected financial results for the quarter ending September 30, 2024 and the year ending December 31, 2024, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and volatile interest rates in the U.S. have impacted Criteo's business, financial condition, cash flow and results of operations.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

Contacts

Criteo Public Relations

Jessica Meyers, j.meyers@criteo.com 

Criteo Investor Relations

Melanie Dambre, m.dambre@criteo.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/criteo-named-a-leader-in-idc-marketscapes-2024-worldwide-retail-media-network-service-providers-vendor-assessment-302284031.html

SOURCE Criteo

FAQ

What recognition did Criteo (CRTO) receive in 2024?

Criteo was named a Leader in IDC MarketScape's 2024 Worldwide Retail Media Network Service Providers Vendor Assessment among 13 service providers.

How many retailers and brands are currently partnered with Criteo (CRTO)?

Criteo partners with 225 retailers to build and manage retail media networks and connects them with 2,900 brands through its Commerce Media Platform.

What recent milestones has Criteo (CRTO) achieved?

Criteo received Media Rating Council accreditation for retail media measurement and established a strategic collaboration with Microsoft Advertising.

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