Creatd's WHE Agency Signs Five Top Influencers to its 55+ Talent Roster

Rhea-AI Summary

Creatd (Nasdaq CM: CRTD) announced on October 7, 2021, the signing of five new creators to its WHE Agency, expanding its talent roster to over 55. Notable signings include Missy and Bryan Lanning, the popular YouTube creators behind Daily Bumps, who bring an audience of 8.3 million followers. Other signed influencers include the Haroon Twins, Jessica Jovel, Alonzo Floriolli, Sarah Mollica, Carlo Bruno Longo, and Danielle Ruppert. The partnership aims to leverage Creatd's resources to enhance creator income and business opportunities across brand partnerships and e-commerce.

Positive

• Signing of five new influencers strengthens Creatd's talent roster to over 55.
• Missy and Bryan Lanning enhance brand credibility with their substantial audience of 8.3 million followers.
• New deals may drive revenue growth through brand partnerships and e-commerce opportunities.

Negative

• None.

NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of WHE Agency, today announced the signing of five new creators to its 55+ talent roster, including Missy and Bryan Lanning of the renowned Daily Bumps YouTube channel. Missy Lanning, a longtime digital creator, and husband Bryan, a country music artist and founder of record label Cali Co. Music Group, have been sharing their lives publicly for nearly a decade. As one of the pioneering family and lifestyle vloggers on YouTube, the couple first began posting videos to document and help others suffering through miscarriages and pregnancy-related challenges. Over time, Daily Bumps has cultivated a loyal and engaged audience of 8.3 million followers across their platform and collaborated with brands including Subway, Hulu, Prudential, Panera, Norton 360, Target, and Disney. Joining the WHE Agency marks the Lannings' first signing with a full-service management firm to accommodate their growing platforms and entrepreneurial interests.

Commented Missy Lanning, "When I first began creating on YouTube, my goal was simply to share my personal experiences with others going through similar struggles. Over time, my audience grew, and YouTube shifted from a creative outlet to my livelihood and a launching pad for many different entrepreneurial ventures. Signing with WHE is a huge moment in mine and Bryan's trajectory as creators, and we are thrilled to be a part of such a supportive team so we can keep our energy focused on innovating our content and engaging with our audience."

Commented Creatd co-CEO Laurie Weisberg, "Within Creatd's four pillars exists a varied and lucrative stream of opportunities for WHE creators to expand and evolve, from brand partnerships on Vocal to transmedia production deals, to e-commerce ventures, and beyond. We are excited to help WHE's new and existing talent reach the next level and pave the way to ramp up both their personal incomes, as well as Creatd's revenues."

In addition to the Lanning Family, WHE Agency has additionally signed on four influencers, including:

• The Haroon Twins, widely known for their wrestling stunt reenactments; the duo has a subscriber base of nearly 3 million on YouTube, and videos that amass 1.5 million views on average.
• Jessica Jovel and Alonzo Floriolli, matriarch and patriarch of the popular family YouTube channel, The Flo Fam, with a combined audience totaling over 2 million followers across their TikTok and other channels.
• Sarah Mollica and Carlo Bruno Longo, who have attracted over 2 million followers on TikTok.
• Danielle Ruppert, known publicly as Mama Ruppert, whose TikTok and Instagram accounts have a combined following of over 700K.

Commented Tracy Willis, CEO of WHE Agency, "In partnering with talent, we look for creators that have a distinct and unique personal brand along with a proven connection to their community that goes beyond just follower count. Each of our newly signed influencers has developed substantial audiences across their platform and are constantly seeking new and innovative avenues of growth. With Creatd as our parent company, WHE is uniquely positioned to help our talent do exactly that."

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership.

For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: ir@creatd.com

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SOURCE Creatd, Inc.

FAQ

What new creators were signed by Creatd on October 7, 2021?

Creatd signed five new creators, including Missy and Bryan Lanning of Daily Bumps, to their WHE Agency.

How many followers do the Lanning family have?

Missy and Bryan Lanning have a combined audience of 8.3 million followers across their platforms.

What is the significance of the new signings for Creatd?

The new signings aim to enhance Creatd's revenue opportunities through expanded brand partnerships and creator support.

What is Creatd's stock symbol?

Creatd is traded under the stock symbol CRTD on the Nasdaq.