Salesforce Com Inc - CRM STOCK NEWS

Cloudflare has elected Mark Hawkins, former President and CFO of Salesforce, to its board of directors during the 2022 Annual Meeting of Shareholders. With over 35 years of experience in finance at major tech firms, including a significant role in Salesforce's revenue growth from $4 billion to $26 billion, Hawkins is expected to enhance Cloudflare's strategic direction. His insights are anticipated to support Cloudflare’s ongoing mission to provide a secure and efficient Internet infrastructure.

Neustar, a TransUnion company, has joined the expanded Salesforce Marketing Cloud Customer Data Platform (CDP) ecosystem on AppExchange. This partnership aims to enhance customer understanding and personalization through a unified identity solution, addressing data hygiene issues that can cost brands significantly. With Neustar's tools, clients can reduce duplicate records by 30-40% and increase audience reach by 4-5X. The initiative aligns with the growing need for brands to leverage data for efficient, targeted advertising and marketing strategies.

UiPath has been named a Process Mining Leader for the third consecutive year by the Everest Group in its PEAK Matrix® Assessment. This recognition highlights UiPath's strong performance, innovation, and enhancements in its Process Mining capabilities. The platform offers over 50 pre-built connectors to major enterprise systems, enabling businesses to efficiently analyze and automate complex processes. Companies like Coca-Cola İçecek and Salesforce are already benefiting from these insights, which drive significant cost savings and operational improvements.

Salesforce has launched new innovations within its Customer 360 platform, enhancing the integration of marketing, commerce, and service data to improve customer personalization. Key features include the next-gen Marketing Cloud and Commerce Cloud, which streamline customer interactions and drive productivity. The innovations aim to help companies adapt to data privacy changes and the shift to first-party data strategies. Partnerships with brands like Crocs and Merz Aesthetics demonstrate successful implementation, promoting customer loyalty through enhanced engagement.

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, enhancing customer understanding and driving personalization at scale. The integration of LiveRamp's RampID technology supports audience enrichment and targeting while ensuring compliance with global data privacy regulations. This partnership aims to provide brands with a single source of truth to enhance customer engagement and accelerate business growth.

Box, Inc. (NYSE:BOX) has announced significant enhancements to the Box for Salesforce integration on the Salesforce AppExchange. This upgrade allows customers to utilize Box as a content management solution for signature-based workflows. Key features include direct Box file signature requests within Salesforce, templates for auto-populated documents, and improved support for Salesforce Flow. Box is optimizing business processes in the cloud for various teams, including legal and sales, promoting efficiency and secure collaboration. The updated integration is now available for Box Business plan customers and above.

Salesforce (NYSE: CRM) has announced upcoming investor events featuring key executives. On June 7, 2022, Amy Weaver, President & CFO, will present at the BofA Securities Global Technology Conference in San Francisco, CA at 7:20 a.m. (PT). The following day, Stewart Butterfield, President & CEO of Slack, will engage in a fireside chat at the William Blair Growth Stock Conference at 8:40 a.m. (PT) in Chicago, IL. Live webcasts will be available on Salesforce's investor relations website.