Albertsons Media Collective Selects Criteo to Power its Retail Media Ecosystem
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Insights
The strategic partnership between Criteo and Albertsons Media Collective represents a significant development in the retail media landscape. The collaboration is poised to enhance Albertsons' advertising capabilities by integrating Criteo's comprehensive demand-side platform, Commerce Max and its retailer monetization suite, Commerce Yield. This move aligns with the current trend of retailers leveraging their online platforms to generate additional revenue streams through targeted advertising, a sector that is projected to see substantial growth in the coming years.
By utilizing first-party data and shopper signals, the partnership aims to provide advertisers with more precise targeting options, potentially increasing the effectiveness of ad campaigns and maximizing return on ad spend (ROAS). The focus on ROAS is particularly relevant as brands and agencies are under increasing pressure to demonstrate the tangible financial impact of their advertising investments. Moreover, the expansion into new ad formats like commerce display and sponsored video indicates a response to the evolving consumer engagement trends, which could lead to higher engagement rates and better conversion metrics.
The announcement of Criteo's partnership with Albertsons Media Collective could have a notable impact on Criteo's financial performance and market positioning. Given the forecasted doubling of U.S. retail media ad spend to $109 billion by 2027, this partnership strategically positions Criteo to capture a larger share of this growing market. For Albertsons, the collaboration with Criteo could enhance its monetization capabilities, potentially leading to increased online revenue.
Investors should monitor the integration's effect on Criteo's revenue growth and market share within the retail media sector. Additionally, the ability of Criteo's platforms to deliver on their promise of improved ROAS for advertisers will be critical in determining the long-term success of this partnership. If successful, the partnership may serve as a benchmark for similar collaborations in the industry, potentially prompting further consolidation and strategic alliances.
The partnership between Criteo and Albertsons Media Collective underscores the importance of sophisticated advertising technology in the retail sector. Criteo's self-service solutions, Commerce Max and Commerce Yield, are designed to offer flexibility and scalability to advertisers, which is crucial in a landscape where data-driven decision-making is paramount. The integration of these platforms with Albertsons' onsite sponsored ad offerings could lead to increased efficiency and efficacy in ad placement and targeting.
The move towards self-service platforms reflects a broader industry shift towards empowering advertisers with more control and agility in managing campaigns. This trend is supported by the increasing demand for transparency and measurable outcomes in advertising. The ability of these platforms to onboard and process vast amounts of data, including first-party and in-store sales data, is indicative of the advanced capabilities required to remain competitive in the ad tech space.
Criteo will support both demand and supply-side advertising offerings to drive measurable commerce outcomes for Albertsons Media Collective's CPG brand and agency partners
Together, Criteo and Albertsons Media Collective will offer CPG brand partners access to premium inventory and excellent campaign execution through flexible integrations with Criteo's demand and supply-side offerings. With Commerce Max, Criteo's self-service demand-side platform (DSP), Albertsons Media Collective can onboard first party data, in-store sales data, and comprehensive shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties. In addition, Criteo's retailer monetization suite, Commerce Yield, will allow for Albertsons to continue to monetize its online assets and tap into new incremental demand driven by Criteo. Both Commerce Max and Commerce Yield will be available as self-service solutions via Criteo's Commerce Media Platform and Albertsons' Media Collective.
The combination of Commerce Yield and Commerce Max will create an ecosystem where Albertsons Media Collective's CPG brand and agency partners have access to robust on-site inventory and can manage large-scale media buys within Criteo's singular, easy-to-use platform. Advertisers will also benefit from the platform's flexibility, which allows them to optimize performance at a time when proving return on ad spend (ROAS) has never been more critical.
"We are confident that integrating Criteo into our operations will enhance our client services to better support brands and agencies through expanded service models and channels," said Harvey Ma, Vice President at Albertsons Media Collective. "This partnership demonstrates our commitment to empowering brand advertisers with greater flexibility and diverse ad formats as they look to craft full-funnel advertising strategies, and we are excited to see the growth opportunities that result from this partnership."
As the retail media market continues to mature, marketers are keen to continue the momentum by working with partners that can effectively scale and unify their advertising offerings. And with
"Our partnership with Albertsons Media Collective brings massive opportunity to agencies and brands looking to capitalize on retail media's immense growth within the grocery industry," shared Brian Gleason, Chief Revenue Officer at Criteo. "As we continue our work to unify the retail media ecosystem and provide streamlined offerings to CPG brands, we are excited to bring more value and transparency to Albertsons Media Collective and its partners, while also bolstering our network of retailer media providers."
For more information on Criteo's retail media solutions and its retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
Forward-Looking Statements Disclosure
Forward-Looking Statements Disclosure. This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, including the successful integration of our acquisitions of IPONWEB and Brandcrush, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 24, 2023, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and rising interest rates in the
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
Media contacts
Criteo Public Relations
Florian Herzing, f.herzing@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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SOURCE Criteo
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