Creatd Announces Third NFT Drop: The Madonna Photographs

Rhea-AI Summary

Creatd, Inc. (Nasdaq CM: CRTD) announced its third NFT art drop featuring iconic photographs of Madonna, originally published in 1987. The NFTs portray Madonna during her time as a dance student in 1977 and are being auctioned via the OG Gallery on OpenSea, with bidding starting at approximately $100. The auction commenced on December 7, 2021, and will last for one week. This initiative follows a public poll revealing that 57% of participants prefer celebrity-focused NFTs, guiding future releases.

Positive

• Launch of third NFT drop featuring Madonna can attract significant interest and sales.
• Starting bid set at around $100 lowers entry barriers, potentially increasing participation.
• Poll results indicate strong audience interest in celebrity NFTs, guiding future strategy.

Negative

• None.

NEW YORK, Dec. 7, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of the OG Gallery, today announced its third non-fungible token (NFT) art drop, featuring photographs of Madonna (Madonna Louise Ciccone) that were first published by Bob Guccione in September 1987.

The photographs featured in the Company's third NFT art offering portray pop icon Madonna posing nude for photographer Herman Kulkens while she was a dance student at University of Michigan in 1977. Bob Guccione purchased the photos in March 1987 from the Herman Kulken estate for $45,000, as evidenced by the settlement agreement, which is part of the OG Collection archives.

The one-of-a-kind NFTs are being auctioned by the OG Gallery through the OpenSea platform. The auction began today at 4:00 PM EST and will conclude in seven days. Each NFT was listed at a starting bid of 0.025 wETH, or approximately $100, with no reserve.

To view the newly listed NFTs, available now for bidding, please visit the OG Gallery site.

In conjunction with the Company's previous NFT drop, it initiated a public poll to discern which genre would be of most interest for subsequent releases. Results revealed that approximately 57% of respondents preferred celebrity-focused NFTs, 22% voted to see an NFT featuring Penthouse Pets. Sci-fi art was the favorite among 16% of respondents, and illustrations from the OG Collection among the remaining 5% of voters. The Company will continue to communicate with its audience as it finalizes its NFT slate for 2022.

Commented Creatd's founder and co-CEO Jeremy Frommer, "These photos are as notable today as they were in 1987, and continue to drive conversation about the boundaries of art and censorship."

"This drop is particularly important to me, as I have always been a great fan of Madonna. 1984's Like a Virgin was a seminal album from my youth, as it was for so many. With this drop, we decided to open the bidding at essentially the cost of minting the NFTs and associated transactional fees–0.025 wETH, or roughly $100 USD–thus lowering the barrier to entry for participation in the auction."

For updates on new NFT releases and other information, please follow the OG Gallery on Twitter: @og_gallery.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.

For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: ir@creatd.com

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SOURCE Creatd, Inc.

FAQ

What is the significance of Creatd's third NFT drop featuring Madonna?

Creatd's third NFT drop highlights important pop culture and art, potentially driving sales and engagement.

When did the auction for the Madonna NFT drop start?

The auction for the Madonna NFT drop started on December 7, 2021, at 4:00 PM EST.

What was the starting bid for the Madonna NFTs?

The starting bid for the Madonna NFTs is 0.025 wETH, approximately $100.

Where can I bid on the Madonna NFTs?

You can bid on the Madonna NFTs through the OG Gallery on the OpenSea platform.

What did the audience poll reveal about future NFT releases?

The poll revealed that 57% of respondents preferred celebrity-focused NFTs for future releases.